Editors and newsroom managers the world over are looking a new challenge squarely in the face: video. Whether you’re being tasked with increasing video production for your organization or getting the video initiative off the ground, you’re likely asking how you can meet your goals (and prerogatives) without breaking the bank. We have some key advice on taking your video efforts to the next level while keeping your expenses to a minimum.
Animals videos are a staple of social content. They’re almost always popular, scoring a lot of views and shares. It’s no great mystery why – people like to see animals being cute and funny, and to simply see animals you don’t see everyday. One animal that we’ve been hearing a lot about on social lately is the panda! Read More
Publishers, media companies and brands continue to invest more time and money into video creation. As the need for video continues to increase, many have started putting together in-house video teams, tasked with creating content for social and O&O websites. The editors chosen to lead these teams face the task of crafting a quality video team and the tools they need.
We’ve analyzed over 5000 videos from more than 100 publishers that were shared to over 300 Facebook pages in Q2 of this year (between March and May of 2017). We’ve found that publishers are doubling down on video to drive engagement and revenue. Square has become the clear winner in the aspect-ratio battle. Videos over 90 seconds are growing in popularity and number. But that’s just the tip of the iceberg.Read More
How can you drive massive social engagement in only a few seconds? The answer is in the memes. “Meme” style videos have taken over Facebook and Instagram in recent months. They are funny, heartwarming, and can be executed with only a few seconds of content! Let’s take a look at some Wochit-made examples and how they work:
Publishers, media companies, and brands of all sizes and industries are pursuing aggressive social video strategies. But success isn’t as easy as just throwing every video at the wall to see what sticks. With a few key pieces of advice in hand, you and your creative team can take your efforts to the next level. Whether a seasoned veteran looking for a refresher or a newly tasked creator trying to get a feel for the field, we have some key tips for you!
Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies companies plan to leverage in the future.
The publishers and media companies using Wochit are an ever-expanding, worldwide group. While social video on Facebook is popular everywhere, it’s even more so in Latin America, leading to highly engaged viewers. There is no wonder that Latin America publishers implement strong social video strategy, that produces some outstanding videos. Here are a few examples:
Every social network is pushing video. Every publisher and media company is creating video. And everyone is trying to find ways to make a return on their investment. But, despite all the emphasis on video across varied social platforms, the best place for publishers to make money is still the original king of video: YouTube.