Category: Social Video Trends

3 Ways Publishers Can Scale up Video Production

3 things publishers can do to scale up their video production

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up?
We have a few pointers to help you grow your video production without burdening your budget or burning out your teams.

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Instagram Stories roll out live video worldwide: what does it mean for publishers?

Over the last week, Instagram rolled out the live feature of Instagram Stories globally. Instagram’s increased focus on video over the last year mirrors that of its now-parent, Facebook. The addition of live video takes yet another page from the Facebook playbook and puts Instagram in play among the various live video features and services. So what do live Instagram Stories mean for publishers?

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4 Things media CEOs need to know about social video in 2017

4 things media CEOs need to know about social video in 2017

Video is widely understood to now be the core content on social media. Even so, some publishers and their leaders remain reluctant to fully commit to social video. Whether that speaks to you directly or your social teams already have your support in exploring video opportunities, 2017 is shaping up to be the year to pull out all the stops.Read More

Facebook introduces mid-roll video ads: How should it affect your videos?

Facebook introduces mid-roll video ads

Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More

The year of the #WochitWin: looking back at 5 of the best

Best #wochitwin social videos of 2016

Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor of all those smash hits, we’re taking a look back at 5 of our favorite Wochit Wins from 2016.Read More

The State of Social Video 2016

social videos social videos social videos examples

2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers. We’ve pulled together this recent research and findings from throughout 2016 to take a look at the biggest trends of this years….and consider what’s coming in 2017.Read More

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