Category: Video Creation

3 Smart Ways to Organise Your Video Operation

Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet it.

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How to Never Run Out of Ideas For Your Next Social Video

Not unlike a writer facing a blank page, a video creator facing a blank timeline can feel at a loss. What story to tell? What angle to take? Where to begin? For creators and their assigning editors, these questions can sometimes feel like a roadblock. But there are some simple questions that can help generate ideas for your video content, so you don’t ever have to feel stuck again.

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What I Learned By Dropping Final Cut Pro for Wochit

Why I stopped creating short-form videos with Final Cut Pro

When the media company that I worked for asked me to use Wochit to edit daily videos, I was very skeptical. By saying yes to this platform was I giving in to eventually being replaced by a super savvy chatbot that could shoot, voice and edit video packages quicker than I could write a headline? The answer, thankfully, was no. In fact, Wochit made my work as a video creator much, much smoother.

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Reader’s Digest Gets Creative with Social Video

Reader’s Digest is one of the most recognizable lifestyle content publishers, and they’re still educating their audience on health, science, travel, and food after 100 years. The challenge facing this established brand today is bringing their content to a digital audience on social media in a consumable, shareable format. We recently spoke to two folks who are heading up Reader’s Digest’s expansion of social video – Associate Video Producer Adeline Kofronova, and Jeremy Greenfield, Senior Editor, New Product Development.  Read on to learn how they bring relatable lifestyle video content to their audience.

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Framtiden Knows Social Video Isn’t Just for Media Companies

Framtiden is a Norwegian NGO focused on environmental issues, and they recently began using Wochit for video creation! They are using video in their strategy to build a social following, spread their message, and share relevant information with their target audiences. While much of the talk around social video focuses on its use for publishers and media companies, social engagement is an important tool for many different kinds of entities, including nonprofits and NGOs. Framtiden is already making some great videos with Wochit!Read More

5 Square Videos To Inspire Social Creation

Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration. And for a deep dive into square, check out The Wochit Guide to Square Video.

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How To Increase – or Begin – Video Production Without a Big Budget

Editors and newsroom managers the world over are looking a new challenge squarely in the face: video. Whether you’re being tasked with increasing video production for your organization or getting the video initiative off the ground, you’re likely asking how you can meet your goals (and prerogatives) without breaking the bank. We have some key advice on taking your video efforts to the next level while keeping your expenses to a minimum.

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Four Phenomenal Panda Videos

Animals videos are a staple of social content. They’re almost always popular, scoring a lot of views and shares. It’s no great mystery why – people like to see animals being cute and funny, and to simply see animals you don’t see everyday. One animal that we’ve been hearing a lot about on social lately is the panda! Read More

Video Creation for Dummies

Video Creation for Dummies

Wochit’s platform is designed to make it simple and straightforward for anyone to craft excellent videos in a matter of minutes. That’s why so more than 450 publishers and media companies have partnered with us for their production needs. In our previous blog post Social Video for Dummies we outlined the basics of social videos. But we know that it can still be intimidating to get started with video creation. This simple guide will walk you through it!

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Our New Report Shows What Makes a Viral Video

Our New Report Shows What Makes a Viral Video

Today, we’re releasing a report detailing the common characteristics of the most successful social videos created with Wochit. Our findings are based on a close analysis of over 100 videos made by leading brands in Q1 2017 that achieved virality (over 1 million views) on Facebook. Read More

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