Think you need to hire out to make great videos? Think again! Your talent lies within the walls of your company.
51 percent of marketing professionals worldwide name video as the type of content with the best ROI, and for good reason. After watching a video, 64% of consumers make a purchase. So, adding more videos to your content calendar is a no-brainer.
The problem for most companies is that they think they can’t make more videos because they don’t have the budget to outsource or the resources to make branded video content in-house. But that’s not the case at all!
You have all the resources you need to make incredible videos, as long as you know where to look.
Who Can Make Great Videos?
You might be thinking that you’d love to make more videos but you have no idea who on your team is actually qualified for the job, and you’re not alone in that concern. Many companies have no idea who should be telling their story through videos. That’s because of the mistaken assumption that you need to have a 100% dedicated video creator.
However, it’s entirely possible to make great videos in-house with the people you already have on staff.
Marketers Are Your Storytellers
The best people to tell a story are your storytellers—your marketing team. Marketers know your brand and audience best and have what it takes to produce engaging video content.
In fact, marketers love video and rely on it to do their jobs. According to HubSpot’s 2018 State of Video Marketing report:
- 97% of marketers believe video has helped them increase user understanding of their product or service.
- 76% state that it helped them increase sales and website traffic.
- 80% of marketers say it has increased time spent on their website.
All that means is that your marketing team already knows the value of video and how they can use it to get the results they want. This makes them the best people to handle video production. They already know your marketing needs and have an in-depth understanding of your brand, audience, and message—all vital to filming and distributing video content.
Your marketing team understands the simple fact that those who use video grow revenue 49% faster than non-video users, so they’re ready to make the leap, as long as they have the tools to do so.
The right tools can empower your existing team with the ability to make videos, which also has many other benefits! By allowing your marketing team to do their job, you’re increasing their job satisfaction, improving their motivation, and allowing them to let their creativity shine.
Wochit Gets the Job Done
How do you empower your marketing team with the right tools to make great videos? Good news! You only need one tool: Wochit.
The Wochit platform offers a variety of features that make professional video production a breeze. It’s simple to use. In fact, anyone can learn to use Wochit, which means there’s no need for outsourcing, new hires, or an entire video production team. All you need is a single marketer dedicated to making great videos.
For example, Azula, an online publisher focused on sharing stories about the oceans, first got its start in 2014 with no specific social video strategy. They knew they wanted more videos, but they didn’t have a team in place to make it happen. But with Wochit, they didn’t need a team.
Instead, with the same two marketing team members that they’d always had, Azula created a video about sharks that received almost 3 million views. The video went viral on social media even though it wasn’t created by a video producer nor a dedicated video production company. And that’s just one example.
The key to Azula’s success was Wochit’s high-quality video footage and editing platform (including the text overlay option), which resulted in a professional final product.
Wochit takes you through entire video production process, from story ideation to audience impact. This makes it faster and easier than ever to create high impact videos, even for beginners. You simply select your media, edit the clip, and then publish it. Voila! You’re on your way to potentially an 81% increase in sales and a 53% reduction in support calls.
License Cleared Media Content
When you use Wochit, you already have all the media you need inside the tool. Curating both editorial and stock footage is what Wochit does, so you don’t have to worry about filming what you need. Instead, choose a video from Wochit’s unlimited real-time, license-cleared media collection for fast delivery of licensed content.
“Partnering with Wochit gives us a powerful tool to further accelerate the volume of our real-time video productions, which we can integrate at the deepest levels across our sites and social channels.” — Brandon Fong, vice president of business development at TimeInc.
That’s exactly what L’Opinion, a daily newspaper and digital brand for French politics and business, did. After their launch three years ago, L’Opinion knew that they needed more videos to reach their audience and attract new subscribers. So they started using Wochit to create and publish 10 videos a day.
Using the license-cleared media library, a single video creator at L’Opinion managed all video production, and after four months, increased video views from 100,000 total to 5 million. Those views were accompanied by a significant increase in revenue, with 75% of monthly views being monetized through distribution platforms such as DailyMotion and Digiteka.
“Wochit enabled us to produce great social videos faster than any other video creation platform. We more than doubled the number of videos we publish daily, while relying on internal resources – that translates into a significant increase in our bottom line.” – Erik Monjalous, managing director L’Opinion
If you do, however, have your own video assets, Wochit has you covered there too. You can seamlessly upload your own content or pull and edit content from a variety of different sources to create your final product.
Simple and Fast Editing
Wochit’s quick and simple editing platform gives you the ability to produce videos at scale without compromising your creativity or quality. This means that you can develop a series of videos for rapid release with ease or indulge in discovering your creative depth with one feature-length production.
“Wochit enabled us to produce a high-volume of social videos across our group without investing in new specialized video teams. The platform is both powerful and simple. Our web editors have started creating influential videos after a short training.” —Andrea Iannuzzi, executive editor at Gruppo L’Espresso
No matter how you choose to tell your story, Wochit allows for effective audience engagement through beautiful videos, all without the need for outsourcing or a dedicated video production team. Instead, you can take advantage of your greatest brand ambassadors—your marketing team—to make great videos that get results.
Learn how Wochit can help you today.