Category: Social Video Trends

How To Increase – or Begin – Video Production Without a Big Budget

Editors and newsroom managers the world over are looking a new challenge squarely in the face: video. Whether you’re being tasked with increasing video production for your organization or getting the video initiative off the ground, you’re likely asking how you can meet your goals (and prerogatives) without breaking the bank. We have some key advice on taking your video efforts to the next level while keeping your expenses to a minimum.

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4 Critical Questions to Ask When Building a Video Team

Publishers, media companies and brands continue to invest more time and money into video creation. As the need for video continues to increase, many have started putting together in-house video teams, tasked with creating content for social and O&O websites. The editors chosen to lead these teams face the task of crafting a quality video team and the tools they need.

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The Wochit Q2 Social Index Report

We’ve analyzed over 5000 videos from more than 100 publishers that were shared to over 300 Facebook pages in Q2 of this year (between March and May of 2017). We’ve found that publishers are doubling down on video to drive engagement and revenue. Square has become the clear winner in the aspect-ratio battle. Videos over 90 seconds are growing in popularity and number. But that’s just the tip of the iceberg.Read More

Social Video for Dummies

Social Video for Dummies

Publishers, media companies, and brands of all sizes and industries are pursuing aggressive social video strategies. But success isn’t as easy as just throwing every video at the wall to see what sticks. With a few key pieces of advice in hand, you and your creative team can take your efforts to the next level. Whether a seasoned veteran looking for a refresher or a newly tasked creator trying to get a feel for the field, we have some key tips for you!

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Publishers Look to Monetize Social Video Through Increased Production

Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies companies plan to leverage in the future.

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