Video is quickly becoming the most sought-after marketing tactic for increasing customer engagement.
Over half of marketing professionals consider video content to be the best ROI, with videos leading to an increase of 157% in organic traffic from search engines and a 105% increase of time spent on a website. Around the globe, 73% of consumers have a preference for watching videos on social media that are intriguing and entertaining.
To keep up with consumers’ increasing demand for video content, businesses are publishing an average of 18 videos a month. This has naturally led to a growing demand for reliable video production tools with video editing capabilities.
The need to be able to produce videos as quickly and easily as possible, without compromising on quality, has led businesses to opt for more effective video editing alternatives, and cumbersome video editing software has become a thing of the past.
History of Video Editing Timeline
1950: Video splicing; early filmmakers were scared to edit films because they didn’t like the idea of splicing together various shots. They thought doing so would confuse the audience.
1960s: Computerized video editing systems were introduced.
1970-1980s: Linear video editing; a post-production editing process that involves editing a video according to a predetermined, ordered sequence.
1988: Different types of non-linear editing systems were introduced, including computers that coordinated multiple laser discs. These discs would use the same raw footage to achieve random-access editing.
2010s: All-in-one video production solutions replace the use of video tape-to-tape online editing machines and flatbed celluloid film editing tools. They provide editors the ability to arrange, trim, splice, and cut clips using a timeline. Additional features include the ability to manipulate color and add visual and audio effects. Completed products can be exported to a variety of formats.
Today: All-in-one video production solutions take on a new meaning, incorporating license-cleared assets directly into a cloud-based editing platform that anyone, with or without video training, can use. It signals the end of the video editing software era.
Disadvantages of Video Editing Software
Video editing software is hardware-demanding and requires an enormous amount of computer power. You’ll need a computer with an extremely fast processing speed, a high amount of RAM, and HDD capabilities.
While editing, there’s a good chance it will slow your computer down, making it difficult to run other programs. If your computer isn’t fast or powerful enough, it may crash, which can result in the loss of important files.
Today’s top video editing software suites are very expensive and normally don’t come with a media library, meaning you’ll have to find and pay for images separately. There are also the costs of hiring/outsourcing an expert.
Using video editing software requires a great deal of expertise. You will need advanced knowledge to understand how to use the plethora of features that the software provides. You will likely have to outsource the use of the software to experts, which hinders a strong ROI and results in a longer production process.
Benefits of All-in-One Solutions
According to Hubspot, 54% of consumers crave video content from marketers and wish they would provide more of it.
Fortunately, there are easy-to-use online platforms and tools now available. Even if you have zero knowledge of editing videos, you can create and edit them on the fly thanks to their user-friendly interfaces and superior customer support.
With these tools and platforms there is no need to purchase or deploy separate video editing software. You’ll enjoy a holistic, all-in-one, intuitively-integrated smart video solution. This makes the video production process cost-effective and saves time by streamlining your editing workflow.
Using an online video editing platform means you can upload your video footage, and all of the computer work will occur on the service provider’s own server. This gives you the ability to edit videos from almost any device with no need for a high-end machine.
You’ll also be able to collaborate easily with your team members, with each member able to edit simultaneously. You’ll have real-time access to everything that’s taking place.
Adaptive progress tracking enables you to view each edit and even change back to a prior version if you want. Cloud-based video editing is especially advantageous if you have multiple editors working on the video from different locations.
Video editing software can be used to perform edits, but it can’t tell a story. Editors themselves are responsible for the storyline. Online platforms make it quick and easy to upload and edit a video while still having full control over the creative process.
Your in-house writers are the people who are most familiar with your brand and target audience. With an online video editing platform, they can create and edit the content to be integrated into the video.
If you outsource the editing process, you’ll have someone besides the actual storyteller attempting to convey your brand’s message. Online video editing puts the right tools and resources into the hands of the storytellers, which allows you to create high-impact videos quickly without compromising on the look and feel of your brand or the message you’re wanting to convey.
78% of brands use video as part of their website marketing strategy, while 72% use it within their social media marketing efforts.
Creating engaging videos requires creativity and top-of-the-line editing tools. Even with little or no expertise, you can use online video editing tools to create videos that inspire your audience to take action. Whether it be contacting your brand for more information or sharing the video with their friends, family, and co-workers on social media, getting them to take action moves them one step further through the buyer’s journey.