The Rise of Video is impossible to deny.
The US audience for digital video — that is, video consumed on any digital device —will pass 200 million people in 2015, making up not quite two-thirds of the entire population, according to a new eMarketer report.
More than half of those viewers will access video using a smartphone or tablet.
More video is being produced each day than at any time in world history.
How much video are people and publishers producing?
Every 30 days, more video content is uploaded to the Internet than the entire output of all three major U.S. Networks over the last 30 years.
The biggest video site in the world — and the second largest search engine in the world — is YouTube.
Here are a few mind-blowing YouTube statistics:
- Six billion hours of video are watched every month on YouTube
- Over 100 hours of video are uploaded to YouTube every hour of every day.
- Over one billion people access YouTube each month
- 14% of Americans access and watch YouTube videos at work
- According to Nielsen, YouTube reaches more adults ages 18-34 than any U.S. cable network
Consumers are pushing “play” 532% more on online video than just three years ago – staggering growth.
By 2017, experts predict around 70% of all online web traffic will be from people watching online videos.
Think Only Young Kids and Snake People Are Watching Videos?
Think again. Turns out, video is an increasingly crucial way for businesses to communicate with senior executives.
Forbes and Google recently surveyed the video-viewing habits of 300 senior-level, C-suite executives at companies that generated at least $500 million in annual revenue.
- 80% of senior executives are watching more online video than a year ago
- 65% have visited a vendor site after watching a video
- 59% prefer video to text if both are available for a topic
- 50% share online videos.
The survey noted: “Anthropologically, we read alone but we watch in a group. Relative to text, video is a more social medium…. For a large portion of younger executives, sharing videos is second nature.”
Online video is conquering the boardroom, too – and will continue to do so.
Having a video strategy for your business… is simply good business.