Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies companies plan to leverage in the future.
Every social network is pushing video. Every publisher and media company is creating video. And everyone is trying to find ways to make a return on their investment. But, despite all the emphasis on video across varied social platforms, the best place for publishers to make money is still the original king of video: YouTube.
In analyzing the data from videos created with Wochit, it’s clear that publishers and media companies are eager to integrate social content into their coverage. In fact, 30% of all videos made with Wochit in March used content from Facebook, Instagram, or Twitter. Social is no longer just a mechanism through which stories are shared – social has truly become a part of many stories.
We’ve analyzed more than 4000 Wochit-made videos from over 100 publishers that were posted on Facebook over a 3 month period. The results reveal critical insights into virality, shareability, and the very nature of social video. We’ve crafted an infographic to give you easy access to theses crucial understandings. Check it out below!
With all the focus on video as the key to social and online strategy, one question often lingers for publishers and media companies: where’s the money? Thankfully, there are a variety of ways to pursue monetization on the backs of your video efforts, both on social and elsewhere. Let’s take a look at the basics of four proven ways to craft a revenue source from all those hours of video.
Facebook offers simple, clickable CTAs on natively uploaded videos (we wrote about it here). However, they now come at a price (literally). To add a Facebook CTA to your post, you now have to boost it, a minimum cost of $3. If boosting posts is part of your social video strategy, make sure you keep using click-through CTAs in your videos. But, the question has to be asked – how can publishers still drive viewers back to their website without boosting every single Facebook video they upload? We have some suggestions.
Branded video – essentially, sponsored content – was finally embraced by Facebook last year. The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve a path to monetization through partnerships with brands and marketers.
When disaster strikes, the world watches, and they watch online. Be it about the forces of nature or acts of man, disaster and crisis reporting play an important if fraught place in the news cycle. It comes as no surprise that as more and more people go online for the news that online video covering such events is a crucial source of information. In fact, in times of crisis, people flock to video.
Video is widely understood to now be the core content on social media. Even so, some publishers and their leaders remain reluctant to fully commit to social video. Whether that speaks to you directly or your social teams already have your support in exploring video opportunities, 2017 is shaping up to be the year to pull out all the stops.Read More
Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More