Audio is not the most social-friendly content. Audio content requires time and attention that social audiences don’t often give on social. Social networks are built to favor visual content, especially video. This doesn’t mean social is a no-go for radio broadcasters and podcast networks, though. Social video can serve audio-centric publishers by growing audiences and creatively transforming what starts as audio content into a video form (such as interview clips and live performances).
Ringier Africa Digital Publishing (RADP) has three video teams in three countries, all using Wochit to produce content for their brands Pulse Nigeria, Pulse Ghana, Pulse Live Kenya, and Business insider Sub Saharan Africa. Ringier’s Team Leader of video, Noel Hutchinson, recently held a competition between creators with the goal of finding an innovative, new format that could be replicated in videos moving forward. It all kicked off with a special training session by Wochit.Read More
A&E’s Lifetime TV has a robust social video strategy that goes far beyond their broadcast content. Coverage of movies, celebrities, lifestyle content, and even recipes fills out their social feeds and engage their audience. Earlier this week, they shared this look back at the career of world-renown actress Kate Winslet, starting with the blockbuster Titanic.Read More
When people hear “social video,” their first thoughts are likely to be of cute animals or breaking news, not business content. But social video is a space being embraced by business publishers with great success. Business Insider, for example, pulls in over 2.8 billion views per month. There’s an eager audience for business-centric video, and we have a few great examples of how Wochit users are tapping into that interest.Read More
Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet it.
Not unlike a writer facing a blank page, a video creator facing a blank timeline can feel at a loss. What story to tell? What angle to take? Where to begin? For creators and their assigning editors, these questions can sometimes feel like a roadblock. But there are some simple questions that can help generate ideas for your video content, so you don’t ever have to feel stuck again.
When the media company that I worked for asked me to use Wochit to edit daily videos, I was very skeptical. By saying yes to this platform was I giving in to eventually being replaced by a super savvy chatbot that could shoot, voice and edit video packages quicker than I could write a headline? The answer, thankfully, was no. In fact, Wochit made my work as a video creator much, much smoother.
Reader’s Digest is one of the most recognizable lifestyle content publishers, and they’re still educating their audience on health, science, travel, and food after 100 years. The challenge facing this established brand today is bringing their content to a digital audience on social media in a consumable, shareable format. We recently spoke to two folks who are heading up Reader’s Digest’s expansion of social video – Associate Video Producer Adeline Kofronova, and Jeremy Greenfield, Senior Editor, New Product Development. Read on to learn how they bring relatable lifestyle video content to their audience.
Framtiden is a Norwegian NGO focused on environmental issues, and they recently began using Wochit for video creation! They are using video in their strategy to build a social following, spread their message, and share relevant information with their target audiences. While much of the talk around social video focuses on its use for publishers and media companies, social engagement is an important tool for many different kinds of entities, including nonprofits and NGOs. Framtiden is already making some great videos with Wochit!Read More
Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration. And for a deep dive into square, check out The Wochit Guide to Square Video.