Category: Social Video Trends

3 Smart Ways to Organise Your Video Operation

Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet it.

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Publishers on Instagram: Not What You Thought

2017 is proving to be a massive growth year for Instagram.  The platform now has 800 million monthly users (up from 600 million in January) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers are finding video success on the platform, and what you can learn from their approaches.

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What I Learned By Dropping Final Cut Pro for Wochit

Why I stopped creating short-form videos with Final Cut Pro

When the media company that I worked for asked me to use Wochit to edit daily videos, I was very skeptical. By saying yes to this platform was I giving in to eventually being replaced by a super savvy chatbot that could shoot, voice and edit video packages quicker than I could write a headline? The answer, thankfully, was no. In fact, Wochit made my work as a video creator much, much smoother.

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5 Square Videos To Inspire Social Creation

Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration. And for a deep dive into square, check out The Wochit Guide to Square Video.

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How To Increase – or Begin – Video Production Without a Big Budget

Editors and newsroom managers the world over are looking a new challenge squarely in the face: video. Whether you’re being tasked with increasing video production for your organization or getting the video initiative off the ground, you’re likely asking how you can meet your goals (and prerogatives) without breaking the bank. We have some key advice on taking your video efforts to the next level while keeping your expenses to a minimum.

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Four Phenomenal Panda Videos

Animals videos are a staple of social content. They’re almost always popular, scoring a lot of views and shares. It’s no great mystery why – people like to see animals being cute and funny, and to simply see animals you don’t see everyday. One animal that we’ve been hearing a lot about on social lately is the panda! Read More

4 Critical Questions to Ask When Building a Video Team

Publishers, media companies and brands continue to invest more time and money into video creation. As the need for video continues to increase, many have started putting together in-house video teams, tasked with creating content for social and O&O websites. The editors chosen to lead these teams face the task of crafting a quality video team and the tools they need.

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The Wochit Q2 Social Index Report

We’ve analyzed over 5000 videos from more than 100 publishers that were shared to over 300 Facebook pages in Q2 of this year (between March and May of 2017). We’ve found that publishers are doubling down on video to drive engagement and revenue. Square has become the clear winner in the aspect-ratio battle. Videos over 90 seconds are growing in popularity and number. But that’s just the tip of the iceberg.Read More

Mix up your social video routine with meme-style videos

How can you drive massive social engagement in only a few seconds? The answer is in the memes. “Meme” style videos have taken over Facebook and Instagram in recent months. They are funny, heartwarming, and can be executed with only a few seconds of content! Let’s take a look at some Wochit-made examples and how they work:

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Our New Report Shows What Makes a Viral Video

Our New Report Shows What Makes a Viral Video

Today, we’re releasing a report detailing the common characteristics of the most successful social videos created with Wochit. Our findings are based on a close analysis of over 100 videos made by leading brands in Q1 2017 that achieved virality (over 1 million views) on Facebook. Read More

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