Today, we’re releasing a report detailing the common characteristics of the most successful social videos created with Wochit. Our findings are based on a close analysis of over 100 videos made by leading brands in Q1 2017 that achieved virality (over 1 million views) on Facebook. Read More
Publishers, media companies, and brands of all sizes and industries are pursuing aggressive social video strategies. But success isn’t as easy as just throwing every video at the wall to see what sticks. With a few key pieces of advice in hand, you and your creative team can take your efforts to the next level. Whether a seasoned veteran looking for a refresher or a newly tasked creator trying to get a feel for the field, we have some key tips for you!
Our recent, industry-wide survey about video monetization revealed that 75% of social video publishers are optimistic about the revenue-generating potential of their content. The responses from representatives of publishers, brands, agencies and other content creators demonstrate the increasing importance of social video as a revenue stream, while also offering insights on the tactics and strategies companies plan to leverage in the future.
The publishers and media companies using Wochit are an ever-expanding, worldwide group. While social video on Facebook is popular everywhere, it’s even more so in Latin America, leading to highly engaged viewers. There is no wonder that Latin America publishers implement strong social video strategy, that produces some outstanding videos. Here are a few examples:
Every social network is pushing video. Every publisher and media company is creating video. And everyone is trying to find ways to make a return on their investment. But, despite all the emphasis on video across varied social platforms, the best place for publishers to make money is still the original king of video: YouTube.
We analyzed more than 4,000 videos shared by over 100 publishers during a three month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?
The way audiences are watching videos online is changing dramatically and at a remarkable pace. The evolution of social networks is driving much of this disruption as different platforms demand different aspect ratios, formats and time constraints from publishers. We want to highlight trends and techniques from across the digital video landscape to help creators stay ahead of the curve.
Social video is a dynamic beast. It can adapt, shift, and take any form a creator wants, but there are common tropes social videos take. From content to format, we see similar forms repeated consistently, and with good reason! Viewers want and favor certain formats. This doesn’t mean these are your only options, but you might call them standards of social video. Here are five common social video formats, and a great example of each.
In analyzing the data from videos created with Wochit, it’s clear that publishers and media companies are eager to integrate social content into their coverage. In fact, 30% of all videos made with Wochit in March used content from Facebook, Instagram, or Twitter. Social is no longer just a mechanism through which stories are shared – social has truly become a part of many stories.
With clients and partners all around the world creating videos, we want to highlight the talent and skill of creators everywhere. Today we’re taking a look at 4 striking videos from some of our German partners. Each shows off a creative prowess and social know-how that draws views and drives engagement. Check them out!