Text overlays are an integral part of social videos. As one of the primary methods through which to tell your story, text overlays are naturally also a perfect way to build and showcase your brand’s identity. Brand identity can be supported by many elements of a video—the tone, the look, the pace, the editorial voice, and yes, the way text overlays appear in your videos.Read More
When disaster strikes, the world watches, and they watch online. Be it about the forces of nature or acts of man, disaster and crisis reporting play an important if fraught place in the news cycle. It comes as no surprise that as more and more people go online for the news that online video covering such events is a crucial source of information. In fact, in times of crisis, people flock to video.
The most important decision you make in creating a video is the story. It’s more important to pick a subject or angle that will elicit an emotional reaction than to know how to make sophisticated technical edits. But there are still some stylistic choices to keep in mind that work better than others.
Let’s take a look at some common mistakes in video-making that you can easily avoid to ensure your video looks great.
Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up?
We have a few pointers to help you grow your video production without burdening your budget or burning out your teams.
Social feeds are extremely crowded. Photos, news, ads, videos, notifications – users are constantly inundated with content vying for their attention. Even after someone taps “play” on your social video, your content has to keep their attention, and the first three seconds are the most critical. Let’s look at some key elements you and your creative teams can use to make those first few crucial seconds capture and hold attention.Read More
Much has been said about vertical video in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more vertical content in their output.
A horizontal aspect ratio was once the gold standard for social and online video. But now, non-traditional aspect ratios like vertical video and square are taking over social media. Our new Social Video Emerging Formats Guide, can help guide you through the new trends.Read More
Text has become a regular component of online video. But why are publishers using text in a video? There are several reasons. In a short video text can be bridge, or stitch ideas together so the viewer follows the the story arc from beginning to the end.Read More
Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor of all those smash hits, we’re taking a look back at 5 of our favorite Wochit Wins from 2016.Read More
Publishers and media companies know that the best way to tell a story is through video. Online audiences want video, and it is the most effective medium for invoking emotional response and sharing information. Editors are regularly directing their teams to produce online videos alongside their written content, or in response to popular stories.
That’s a good practice to follow, as more video inventory and a stronger video presence are only benefits to an organization. But we want to challenge editors with a slightly different way of thinking. Don’t simply direct your reporters and staff to add video to their stories. Instead, realize video is the story.Read More