Wochit’s platform is designed to make it simple and straightforward for anyone to craft excellent videos in a matter of minutes. That’s why so more than 450 publishers and media companies have partnered with us for their production needs. In our previous blog post Social Video for Dummies we outlined the basics of social videos. But we know that it can still be intimidating to get started with video creation. This simple guide will walk you through it!
Publishers, media companies, and brands of all sizes and industries are pursuing aggressive social video strategies. But success isn’t as easy as just throwing every video at the wall to see what sticks. With a few key pieces of advice in hand, you and your creative team can take your efforts to the next level. Whether a seasoned veteran looking for a refresher or a newly tasked creator trying to get a feel for the field, we have some key tips for you!
The publishers and media companies using Wochit are an ever-expanding, worldwide group. While social video on Facebook is popular everywhere, it’s even more so in Latin America, leading to highly engaged viewers. There is no wonder that Latin America publishers implement strong social video strategy, that produces some outstanding videos. Here are a few examples:
We analyzed more than 4,000 videos shared by over 100 publishers during a three month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?
The way audiences are watching videos online is changing dramatically and at a remarkable pace. The evolution of social networks is driving much of this disruption as different platforms demand different aspect ratios, formats and time constraints from publishers. We want to highlight trends and techniques from across the digital video landscape to help creators stay ahead of the curve.
Social video is a dynamic beast. It can adapt, shift, and take any form a creator wants, but there are common tropes social videos take. From content to format, we see similar forms repeated consistently, and with good reason! Viewers want and favor certain formats. This doesn’t mean these are your only options, but you might call them standards of social video. Here are five common social video formats, and a great example of each.
It may seem like all social media-goers want to watch these days is puppies and babies, but news consumers on social media are still ravenous for premium, well-written content you print in the paper and host on your digital site. You’ve already done the great reporting, and your video audience still wants the same storytelling experience – just in a different, more digestible format.
With clients and partners all around the world creating videos, we want to highlight the talent and skill of creators everywhere. Today we’re taking a look at 4 striking videos from some of our German partners. Each shows off a creative prowess and social know-how that draws views and drives engagement. Check them out!
We’ve analyzed more than 4000 Wochit-made videos from over 100 publishers that were posted on Facebook over a 3 month period. The results reveal critical insights into virality, shareability, and the very nature of social video. We’ve crafted an infographic to give you easy access to theses crucial understandings. Check it out below!