Category: Publishers and Media Companies

Weekly Wochit: The Daily Telegraph puts audience first

The Daily Telegraph is one of the highest-profile, longest-running news outlets in the UK. They’re tuned into the times and have fully embraced social video. Their creators exhibit exceptional prowess when it comes to production, as you can see below. They separate out their coverage to topic-specific pages on social, producing videos targeted at the audiences for each. This piece, for Telegraph Money, has pulled in thousands and thousands of views and almost 200 shares.Read More

Weekly Wochit: USA Today sees success through contact lenses

USA Today is a long-standing news outlet with a strong brand identity. And they have not been shy about pushing their coverage in the social space with video. They know how to catch the attention of social audiences and how to craft a quality video that prompts engagement. This piece demonstrates that prowess, with 1.7 million views, 8,500 shares, over 4,000 comments, and 16,000 reactions.Read More

Weekly Wochit: Slate France has a winning approach

Slate France pursues an aggressive, successful social video strategy. Their videos have a consistent approach that is identifiable for viewers and they share new videos all the time. You can see just how well they’ve honed the craft in this piece about why some people are always late. With 1.3 million views, 16,000 comments and nearly 5,500 shares, it’s a big social win.Read More

The year of the #WochitWin: looking back at 5 of the best

Best #wochitwin social videos of 2016

Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor of all those smash hits, we’re taking a look back at 5 of our favorite Wochit Wins from 2016.Read More

Weekly Wochit: 15Post succeeds with a video focus

Spanish-language publisher 15Post has a serious video focus. Video is the core of the their content, especially on social, so it’s no surprise they know how to craft an effective social video. This piece about a small device that lets you 3D print from your smartphone captivated audiences and their engagement. The clip has 2.6 million views (making it a bonafde #WochitWin), over 9,000 reactions, 1,500 comments, and a whopping 52,000 shares! That’s a serious hit.Read More

The State of Social Video 2016

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2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers. We’ve pulled together this recent research and findings from throughout 2016 to take a look at the biggest trends of this years….and consider what’s coming in 2017.Read More

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Increase organic traffic through video SEO

Video has become the foundation for social media, but it’s presence and importance stretches far beyond social networks. Video helps bring people to publishers’ websites and can keep them coming back, which is crucial for keeping ad revenue flowing. To get the most from video outside of social, it needs to be central to your SEO efforts. Read More

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