Overcoming Sports Brands Insecurities Around Video Creation

By now, it’s obvious that video isn’t just the wave of the future; it’s currently the most important form of content consumption for Millenials and Gen Z. That’s why the sports industry is facing new challenges when it comes to finding new ways to connect with their fans, especially on social media.

Every year, mobile video consumption rises by 100%, and already 78% of people watch online videos every week and 55% view videos every day (HubSpot). If you’re not using videos in your team’s content strategy by now, you’re missing a significant opportunity to reach your audience.

So, why is it that so many sports brands still hesitate to create videos?

Common Concerns About Creating Videos

The problem is that for many sports brand marketers, creating videos feels out of reach. It’s not a lack of desire for video, but misconceptions and insecurities that hold sport industry organizations back.

The most common concerns these organizations have when it comes to creating videos, according to Wyzowl, are:

  • Not having enough time: 23% of marketers said that they lack the time to make videos from scratch.
  • Not having enough budget: 12% of marketers feel it is too expensive to produce a video, hire an editor, buy software, etc.
  • Not knowing how to monetize videos: 14% of marketers are unclear on the ROI of video.
  • Not knowing where to start: 21% of marketers don’t know where to start when it comes to creating videos.

Other concerns brands may have about video production include:

  • Not having enough manpower to make videos.
  • Not having access to media for the videos.
  • Not knowing how to share videos with their audience across multiple platforms, channels, and/or languages.

But while these are all valid concerns when it comes to video production, they don’t have to be. Most, if not all of those objections, can be overcome by using a video storytelling platform

If you don’t believe us, check these amazing video created by Eurosport:


Benefits of Using a Video Storytelling Platform

With the right tool in place, video creation can be cost-effective and easier than ever. A video storytelling platform can help you leverage your content and brand to create in-house videos that look as professional and entertaining as if they were created by an outside resource costing thousands of dollars. 

So, what exactly do you get out of a video platform that makes it so valuable? It depends on the software, but the best ones should all include a few key features.

  • Affordability

At first, it can seem like purchasing a video production platform is an expensive and unnecessary cost. After all, you probably already have other marketing software that you use for automated content posting, reporting, and more. Why do you need to pay for another platform?

Brands can scale up video production by using a platform without changing anything else about their teams. The truth of the matter is that getting a video creation platform is cheaper than hiring a videographer or more staff. The right platform is an all-in-one solution that means you don’t need anything else to start creating new videos—no professional video crew, no new employees, no editor, etc. 

  • Use Your Current Staff

As we said above, with a video creation platform, you don’t need to hire anyone special to create videos. The software should be easy-to-use for anyone, even marketers that have never created a video before. It should offer simple step-by-step instructions and intuitive programming, so after just a few minutes of work, your current staff can start creating quality videos.

  • Access to Media and Music

With a video creation platform, you don’t need a dedicated videographer on your team. You also don’t need to pay for rights to any media. Usually, purchasing even just one image or video from sites like Getty can be pretty expensive. These platforms have extensive footage libraries available and provide free access to all their assets so you can use them as needed to create entertaining content to match any story.

  • Storyboards

Storyboards make it faster than ever to create videos. They take away the guesswork and instead give you a plug-and-play environment for creating videos quickly and smoothly. And the more drafts and storyboards your video platform offers, the wider variety of videos you can create.

Plus, with platforms like Wochit you have the Wochit Go App, which helps you make videos on the fly. So, even if you’re at a game or away from the office, you can still quickly and easily create videos and share them with your audience without delay.

  • Easy Integration

Let’s say you’ve created a great video. What next? It can be time-consuming and frustrating to share the video online across all your channels and with all your team members. Videos are large files and sharing/uploading can be exasperating. 

However, the right platform should integrate with your social media channels for easy sharing online and with team members. This way, you can quickly and simply share and post your video everywhere it needs to be, and in the appropriate format for each channel. For example, you can make a vertical video to attract a mobile-first audience, and then quickly change the format to square for your social media audience.

  • Video Cloning 

Beyond integration with social media and your other marketing software, a video production platform is also designed to help you make quick adjustments to your videos or create new ones without starting from scratch. For example, videos can be cloned with the click of a button and then translated to other languages while maintaining brand consistency. In this way, you can reach a wider potential audience without adding more work for your team.

  • Video Strategists 

Last but not least, keep in mind that an “automated video platform” is not enough to make your visual content shine. Choose a platform that also offers the help of experienced video strategists available for you to consult and help you through the challenges of building a successful video operation.

We know that video creation can be an intimidating process, but we believe that it doesn’t have to be. You can create high-quality videos for far less than you think with the right video storytelling platform and with the help of our video strategists. The right video platform can help you connect with your teams fans in ways you haven’t thought of before.

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