Discover why leading media brands make videos with Wochit
L’Opinion is a daily newspaper and digital brand for French politics and business. Using the Wochit platform, a single creator in L’Opinion published 2.5x more videos per day. The license-cleared media library and the easy-to-use editor enabled this single video creator to publish up to 10 videos per day, every day. After only 4 months, L’Opinion video views grew from 100,000 to a total of 5,000,000, accompanied by hundreds of thousands of shares and likes. 75% of these videos are monetized through DailyMotion and Digiteka platforms.
Wochit enabled us to produce great social videos faster than any other video creation platform. We more than doubled the number of videos we publish daily, while relying on internal resources – that translates into a significant increase in our bottom line.
Erik Monjalous
Managing Director, L’Opinion
Gruppo L’Espresso is a leading Italian media group and a publisher of La Repubblica and Huffington Post Italia. The local newspaper division was looking for a video solution that would enable it to create web and social videos at scale for its local brands. After only 4 months of using Wochit to create better video for social audiences, the local brands increased their Facebook engagement by 12-fold.
Wochit enabled us to produce a high-volume of social videos across our group without investing in new specialized video teams. The platform is both powerful and simple. Our web editors have started creating influential videos after a short training.
Andrea Iannuzzi
Executive Editor
AGL (Finegil G'ELocal)
Time Inc. chose Wochit to increase video production efforts, across its brands, especially with regard to breaking or trending news. This serves the company’s mission to deliver premium video storytelling across the digital, social, OTT and film ecosystem. Through this partnership, Time Inc. video producers can now incorporate Wochit’s technology into their daily editorial workflow to facilitate the rapid generation of engaging video stories published and distributed across their brand sites and social channels.
Partnering with Wochit gives us a powerful tool to further accelerate the volume of our real-time video productions, which we can integrate at the deepest levels across our sites and social channels
Brandon Fong
Vice President,
Business Development
Focus Online is a news portal, a part of Burda Forward digital publishing house, and a leader in digital video in Germany. The portal draws 21 million unique visitors a month.
Focus Online has been a Wochit customer since 2014.
News24 is the most popular news website and mobile app in South Africa, boasting more than 6 million unique monthly visitors. After a year of using Wochit to create social videos, the number of team members able to create content nearly doubled and views soared by 42.7% on YouTube, with over 80% completion rate for website videos.
Reality is that if you don’t tell your stories in video, you are stuck. There is no such thing as video journalism. It’s journalism. Across platforms.
Jerusha Sukhdeo
Head of Video, News24
Leveraging Wochit graphic package, Gannett’s Humankind creates unique videos, which are beautiful, dynamic, and 100% on-brand.
Check out more Humankind’s videos on their Facebook page.
The list may be the most beloved form content can take online. This holds true for video as well! Viewers like to have an idea of what they’re getting when they hit play. A list format cues them into what to expect.
A Plus is a publisher of positive journalism. Their content is focused on good news and heartwarming stories. This feel-good focus works well for their social video efforts, such as in this Wochit-made video example posted in Facebook. People love positivity!
Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a square social video all about the iPhone 7. And the responses on Facebook has been otherworldly!
Johnston Press is one of the largest local and regional multimedia organizations in the UK. Johnston Press provide news and information services to local and regional communities through an extensive portfolio of hundreds of publications and websites. Their news teams also use social media – Facebook, Twitter and other digital platforms such as Storify – to engage readers in 24/7 dialogue. The use of video on their websites is generating both traffic and interest.
We take pride in our top quality journalism and delivering this to our online users in new ways through our partnership with Wochit will be a key factor in growing our audiences.
Jeff Moriarty
Chief Digital and Product officer
THE WEEK is a weekly British news magazine which also publishes a US edition. In October 2015, the UK edition of The Week launched a free iPhone app called The WeekDay. Published twice-daily, the app contains a digest of news and analysis via text and video.
We’re delighted that Wochit provides a fast, simple way to produce high-quality video for The WeekDay. Supplementing text and photography with video footage of the leading international stories of the day adds a powerful new dimension to our coverage.
Holden Frith
Editor
THE WEEK
Essence cleared some enormous engagement numbers on Facebook with their social video all about Olympic gymnast Gabby Douglas. With a tremendous response on Facebook, they clearly know the kind of content their audience wants and responds to!
Following France’s unexpected loss to Portugal in the Euro 2016 championship match on Sunday, the images of a young boy in a Portugal jersey comforting an adult fan of the French team had everyone talking. L’Express expertly pushed their video out mid-morning on Monday, positioned it to be seen and shared throughout the day and week.
Science and technology publisher New Scientist had a video smash recently. Their social video covering new research suggesting dogs can understand what people say has entered the stratosphere. This level of success on social – especially those key engagement actions of commenting and sharing – is what every creator is aiming for.
German publisher Spiegel Online spotted a great social video opportunity in the skies over Iceland, recently. The wondrous natural phenomenon of the Northern Lights lit up the night, and social channels the world over. This Wochit-made video tapped that interest, become one of Speigel’s most successful social videos ever.
BNO News is a news organization that provides live coverage of breaking and developing stories. Featuring text and video content, and re-establishing its social media presence, BNO News use Wochit to create timely, news-worthy videos.
Wochit offers our newsroom a reliable platform to seamlessly pull and edit content from a variety of different sources, and provides super-fast rendering to support our signature video news alerts. We love their friendly staff and would use no one else!
James Valles
Co-founder, Vice President & Global Anchor
BNO News
Rotten Tomatoes unique style and animation is evident in all their Wochit videos. Using a distinct voice over intonation, a repeating video structure and fun animation it is easy to identify Rotten Tomatoes videos – even when their logo is hidden!
For more videos on Rotten Tomatoes’ website click here.
Online publisher NowThis Election shared a video highlighting Will Smith’s recent comments speaking out against Donald Trump. They’ve clearly done something right, because this Wochit-made news video has racked up engagement! #wochitwin
There are many different ways to place your brand’s stamp on your video content, but it doesn’t have to only be in the form of a logo or opening/closing splashes. Here, Auto Express uses their trademark color scheme in their text overlay, reinforcing the association between the content and the publisher.
Health and lifestyle magazine Prevention has a robust social video strategy. They tackle a variety of subjects relevant to their followers, providing the insight info they’re known for through a regular rotation of videos. This Wochit-made piece looks at foods that can cause anxiety is a great example of the publisher’s approach to social video. It’s short, snappy, and focused.
This timely news video was published by the Los Angeles Times to cover a developing news story. That’s a classic news video with text overlays that can work both on mobile (in which most videos are watched on mute) and desktop.
This video sticks to a tried-and-true social format: the list. Viewers know from the top exactly what this piece has to offer. Clear expectations let social audiences know just what they’re giving their time over to.
This piece is couched in emotion. It’s designed not just to celebrate Left Eye, but also to prompt memories and nostalgia among viewers. The many comments and nearly 20,000 shares show how the content has motivated engagement by paying tribute to a beloved celebrity.
