The times have changed and keep on changing for the publishing industry and media companies. The economics of the industry are drastically different than they were a generation ago. Online publishing and social media demand more content output than ever. But even so, staffing and editorial shifts continue to rock the industry. How can you increase your value as a creator, writer, or editor in the new media landscape? One thing that can help you stand out is video expertise.
Audio is not the most social-friendly content. Audio content requires time and attention that social audiences don’t often give on social. Social networks are built to favor visual content, especially video. This doesn’t mean social is a no-go for radio broadcasters and podcast networks, though. Social video can serve audio-centric publishers by growing audiences and creatively transforming what starts as audio content into a video form (such as interview clips and live performances).
Audiences are devouring social video every day all across social media. But just because people seem to love video doesn’t mean they love every video. We’ve shared our tips about how to make videos stand out to impress and engage audiences. Now let’s talk about some common pitfalls of social video that will turn viewers off and work against you.
Our Q3 social index is here and overflowing with insight from our analysis of over 10,000 Facebook videos, created by more than 200 publishers. These videos were published on 300+ Facebook pages between June 2017 and August 2017. One of the most notable trends found is that increasing the number of videos shared yields disproportionate gains in views and engagement. On average, publishers that increased their video production saw their video views triple.
A common question from publishers and editors is how to make their social videos stand out from the crowd. How can you craft unique videos that don’t look like everything else in the feed? How can you craft videos that your audience will recognize? And for large publishers, how can you create a consistent look and feel across multiple properties, produced by different teams, often in different locations? Wochit has the answers (and tools) you’re looking for!
Growing your video production efforts can feel like a big task, whether you’re starting from scratch or scaling existing efforts. But our new guide has all the insight and advice you’ll need to find success. From team building and editorial strategy to collaboration and distribution, you’ll be prepared to hit and exceed your goals.
When people hear “social video,” their first thoughts are likely to be of cute animals or breaking news, not business content. But social video is a space being embraced by business publishers with great success. Business Insider, for example, pulls in over 2.8 billion views per month. There’s an eager audience for business-centric video, and we have a few great examples of how Wochit users are tapping into that interest.Read More
Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet it.
2017 is proving to be a massive growth year for Instagram. The platform now has 800 million monthly users (up from 600 million in January) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers are finding video success on the platform, and what you can learn from their approaches.
When the media company that I worked for asked me to use Wochit to edit daily videos, I was very skeptical. By saying yes to this platform was I giving in to eventually being replaced by a super savvy chatbot that could shoot, voice and edit video packages quicker than I could write a headline? The answer, thankfully, was no. In fact, Wochit made my work as a video creator much, much smoother.