Publishers find the Humor and the Humanity in the Winter Olympics

The 2018 Winter Olympics are in full swing in Pyeongchang, and the whole world is watching. With such a massive, visual, global event happening, it’s no surprise to see publishers covering the games with video. As with every Olympics games, certain athletes capture the hearts and minds of the public. These five outstanding videos tell the stories of some of those athletes through their social media posts!

Pulse Ghana: Man on a mission!

This flashy video from Pulse tells the story of the only athlete representing Ghana at the Winter Olympics. The creators put succinct overlay to use over eye-catching assets. Video clips from Akwasi’s Instagram offer viewers an inside look at his training. And a celebratory tweet from the games closes the piece with a heartwarming feeling.

Health: 7 times Chloe Kim won our hearts

Health builds this piece around the food-related social posts of gold medalist Chloe Kim. This makes for a playful, funny piece that viewers can relate to. It also offers something unique to viewers in the waves of Olympic coverage – a little personal insight into the personality (and eating habits) of a gold medalist.

HelloGiggles: Most relatable Winter Olympics moment ever

HelloGiggles also finds some humor and embraces a positive vibe. With a look at skater Adam Rippon’s social media exchanges with actress Reese Witherspoon, the creators highlight a cute, funny story. And one that combines social interest in celebrity with the ongoing conversation surrounding the Olympics.

Democrat and Chronicle: Pittsford native Morgan Schild qualified for the Olympics

Rochester’s Democrat and Chronicle, part of the USA Today network, gives us a taste of Olympic perseverance in this piece. The creators celebrate local Morgan Schild’s qualification for the Olympics, despite having spent much of the last three years recovering from an injury. This short clip uses high-quality assets to tell its inspiring tale – one of special interest to the publisher’s local audience.

Eurosport: Britain’s Amazing Skeleton Record

This well-crafted piece tracks the Britain’s great Olympic record in Skeleton, right up to this year’s hopeful. While taking a wider look than the other videos, it still zeros in on some Britain’s great athletes of the sport. Great assets and outstanding overlay throughout make this video pop!

All these videos bring the global story of the Olympics down to a personal level and inspire positive emotions in viewers. Finding a positive, unique take on a big story is a great way to stand out on social and drive engagement. We can’t wait to see all the other creative, Wochit-made videos to come from this year’s Olympics!

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