Our comprehensive analysis of Facebook videos in 2017 is here! This trend report is based on an analysis of over 33,000 videos, created by almost 300 publishers, that appeared on 500-plus Facebook pages between December 2016 and December 2017. We’ve identified the key trends that brands, media companies need to know and how to best... Read more »
Editors and newsroom managers the world over are looking a new challenge squarely in the face: video. Whether you’re being tasked with increasing video production for your organization or getting the video initiative off the ground, you’re likely asking how you can meet your goals without breaking the bank. We have some key advice on... Read more »
Video is not just an imperative, it is the future, and the time to invest is now. Our new report on the State & Future of Social Video draws from a recent, industry-wide survey and findings from throughout the year. Companies of every size, from all around the globe are joining the pivot-to-video movement to... Read more »
Growing your video production efforts can feel like a big task, whether you’re starting from scratch or scaling existing efforts. But our new guide has all the insight and advice you’ll need to find success. From team building and editorial strategy to collaboration and distribution, you’ll be prepared to hit and exceed your goals.
Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet... Read more »
2017 has been a banner year for social video. Publishers and media companies of every stripe have been crafting more amazing video content than ever. publishers have been producing incredible social videos and finding ever-greater success. With so many excellent videos with over 1 million views being made with Wochit, it was a challenge to... Read more »
Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies... Read more »
We all understand the power of video in today’s world. On social media, on publishers’ sites, everywhere we turn online – video dominates. Its influence on social, especially, can’t be overstated. Video generates 1200% more shares than text and images combined! That’s incredible power.
With all the focus on video as the key to social and online strategy, one question often lingers for publishers and media companies: where’s the money? Thankfully, there are a variety of ways to pursue monetization on the backs of your video efforts, both on social and elsewhere. Let’s take a look at the basics... Read more »
2019 is proving to be a massive growth year for Instagram. The platform now has 1 billion monthly users (up from 800 million in January 2017) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers... Read more »
Editors at publishers of every size are facing a big question: how to consistently increase video inventory? Audiences want video content. They want it on social and they want it alongside written content on websites. It’s what builds and retains a following in this video-centric age. But the business guys come to editors asking for... Read more »