How to Match Your Brand’s Visual Identity With Your Video Strategy

Video Brand Identity

How would you define your brand’s visual identity? Is it your logo? Your brand’s colors, or font? Is it the way you present the text on screen, or the transitions in between shots? Most likely, it’s the combination of all these, coupled with the way you tell your story in your own voice, that makes your brand unique. 

Keeping in mind the fact that video is one of the most engaging ways to consume content nowadays, many brands fail to maintain their brand identity consistent with their video strategy. After all, why would someone buy something from you if they can’t recognize who you are? 

Customizing your videos to integrate them with your brand’s guidelines doesn’t mean just throwing big block paragraphs on top of your video. There’s a lot to bear in mind, but there are a few simple tips you can follow:

1. Text Overlays

Text-overlay is one of the most important components of social video. With users watching videos on many different devices while on the go, they may be listening or checking out your content with the sound off. If your video can’t work without sound, it’s going to have a tough time on social. That’s where text-overlay comes in.

Here are some examples of customizable text overlays:

  • Listicles
  • Quotes
  • Multi lines

2. Transitions

A transition is what the video editor shows between two shots or clips. The joining of those clips is the transition from one to the other. Transitions can be an instant scene or image change, a fade, fade to black, dissolve, pan from one person to another, or any digital effect. Adding a branded touch to the transitions can distinguish your videos in an incredibly effective way.


3. Animated Opener, Animated end Card, Animated Logo Bugs & Frames

Animated openers, also known as intros, are the openings of a video while animated end cards (or outros) are the closing part.

A logo bug is a graphical element that usually displays in or around a given corner of the viewable area of a video. According to Videomaker, A bug’s main objective is to brand your video with an identity.

With these animated features, grab your viewer’s attention and keep them hooked throughout the video. Don’t forget to end with a call to action to increase engagement and drive traffic to your desired destination.


4. Video Infographics

The internet loves a good infographic, so why not utilize them in your videos? Their visual nature is perfect for the medium, and – as ever – they’re a useful way to display data in an easy-to-understand way.
Use video infographics to turn data into animation in seconds. Elections, Sports, business data – and much more!

Remember to Be Unique

Your video strategy should be unique, and a reflection of your brand — both in relation to the subject matters you cover, how you chose to convey your message, and how you want this to look stylistically. Remember that your brand is competing with countless competitors to grab your target audience’s attention, and the best way to do so is by allowing them to recognize your brand just by taking a quick look.

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