The creators at CNBC International showed how a publisher or brand can easily scale their content across various platforms. In this video, the improving relations between the US and North Korean leaders take centerstage, but behind the scenes, the same video was prepared for use across Instagram, Facebook and other platforms all at the click of a button.

Read more here.

USATODAY has shown a penchant for having two fingers on the national pulse, and this video was no exception. With Winter Olympic fever in full swing, they released this short video showcasing the best of social media’s response to curling – a perennial crowd favorite.

Read more here.

L’Isola Dei Famosi illustrates that a little creativity can go a long way with Wochit’s platform in this hilarious video echoing the meme “expectations versus reality”. Comedic gifs and clips feature celebrities and famous personalities, which always works well on social. Find out more about how Mediaset and L’Isola Dei Famosi scored this win here.

Virtualnights has recently embraced a social video strategy, and this video was certainly a meaty topic to tackle. Check out this video to see how they used social video best practices as suggested by Wochit to introduce to us the weird and wonderful world of meat smoothies.

Read more here.

2018 has been shaping up to be a huge year for social video on Twitter, and Grazia has been leading the charge.

Timeliness of video content has always been crucial to a video’s success, and a video showcasing quotes from nine amazing women throughout history in time for International Women’s Day did just the trick for Grazia.

Read more here.

The LTA has used Wochit’s platform in a new an innovative way – producing a short 2-minute video explainer to keep commuters up-to-speed on upcoming changes and improvement. The video uses large pop-up button’s in LTA’s brand colors to inform commuters of the benefits of the upcoming changes, and is a great piece of content marketing.

Read more here.

L’Express has had long running success with their social video strategy. Check out how they used a perennially popular small talk topic – the weather, to score a big social media win.

Read more here.

One thing that publishers can do to make social videos even more appealing to viewers is to include snippets of the subject’s life from their own social media.

See how SPORT1 has done it here.

Nothing catches the eye better than a pair of lovely heels. But what about horse-hooved shaped heels? Apart from text overlays, square video formats and great visuals, this video opens with the tongue-in-cheek “who needs a pair of these?”.

Read more here.

How do you squeeze 94 years of success, achievement and service into a social video under 90 seconds? Straits Times did just that with their video featuring Malaysia’s richest man, Robert Kuok. The Content team at Singapore’s most widely read newspaper used video best practices to great effect, but also employed quotes and anecdotes from the famously private philanthropist to help the reader connect with both the video as well as its subject.

Read more here.

INSH showed us a great way to capture your viewer’s attention: quick bursts of images and graphics, as well as a familiar 6-second intro screen that is unmistakably INSH. The video also makes use of the ever-popular square format to ensure INSH’s content (and its branding) are splashed across as much on-screen real estate as possible.

Azula focuses on telling the stories of the ocean through stunning visuals, and they scored a major hit with this adorable video on the special relationship between sharks and pilot fish! Their branding was unmistakable even as they showed viewers how these little fish and their big friends interacted.

Read more here.

Eurosport has always delighted sports fans with their use of outstanding sports video assets, and this listicle is no exception. While the featured video is in Italian, Eurosport leveraged on Wochit’s platform to produce identical copies in the various languages of the region, maximising the value of their assets.

Read more here.

Change.org puts social video to good use in spreading the word about petitions and movements through this simple, no-frills video. Featuring global star Gael García Bernal, this recent video garnered over 2.4 million views, more than 130,000 shares, tens of thousands of reactions and a helped change.org sustain a lively comment thread.

Read more here

Elle Germany hit all the best practices for this video, and their efforts really paid off! Combining the playful title: “Good news for Gin Lovers” with the ever popular square video format and lovely video assets, this video captured the attention of Elle readers, and has set expectations high for more great work in the coming year. Read more here.

The creators embrace the use of GIFs in this piece. They pepper the video with memorable, standout GIFs of Gadot, many from her smash hit film Wonder Woman. Using them at key points throughout to emphasize elements of the real world story is a creative way to equate Gadot’s actions with her onscreen superhero persona. Read more here.

The creators deploy overlay with expert precision. Bright pink text boxes assures that the overlay stands out, but they keep it to the side to allow the horror scenes to play out for the viewer. They also keep the text brief, using just enough to contextualize each new clip within the running gag of the video.

The piece is truly optimized for social. It works on mute because it is all about the imagery, letting the eye-catching cakes speak for themselves. The short overlay at the opening contextualizes the video, but it is all the creators need.

The creators in Vogue India put a variety of tools to use to craft a standout social video. There’s no shortage of memorable, high-quality assets of Princess Di, and this video is overflowing with them. The creators smartly start off with a video clip – that on-screen movement at the beginning of a video helps solidify the attention of viewers.

Read more here.

The creators make great use of text overlay in telling the story. The black color boxes allow it the text to stand out regardless of the background. The stark white text and font complements WHO’s branding, which is ever-present in the top-right corner.

Read more here.

The use of text overlay throughout the long shot helps guarantee continuous audience engagement. Using animation to being the text on and off screen serves as a simple eye-catching trick. The information relayed and the story being told is sure to be of interest to viewers.

Read more here.

Reader’s Digest is master of the listicle video. Their bread-and-butter, 60-second-video model is easily digested by social media viewers. It helps that their trove of magazine and web stories can easily be converted to video, as it’s also a common format for their written content. Of course, not every article will work as a video.

Read more here

Framtiden puts text overlay to use here to tell their story creatively. The bits of text are kept short an succinct, and are kept onscreen long enough to be read. Animating the text on and off the screen is also another simple way to re-up the audience’s attention. And, of course, the use of overlay allows the video to work on mute.

MTV’s creators optimized this video for mobile viewing. With no voiceover and a story told entirely through overlay, viewers can fully enjoy the piece anywhere, anytime. The overlay is also playful and eye-catching. The color boxes and bright text make the overlay pop out of the screen. By animating the overlay and moving it to different parts of the screen, the viewer is kept engaged.

Read more here.

The creators make great use of text-overlay here, to slowly reveal the nature of the “whale” (in fact, a sculpture meant to raise awareness of environmental issues) in a playful way. The overlay moves positions around the screen, regularly drawing eyes to new quadrants, and different sizes are used to emphasize certain points.

This kind of piece – raw footage without overlay or voiceover – still works well on social through a combination of strong visuals and appropriate share copy. Here, the brief share copy contextualizes the footage just enough for viewers to understand what they’re watching.

This video hits all the best practices for social effectiveness. It’s short, coming in at under one minute. And its square format is ideal for social, displaying larger in feeds and easily reusable across different networks.

Read More

Leveraging Wochit graphic package, Gannett’s Humankind creates unique videos, which are beautiful,  dynamic, and 100% on-brand.

Check out more Humankind’s videos on their Facebook page.

This piece is couched in emotion. It’s designed not just to celebrate Left Eye, but also to prompt memories and nostalgia among viewers. The many comments and nearly 20,000 shares show how the content has motivated engagement by paying tribute to a beloved celebrity.

Read more

The visual assets are of the highest quality. Imagery like that really pops out in cluttered, messy social feeds and it keeps viewers engaged. The creators also utilize a nice mix of still and moving assets to hold attention.

Read More

A Plus is a publisher of positive journalism. Their content is focused on good news and heartwarming stories. This feel-good focus works well for their social video efforts, such as in this Wochit-made video example posted in Facebook. People love positivity!

Read more

Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a square social video all about the iPhone 7. And the responses on Facebook has been otherworldly!

Read more

The listicle may be the most beloved form content can take online. This holds true for video as well! Viewers like to have an idea of what they’re getting when they hit play. A list format cues them into what to expect.

Throughout the video, the creators make exceptional use of text overlay. Different styles are deployed for each major category of advice and quotes from the experts. Animation and different colored boxes keep the text popping out over the visual assets.

Read more

The subject is heartwarming and sure to evoke a wide range of emotions for viewers. The timing of the piece – shared on Memorial Day – magnifies its emotional impact and taps into the social conversation going on in the moment.

Read More

Essence cleared some enormous engagement numbers on Facebook with their social video all about Olympic gymnast Gabby Douglas. With a tremendous response on Facebook, they clearly know the kind of content their audience wants and responds to!

Read more

This piece embraces the classic, horizontal format with distinct style and flair. The creators keep the visual assets front and center, literally. They use animated text to tell comment on the outfits and run down the list of 8 of Kendall’s fanny pack looks.

Read More

The creators embrace the current tenets of social video: square format to stand out, a story told through text overlay, and a video that works overall on mute.

Read More

Following France’s unexpected loss to Portugal in the Euro 2016 championship match on Sunday, the images of a young boy in a Portugal jersey comforting an adult fan of the French team had everyone talking.  L’Express expertly pushed their video out mid-morning on Monday, positioned it to be seen and shared throughout the day and week.

Read more

German publisher Spiegel Online spotted a great social video opportunity in the skies over Iceland, recently. The wondrous natural phenomenon of the Northern Lights lit up the night, and social channels the world over. This Wochit-made video tapped that interest, become one of Speigel’s most successful social videos ever.

Read more

Rotten Tomatoes unique style and animation is evident in all their Wochit videos. Using a distinct voice over intonation, a repeating video structure and fun animation it is easy to identify Rotten Tomatoes videos – even when their logo is hidden!

For more videos on Rotten Tomatoes’ website click here.

Online publisher NowThis Election shared a video highlighting Will Smith’s recent comments speaking out against Donald Trump. They’ve clearly done something right, because this Wochit-made news video has racked up engagement! #wochitwin

There are many different ways to place your brand’s stamp on your video content, but it doesn’t have to only be in the form of a logo or opening/closing splashes. Here, Auto Express uses their trademark color scheme in their text overlay, reinforcing the association between the content and the publisher.

This timely news video was published by the Los Angeles Times to cover a developing news story. That’s a classic news video with text overlays that can work both on mobile (in which most videos are watched on mute) and desktop.

This video sticks to a tried-and-true social format: the list. Viewers know from the top exactly what this piece has to offer. Clear expectations let social audiences know just what they’re giving their time over to.

Read More

This clip is a social viewer’s dream. It’s short, hitting the less-than-one-minute sweet spot that leads to the highest number of views.

Read More

Telling a story of this kind requires a special touch. You don’t want to appear exploitative or like you’re leveraging shock value. The creators at Conservative Review don’t make those errors, instead telling the story from the heart.

Read More