We’ve analyzed more than 4000 Wochit-made videos from over 100 publishers that were posted on Facebook over a 3 month period. The results reveal critical insights into virality, shareability, and the very nature of social video. We’ve crafted an infographic to give you easy access to theses crucial understandings. Check it out below!
With all the focus on video as the key to social and online strategy, one question often lingers for publishers and media companies: where’s the money? Thankfully, there are a variety of ways to pursue monetization on the backs of your video efforts, both on social and elsewhere. Let’s take a look at the basics of four proven ways to craft a revenue source from all those hours of video.
Facebook offers simple, clickable CTAs on natively uploaded videos (we wrote about it here). However, they now come at a price (literally). To add a Facebook CTA to your post, you now have to boost it, a minimum cost of $3. If boosting posts is part of your social video strategy, make sure you keep using click-through CTAs in your videos. But, the question has to be asked – how can publishers still drive viewers back to their website without boosting every single Facebook video they upload? We have some suggestions.
Branded video – essentially, sponsored content – was finally embraced by Facebook last year. The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve a path to monetization through partnerships with brands and marketers.
When disaster strikes, the world watches, and they watch online. Be it about the forces of nature or acts of man, disaster and crisis reporting play an important if fraught place in the news cycle. It comes as no surprise that as more and more people go online for the news that online video covering such events is a crucial source of information. In fact, in times of crisis, people flock to video.
Video is widely understood to now be the core content on social media. Even so, some publishers and their leaders remain reluctant to fully commit to social video. Whether that speaks to you directly or your social teams already have your support in exploring video opportunities, 2017 is shaping up to be the year to pull out all the stops.Read More
Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More
Video has become the foundation for social media, but it’s presence and importance stretches far beyond social networks. Video helps bring people to publishers’ websites and can keep them coming back, which is crucial for keeping ad revenue flowing. To get the most from video outside of social, it needs to be central to your SEO efforts. Read More
We all understand the power of video in today’s world. On social media, on publishers’ sites, everywhere we turn online – video dominates. Its influence on social, especially, can’t be overstated. Video generates 1200% more shares than text and images combined! That’s incredible power.Read More
We all know that calls-to-action (CTAs) are an important part of social video. What do you want your viewers to do next? Share your video? Follow your page? Go to your website? A CTA is a great way to prompt your audience’s next step.
While CTAs are good for all kinds of actions, as noted, they are especially critical for publishers who want to drive traffic back to their own websites. A CTA designed with this goal is, naturally, much more effective if your viewer can simply click on the prompt. There was a time when clickable CTAs were not available on Facebook, but those times have changed.Read More