Category: Case Studies

Weekly Wochit: ABC.es says goodbye to Obama

This social video from ABC.es has some atypical features for a social video, and it’s success offers some good lessons for publishers. It’s a simple look back at Barack Obama’s presidency through the lens of the White House photographer that has drawn huge numbers. It currently has nearly 10 million views, 161,000 shares, 87,000 reactions, and over 2,000 comments.Read More

Weekly Wochit: another great clip from Muy Interesante México

Spanish-language publisher Muy Interesante México shows once again that they have honed their social video craft to a fine point. This fun piece takes a look at the appendix, which was long thought to be an organ without a purpose. The unique subject and tone of the video has been well-received, with over 1.8 million views, 50,000 shares, 40,000 reactions, and 1,000 comments.Read More

Weekly Wochit: Essence takes its audience back

Essence recently pushed out a striking, unique social video to commemorate President Obama’s final day in office. The look back at his inaugural celebrations highlighted performances, celebrity remarks, and, of course, the former president himself. Essence tapped into the ongoing conversation about American politics with a positive spin, and their audience embraced it. This piece currently has over 5.6 million views, almost 150,000 shares, 129,000 reactions, and over 2,500 comments.Read More

Weekly Wochit: Padres e Hijos lands a social hit

Spanish-language magazine Padres e Hijos (Fathers & Sons) had a huge hit on Facebook this month. This social video looks at 7 simple things that can help you child have a good time a school, tapping directly into the concerns and interests of their target audience. The response has been fantastic; already the piece has over 4 million views, 41,000 reactions, 871 comments and almost 130,000 shares! It’s clear that magazine’s message is getting through to their followers, who are spreading it to their own networks.Read More

Weekly Wochit: viewers are feeling good with Humankind

USA Today’s imprint Humankind is focused on feel-good stories. They push out video content about positive acts, inspirational stories, and the like. In this recent piece about a feline midwife for a pregnant goat, the power of positivity is on display. The video already has 21 million views, over 9,000 comments, 44,000 reactions, and a stunning 102,000 shares. Those numbers continue to grow!Read More

Weekly Wochit: The Daily Telegraph puts audience first

The Daily Telegraph is one of the highest-profile, longest-running news outlets in the UK. They’re tuned into the times and have fully embraced social video. Their creators exhibit exceptional prowess when it comes to production, as you can see below. They separate out their coverage to topic-specific pages on social, producing videos targeted at the audiences for each. This piece, for Telegraph Money, has pulled in thousands and thousands of views and almost 200 shares.Read More

Weekly Wochit: USA Today sees success through contact lenses

USA Today is a long-standing news outlet with a strong brand identity. And they have not been shy about pushing their coverage in the social space with video. They know how to catch the attention of social audiences and how to craft a quality video that prompts engagement. This piece demonstrates that prowess, with 1.7 million views, 8,500 shares, over 4,000 comments, and 16,000 reactions.Read More

Weekly Wochit: Slate France has a winning approach

Slate France pursues an aggressive, successful social video strategy. Their videos have a consistent approach that is identifiable for viewers and they share new videos all the time. You can see just how well they’ve honed the craft in this piece about why some people are always late. With 1.3 million views, 16,000 comments and nearly 5,500 shares, it’s a big social win.Read More

Weekly Wochit: 15Post succeeds with a video focus

Spanish-language publisher 15Post has a serious video focus. Video is the core of the their content, especially on social, so it’s no surprise they know how to craft an effective social video. This piece about a small device that lets you 3D print from your smartphone captivated audiences and their engagement. The clip has 2.6 million views (making it a bonafde #WochitWin), over 9,000 reactions, 1,500 comments, and a whopping 52,000 shares! That’s a serious hit.Read More

Weekly Wochit: HelloGiggles shows their distinct voice

In covering the recent announcement about a live-action Barbie movie, HelloGiggles pushed their coverage out in video form. HelloGiggles bills itself as a positive online community for women, focusing on issues that matter to young women. Their video bet paid off! It currently holds over 330,000 view, 1,000 comments, almost 400 shares, and tons of comments and sub-comments.Read More

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