We’ve all seen an amazing movie trailer and thought, “Wow, I can’t wait to see that movie!” We’ve all watched one of Apple’s preview events and seen a short product video and thought, “I need that product. It looks incredible.” That’s the power of the sizzle reel.
A sizzle real is a promotional video, much like a movie or product trailer, but it’s specifically created to promote your event or company. Think of it like a powerful but short video pitch that incorporates music, graphics, and other effects to generate excitement.
The idea behind a sizzle reel is to build anticipation and to get across your message succinctly. And they work. Viewers retain 95% of a message when they watch it in a video, which is why a landing page video can also increase conversions by 80% or more.
Your sizzle reel should have a goal in mind from the very beginning: to encourage brand recognition, build credibility, generate registrations, etc. From there, you should think of the video as a communication tool designed to convey your goal in a fast-paced and information-packed piece of content. It’s an overview without getting into too many details.
Sizzle reels can be used for conferences, trade shows, happy hours, workshops, and any other event you can think of. You can even create a 30-second sizzle reel to promote an office party. There’s truly no limit to how and when you can tap into the power of video to maximize your event exposure.
The key is to create a sizzle reel that turns heads, generates interest, and keeps your audience watching. But how do you do this?
How to Create a Sizzle Reel
In order for your sizzle reel to make the most impact, you need to focus on creating a professional and high-quality promotional event video. That requires at least five elements.
1. High-Quality Assets
A thumbnail png image grabbed from your website isn’t going to cut it. Neither will a poor quality screenshot of a tweet. If you’re hesitant about it before you put it into your video, then it doesn’t belong.
You need high-quality images, video clips, and social media images that look great in HD. You can use free or paid image banks to find your visuals or opt for a video creation platform that offers access to a library of high-quality content.
2. Under 3 Minutes
No one wants to watch a 10-minute movie trailer and the same goes for your sizzle reel. The ideal length is under three minutes. This isn’t a mini-documentary or an in-depth explainer video. The goal of a sizzle reel is to pique curiosity and create anticipation, which means short and exciting.
3. Great Music
Just as critical as your visual content is your audio content. The right music can make or break your sizzle reel. When choosing an audio track, go for upbeat or dramatic music to get people pumped to attend your event.
4. Solid Footage
A sizzle reel can’t and shouldn’t only include images and animation. It needs actual footage from past events, speaking engagements, or interviews to entice your audience, just as a movie trailer has actual movie clips. Your goal should be to show people what it’s like to attend your event. You need to make your viewers want to come with great footage.
5. Call to Action
Finally, you want to end your sizzle reel with a call to action that provides your audience with the next step. Provide the date of your event and then ask them to register, visit your website, or sign up for your mailing list.
How to Make Your Sizzle Reel Work for You
Once you have your sizzle reel, how do you make it work for you? It’s all about getting it out to your audience.
- Share it on social media where YouTube users share 400 hours of new video a minute and social video generates 12 times more shares than text and images combined.
- Share on your website/blog where your video will attract 3x as many inbound links and users will spend 88% more time on your website.
- Send via email to relevant mailing lists where a video can increase your email click-through rate by 300%.
Now, you just need to get started creating your first sizzle reel. You don’t need to hire an expensive production company to make your sizzle reel. There are tools available that can help you produce high-quality videos in-house and within your budget.
Look for a video creation platform that is easy to use and that offers a built-in library of licensed assets (music and visuals). You can also upload your own high-quality assets to build the exact sizzle reel you want.