Category: Case Studies

Weekly Wochit: The Daily Telegraph puts audience first

The Daily Telegraph is one of the highest-profile, longest-running news outlets in the UK. They’re tuned into the times and have fully embraced social video. Their creators exhibit exceptional prowess when it comes to production, as you can see below. They separate out their coverage to topic-specific pages on social, producing videos targeted at the audiences for each. This piece, for Telegraph Money, has pulled in thousands and thousands of views and almost 200 shares.Read More

Weekly Wochit: USA Today sees success through contact lenses

USA Today is a long-standing news outlet with a strong brand identity. And they have not been shy about pushing their coverage in the social space with video. They know how to catch the attention of social audiences and how to craft a quality video that prompts engagement. This piece demonstrates that prowess, with 1.7 million views, 8,500 shares, over 4,000 comments, and 16,000 reactions.Read More

Weekly Wochit: Slate France has a winning approach

Slate France pursues an aggressive, successful social video strategy. Their videos have a consistent approach that is identifiable for viewers and they share new videos all the time. You can see just how well they’ve honed the craft in this piece about why some people are always late. With 1.3 million views, 16,000 comments and nearly 5,500 shares, it’s a big social win.Read More

Weekly Wochit: 15Post succeeds with a video focus

Spanish-language publisher 15Post has a serious video focus. Video is the core of the their content, especially on social, so it’s no surprise they know how to craft an effective social video. This piece about a small device that lets you 3D print from your smartphone captivated audiences and their engagement. The clip has 2.6 million views (making it a bonafde #WochitWin), over 9,000 reactions, 1,500 comments, and a whopping 52,000 shares! That’s a serious hit.Read More

Weekly Wochit: HelloGiggles shows their distinct voice

In covering the recent announcement about a live-action Barbie movie, HelloGiggles pushed their coverage out in video form. HelloGiggles bills itself as a positive online community for women, focusing on issues that matter to young women. Their video bet paid off! It currently holds over 330,000 view, 1,000 comments, almost 400 shares, and tons of comments and sub-comments.Read More

Weekly Wochit: BrightVibes knows the value of positivity

Positivity is a powerful emotion. On social, it motivates engagement and helps outlets build audiences. BrightVibes is a publisher focused explicitly on the positive. They share heartwarming and inspirational stories as an antidote to the less-than-pleasant news that seems unavoidable these days. This recent video success shows just how effective positivity can be in social video. The inspirational story of Angelina Jolie has almost 350,000 views, over 4,000 shares, nearly 6,000 reactions, and hundreds of comments.Read More

Weekly Wochit: Mental Floss finds the flavor of success

Snake Person-focused publisher Mental Floss knows how to make video work for them. Their combination of info and humor in this piece saw some great returns. When a social video has over half a million views, 4,000 shares, 3,000 reactions, and 1,000 comments, it’s a sure sign the creators are doing something right. In this case, that “something” is…just about everything.Read More

2016: Year of the Online Video Election

election video examples

The biggest story of the year has inarguably been the U.S. presidential election. From the primaries all the way through the results on November 8th, it has been (and continues to be) one of the most talked about events by publishers all around the globe. Naturally, in this age of online video, coverage in video on both social and publishers’ own sites has been expansive.Read More

Weekly Wochit: New Scientist finds success in square

One of the biggest shake-ups that social video has produced regards aspect ratios. Standard horizontal is no longer the only format acceptable to viewers. New Scientist has embraced the increasingly popular square format in its social videos, to great success. This Wochit-made piece about a robot at the Great Barrier Reef has 300,000 views, hundreds of reactions and comments, and over 3,000 shares.Read More

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