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How do you squeeze 94 years of success, achievement and service into a social video under 90 seconds? Straits Times did just that with their video featuring Malaysia’s richest man, Robert Kuok. The Content team at Singapore’s most widely read newspaper used video best practices to great effect, but also employed quotes and anecdotes from the famously private philanthropist to help the reader connect with both the video as well as its subject.

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370K Views

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