Sky News Australia, the country’s leading multi-platform 24-hour news supplier, has 15 dedicated channels featuring the latest in news, politics, sport, entertainment, public affairs. With more than 1 million followers across social networks, Sky News provides breaking news to targeted audiences through separate social channels for news, business, and weather.
One of the most impressive social media use cases is their newly launched show Unpacked, which is a Facebook Watch exclusive. Sky News Australia embraced Facebook’s advice to “make longer videos that engage people and inspire them to watch to the end” by crafting a recurring news show with a host that was created with a mobile and social audience in mind.
Check out one of their latest episodes below:
What makes these social videos so unique?
- Custom Graphics – animated features clearly built for mobile and social audiences instead of TV, allowing their audience to identify the brand easily while grabbing their attention and keeping them hooked throughout the video.
- Elaborated Storytelling– A perfect combination of interviews, social media feeds, and pre-licensed visual assets that allow Sky News Australia to authentically connect with the people on the other end of the screen.
- Engagement- The video creators close with a custom call-to-action that prompts comments, shares, and likes, resulting in an open discussion with their target audience.
Informative social video formats like “Unpacked” are great for social audiences, allowing. Sky News Australia to expand its reach to viewers on non-traditional channels.
Sky News Australia has found a new, innovative and engaging way to connect with their followers and we’re proud they’ve chosen Wochit to help drive these efforts!