The #1 Reason to Consider Video Content For Your Marketing

There’s nothing fishy about it:

  • The average attention span of a goldfish is nine seconds.
  • The average attention span of a typical American is about eight seconds — and falling fast.

Why Use Video Content?

Goldfish3 Because of the incredible explosion of content, and data, and digital distractions on multiple devices over the past decade.

It’s a fact: It’s harder than ever to hold attention.  It’s sort of like swimming upstream.

But there IS good news: Video is a powerful weapon for brands to hold consumer attention.

The facts do not lie.

The trend lines are unmistakable in both B2C and B2B marketing.

Consider that last year:

  • The amount of B2C video content from people and brands in Facebook’s news feeds increased by 3.6x.
  • The use of video for B2B marketing grow from 8% of marketers in 2013 to 58% last year – more than 7x YTY growth.

Want to bet against that trend?

Why is video content here to stay — and likely to grow?

Consider these mind-blowing stats:

Video content viewing is mobilized, too: Nearly half of all online video in the USA is watched on a smartphone or tablet.

They say a picture is worth 1,000 words.

Forrester Research Analyst James L. McQuivey’s report, “Why Video Will Take Over the World” asserts that a one minute online video is worth an average of 1.8 million words of text.

His argument is pure math:

  • A picture equals 1,000 words
  • Video shoots at 30 frames/second
  • Thus, one second of video is “worth” 30,000 words
  • Thus, every minute is “worth” 1.8 million words.

But the larger point of his argument is that visual content wins — it holds attention better than text, is shared more often, and will be increasingly vital to brands and marketers.

Feel free to disagree – at your brand’s peril.

Because consumers are voting every time they push play — and they are pushing play more than ever before.

Drop Us a Note and Let’s Get Started

Video creation isn’t available through mobile

See you on the big screen