Social media stories and videos, in particular, have become some of the most powerful marketing tools. According to Tech Crunch, stories could become the dominant form of communication this year, and there’s evidence to back it up.
There are 3 billion people using social media, and those users love stories. Facebook Stories are growing 15x faster than news feed sharing, and 500 million people around the world use Instagram Stories daily.
It’s all because people enjoy consuming video content. It’s interesting, better at conveying emotion, and far more personal. Video connects brands and users far more intimately, and it’s easy for viewers to get the main message with minimal effort.
The data doesn’t lie; social media stories and videos are here to stay. Block Party estimates there will be 1 billion social accounts using stories by the end of the year. So what can your company do to take advantage of this popular outlet?
Simplifying Social Media Stories
At Wochit, we’re constantly innovating and streamlining our clients’ workflows, striving to better serve them, and working to improve our user experience. As part of that, we make it a point to create and provide new tools for better digital engagement. To this end, we have launched a new cloud-based video gallery product, Wochit Go.
The app allows Wochit users to take advantage of social media stories and videos through a process that’s easier than ever. You simply watch and download your brand’s video on your phone. Then, you instantly and natively share it across social media and story channels.
After all, when it comes to social media, the speed with which you get your information out to your audience is key. Now, with Wochit Go, you’re as quick as your fingers can move.
Driving Video Innovation
If you’re following the latest marketing trend, you’re probably increasingly using videos across your social media channels. According to Wyzowl’s State of Video Marketing 2019 report, 87% of those surveyed expressed the desire to see more video from brands in 2019.
These on-brand stories are great at improving audience engagement and brand awareness of social media. Just look at the stats:
- 88% of 18 to 29 year-olds and 78% of 30 to 49 year-olds are using social media.
- 75% of Facebook users and 60% of Instagram and Snapchat users visit the site on a daily basis.
The power of social media now and for the future is clear, and video storytelling is a key part of that.
And, if you’ve been paying attention to other brands and publishers, you’ve probably jumped on the portrait video bandwagon to convey your message. After all, since most social media is consumed on mobile (79%), portrait video is a better way to engage with your audience and grab their attention.
Just take a look at Instagram stories (like this example from the World Food Programme). They are already wildly popular and growing like crazy, but native social video content doesn’t stop there. Facebook stories are now gaining traction as well. In fact, Facebook CEO Mark Zuckerberg’s vision is for stories to become the main feature of the website as opposed to the Facebook news feed.
But that presents some problems.
The Challenge of Social Videos
While videos and stories are great ways to stay up-to-date on your channel, communicate with your audience, and get your message out, they can be frustrating to share on social media.
Not only do brands need to be able to produce quality video content in order to tell their brand story, but they also need to be able to do it quickly. They need the ability to produce powerful video stories, in many different formats tailored to each social media platform, at record speed.
Traditionally, sharing high-quality videos to social media was a cumbersome and complicated process. It required starting with your desktop to create and edit the video, then downloading and emailing it to yourself—or the use of a service like Dropbox—and then, finally, opening it on your mobile device to share it.
It’s a multi-step process where things often go wrong and the resolution decreases during the transfer process. But since stories can only be published/shared on mobile, there was no other option until now.
Wochit is the first video creation platform that allows instant sharing of native video stories on all social media channels. Wochit users can use Wochit Go to download completed, high-quality videos directly to their phones. From there, share your on-brand stories across Instagram, Facebook, Snapchat, and more.
It’s an overall better user experience when fast social engagement is needed.
There can be no doubt that the stories format is going to continue to grow in popularity.
The Instagram stories completion rate rose from 64% in 2017 to 69% in 2018, and will likely continue to rise. Experts also envision IGTV, launched in June 2018, becoming “the next YouTube” in 2019.
Facebook stories were introduced in March 2017 and currently reach 150 million Facebook users, 10% of all users. And Facebook is continuing to invest in and develop this feature, adding integrations with apps. So this number is expected to rise significantly in the coming months and years.
There’s no other product on the market like Wochit Go that allows users easy and immediate access to their completed desktop-created video content.
Now, you can bring your videos directly to your phone so you can do anything with it that you want without having to go through email, Google Drive, Dropbox, etc. Just grab your video and share it with your audience to meet their growing demand for brand story content.