Our New Report Shows What Makes a Viral Video

Our New Report Shows What Makes a Viral Video

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Today, we’re releasing a report detailing the common characteristics of the most successful social videos created with Wochit. Our findings are based on a close analysis of over 100 videos made by leading brands in Q1 2017 that achieved virality (over 1 million views) on Facebook. The findings are intended to help publishers,  media companies, and creators maximize the impact of their video creation efforts. This is especially important as social video’s power as a driver of digital revenue continues to grow.

Wochit assessed the videos, all #WochitWins, across 25 parameters, finding that factors contributing to virality include:

“Social video is now an imperative for a publishing industry still struggling to find a viable digital business model. It’s no longer enough to just have video, it has to be the right video on the right channel at the right time. The faster a publisher finds a winning strategy, the greater opportunity to reap the benefits,” said co-founder and CEO Dror Ginzberg. “We conduct and share research like this to shorten the learning curve, and ultimately enable our customers to get the most from their social video strategies as quickly as possible.”

A survey earlier this year showed that 75% of publishers are optimistic about their ability to monetize social video, with over half (56%) focusing on Facebook toward that end. Additionally, most (76%) plan on increasing their video production this year in an effort to drive revenue.

The insights in our new report can help publishers make progress on those goals. While virality can’t be predicted, following the best practices we’ve found positions your videos for maximum success.

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