Category: Industry News

Facebook introduces mid-roll video ads: How should it affect your videos?

Facebook introduce mid-roll ads

Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More

The State of Social Video 2016

social videos social videos social videos examples

2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers. We’ve pulled together this recent research and findings from throughout 2016 to take a look at the biggest trends of this years….and consider what’s coming in 2017.Read More

3 Big Social Video Trends from 2016

3 big social video trends 2016

2016 has been a big year for social video. Popularity continues to increase among consumers. Publishers, brands, and outlets of every shape and size have embraced social video as a critical component of their online presence. We’ve seen numerous trends emerge over the last year as video has grown. Let’s take a look at 3 of the big changes that are sure to stick with us in the future.Read More

Global media brands make a big investment in Wochit

Prosieben, SPH, Wochit partenership

We are thrilled to share the news that Wochit is receiving $13 million in funding from media giants ProSiebenSat.1, Singapore Press Holdings’ SPH Media Fund, Carlo de Benedetti as well as several existing investors including Redpoint, Marker LLC and Cedar Fund. With this funding, we’ll be able to further enhance Wochit’s tools that empower storytellers and creators all around the world every day.Read More

Broadcasters and online video: not as simple as it may look

Broadcasters and online video

The internet age has had a massive impact on traditional media, especially print publishers. But now, with the rise of online video, broadcasters are experiencing something akin to what their compatriots in print have been dealt with for years. While television remains popular, people are turning more and more to online video for content that was once exclusive to broadcast.

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Legacy news and online video: a look into a shifting landscape

News publishers and online video

The Reuters Institute released a new report in late September all about digital publishing. It looks at how a variety of legacy news publishers are adjusting to the new and shifting digital landscape. Naturally, online video is a major component of their findings.

We’ve seen publishers of every size and history turn to online video, both alongside their stories and on social channels. This new report illuminates how long-standing news institutions are grappling with the challenges of the new media environment.Read More

Bauer Media finds a new partner in Wochit

Bauer Media Wochit Partnership

Bauer Media is one of the largest, multi-platform media companies in Europe, controlling over 600 magazines and 400 digital products alongside radio and television stations. Today, we’re pleased to announce that Bauer Media has selected Wochit to support its aggressive video strategy.

Bauer Media has a goal to create and publish video across its entire brand portfolio and engage online audiences. This new partnership with Wochit will allow them to realize these goals rapidly and efficiently. Read More

What does the future look like for media companies?

The digital age has led to huge shifts in many long-standing industries, publishing having been significantly impacted (to say the least), and not simply in terms of print giving way to online distribution.  Publishers and media companies face ever-changing methods of content delivery, user habits, new platforms and networks through which users find and engage with content. And, as we have seen with the meteoric rise of online video, even the medium moves with time.Read More

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