How Publishers are Covering the iPhone X with Social Video

How Publishers are Covering the iPhone X with Social Video

When the new iPhone X was announced last week, the world was watching. Publishers from news to tech to lifestyle were on-hand or tuned in, so they could be ready to relay the details to their eager audiences. Naturally, a ton of social video content was created following the event. But while the same story was being told many times over, each publisher and creator told that story in their own unique ways.

Let’s check out some examples of Wochit-made videos covering the new iPhone and see the myriad ways a story can be covered:

CBS News

The creators here got out in front of the story, building up anticipation and interest ahead of the official launch event. When you know big news is coming, establishing a voice in the conversation helps maximize your presence as details unfold.


Stern runs through the most important innovations of the new iPhone in 100 seconds. That title and promise plays to user interest in knowing what they’re getting – in this case, a sharp, fast-paced look at Apple’s new flagship.

Reader’s Digest

Similar to CBS, the crew at Reader’s Digest saw the value of getting in on the story before the official launch. But instead of looking ahead at what the iPhone X might feature, they offered up a great retrospective on the history of the iPhone.


The price of the iPhone X has been much discussed, and CNBC leverages that conversation with this well-crafted piece. With all the coverage of iPhone, finding a unique angle makes this clip stand out from the crowd.

E! News

This playful video is perfectly tailored for E!’s social audience. Humor is used throughout alongside imagery of celebrity icons and their phones. And the listicle format is always a winner on social.


En genomgång av iPhone-nyheterna Apple släppte under tisdagen. Vad tycker du om den nya supermodellen?

A post shared by Aftonbladet (@aftonbladet) on

This straightforward Instagram video runs through all the major features of the phone in less than a minute. The quick pace and nice video footage makes the clip a standout in Instagram’s infinite scroll.

On top of all the social coverage, countless outlets have stories about the next iPhone on their own sites, like Chip, The Chicago Tribune, and HelloGiggles.

When a big story comes out, everyone wants to and will cover it. But there are always a wide variety of angles and approaches to take, even about the same event. Finding a more unique approach can help videos and coverage stand out amongst the deluge. Hopefully you find some inspiration in these great videos!



Sorry, this link is no longer active. Please contact our sales team to create a temporary account.

Choose a Studio Name

Studio Name represents your wochit “profile name”. This is how the community will recognize you!

Studio name Required

By submitting this form and creating a Studio Name, I agree to Wochit Terms & Conditions and Privacy Policy.

Password Reset

Enter your email address and we'll send you a secure link to reset your password.

Valid Email Required
Back to Login

Email Sent

Thank You

If your email has a wochit account you'll be receiving instructions on how to reset your password in just a moment.

Back to Login

Registration Successful

Thank you! We’ve just sent a confirmation message.

Please check your email to continue registration.

Did you mean to use a different email?

Verify Your Email

Video greatness is just seconds away. Please confirm your email address and you will be all set up.  

Don’t have the email? No problem – just click below and we’ll send another.

Valid Email Required

Email Sent

Thank you! We’ve just sent a confirmation message.

Please check your email to continue registration.

Update Email

Entered the wrong email by mistake? Update it below and we’ll mail you a new confirmation.

Valid Email Required

Log In to Continue

Valid Email Required
Valid Password Required

Video creation isn’t available through mobile

See you on the big screen