By the end of 2019, Cisco expects video to make up 80% of global internet traffic. Businesses are increasingly recognizing the power of video, with 94% viewing it as an effective tool that gives good ROI (81%) and that leads to a better understanding of their business (97%).
While the ability to create high quality marketing videos may feel out of your reach, there are ways to simplify the video production process. It’s easier to create videos by using pre-created storyboards, a content library with millions of editorial and creative assets, an easy-to-use editing tool, and quick publishing.
Storyboards mean that you don’t have to create a new video from scratch every time. Instead, you can use a “plug and play” template to standardize and streamline the video creation process.
To help you get started, we’ve outlined five video storyboards every content marketer needs.
1. The Listicle
A listicle is a video in a list format where each point is supported with a relevant image or video clip. The idea is to keep your viewers engaged by providing a pattern or grouping of similar items divided into a list of 5, 10, 15, or any number in between. These types of videos have been criticized for lacking substance, but they are powerful marketing tools that can be very informative if done correctly.
In the era of information overload, listicles appeal to viewers because they are easy to digest and the viewer knows what to expect. They’re the definition of “click bait”; they exploit basic human curiosity and thus have a high click-through rate.
There are many ways to use a listicle video, including:
- How-to guides and tips — How to Hire in 2019’s Labor Market and 10 Tips to Make Fresh Flowers Last Longer
- Rankings — Tigers in the NFL: Ranking the Top 10
- Reasons or facts about — Five Reasons to go to the 2019 Arizona Renaissance Fair
- Takeaways or conclusions (especially great after an event) — 5 Election Takeaways
2. Story by Numbers
A “story by numbers” video is one that relies on facts and figures to grab your audience’s attention. Think of it as an explainer video that breaks down complex information into visually interesting and digestible numbers. In this way, you make sure whatever topic you’re covering—even if it’s difficult to understand—is compelling and relatable.
For example, take a look at this Halloween costume video created by Salon. It immediately starts out with a stat about how much money Americans spend on Halloween and then continues to breakdown the cost by type of costume to give a detailed look at how much money people spend and on what.
You can use story by numbers videos for:
- News stories where facts and figures are key. One great example is turning an infographic into a video. Just take a look at this video from Cox Media Group, Study – People 65 and Older Share More Fake News Than Other Groups.
- Progress reports, such as results of event or end-of-year round up. This is your chance to share what you’ve accomplished.
Remember, people like to see results and statements backed up with numbers and stats, so take advantage of that.
3. The Vertical Newsletter
75 percent of worldwide video viewing happens on mobile. This means vertical video is key, since that’s how most users hold their phones. Vertical videos create a viewing experience that’s intimate, immersive, and distraction-free. Research shows that vertical videos get better results, especially on social media, which is optimized for mobile experiences.
This form of video is better at catching your viewer’s attention, which makes it ideal for sharing newsletters and more. Vertical videos also result in better watch time with about a 90% completion rate.
Here are a few ideas of when and how to use vertical videos:
- Instagram Stories updates are best in portrait (vertical) where they take up the entire screen.
- Snapchat users watch 10 billion videos a day on the app with vertical videos (1080 x 1920) being the most popular dimension and format.
- Facebook vertical videos are more engaging according to 79% of consumers. Here are some ideas to get inspired.
- YouTube ads have now gone vertical, as 70% of YouTube watch time happens on mobile.
4. The Event Promotional Video
Video is a powerful tool for maximizing your event exposure. It can help you get the word out, garner more attendees, and demonstrate your leadership in the space. As part of this, speaker promo videos are a great way to highlight what your event is about and why viewers should be interested in attending.
For example, take a look at this video by Brand Innovators LLC, 5 Brand Innovators Speakers at CES Not to Miss. This video quickly highlights who will be speaking, their specialty, and when you can see them.
Here are a few ideas for when to use the speaker promo storyboard:
- Internal Events: Tell your staff who will be speaking so they can better prepare.
- Events Promotions: Let potential attendees know who they can hear from at the event.
- Keynote Introductions: Interview your keynote speaker or share clips, facts, and snapshots of who they are to get people excited.
- New Hire Introductions: Introduce your new hires to your company with a quick video sharing who the person is and what they’re great at.
5. The Quiz
Quiz videos are one of the most fun and engaging video formats. Viewers quickly get caught up in the game of answering the question correctly before the video gives away the answer. This is a great way to keep your audience until the end of the video and to get them engaged in comments, likes, and shares. You can even turn it into a competition.
For example, take a look at this video where you have to Name the Planet. It’s simple. A picture of a planet is provided and the viewer has just four seconds to name the planet before the answer is revealed. Then, at the end, viewers are encouraged to share how they did in the comments, which is great for engagement.
Video storyboards are a great way to create effective, high-quality videos with minimum effort.