The times have changed and keep on changing for the publishing industry and media companies. The economics of the industry are drastically different than they were a generation ago. Online publishing and social media demand more content output than ever. But even so, staffing and editorial shifts continue to rock the industry. How can you increase your value as a creator, writer, or editor in the new media landscape? One thing that can help you stand out is video expertise.
Audiences are devouring social video every day all across social media. But just because people seem to love video doesn’t mean they love every video. We’ve shared our tips about how to make videos stand out to impress and engage audiences. Now let’s talk about some common pitfalls of social video that will turn viewers off and work against you.
2017 is proving to be a massive growth year for Instagram. The platform now has 800 million monthly users (up from 600 million in January) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers are finding video success on the platform, and what you can learn from their approaches.
When the new iPhone X was announced last week, the world was watching. Publishers from news to tech to lifestyle were on-hand or tuned in, so they could be ready to relay the details to their eager audiences. Naturally, a ton of social video content was created following the event. But while the same story was being told many times over, each publisher and creator told that story in their own unique ways.
Reader’s Digest is one of the most recognizable lifestyle content publishers, and they’re still educating their audience on health, science, travel, and food after 100 years. The challenge facing this established brand today is bringing their content to a digital audience on social media in a consumable, shareable format. We recently spoke to two folks who are heading up Reader’s Digest’s expansion of social video – Associate Video Producer Adeline Kofronova, and Jeremy Greenfield, Senior Editor, New Product Development. Read on to learn how they bring relatable lifestyle video content to their audience.
We’re more than halfway through the year and there’s been no shortage of incredible social videos. As more and more publishers around the world are creating videos with Wochit, we can hardly keep up with all the great work being done in every corner of the globe. We looked back over the last six months and selected 5 of the best videos made with Wochit so far in 2017. Check out these great videos below:
Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies companies plan to leverage in the future.
Every social network is pushing video. Every publisher and media company is creating video. And everyone is trying to find ways to make a return on their investment. But, despite all the emphasis on video across varied social platforms, the best place for publishers to make money is still the original king of video: YouTube.
In analyzing the data from videos created with Wochit, it’s clear that publishers and media companies are eager to integrate social content into their coverage. In fact, 30% of all videos made with Wochit in March used content from Facebook, Instagram, or Twitter. Social is no longer just a mechanism through which stories are shared – social has truly become a part of many stories.
We’ve analyzed more than 4000 Wochit-made videos from over 100 publishers that were posted on Facebook over a 3 month period. The results reveal critical insights into virality, shareability, and the very nature of social video. We’ve crafted an infographic to give you easy access to theses crucial understandings. Check it out below!