Category: Social Video Trends

Wochit’s Social Video Index: An Infographic Report

Wochit’s Social Video Index: An Infographic Report

We’ve analyzed more than 4000 Wochit-made videos from over 100 publishers that were posted on Facebook over a 3 month period. The results reveal critical insights into virality, shareability, and the very nature of social video. We’ve crafted an infographic to give you easy access to theses crucial understandings. Check it out below!

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A Crash Course in Video Monetization for Publishers

A Crash Course in Video Monetization for Publishers

With all the focus on video as the key to social and online strategy, one question often lingers for publishers and media companies: where’s the money? Thankfully, there are a variety of ways to pursue monetization on the backs of your video efforts, both on social and elsewhere. Let’s take a look at the basics of four proven ways to craft a revenue source from all those hours of video.

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3 Keys to Social Video: how to get viewers, keep them watching, and prompt engagement

3 Keys to Social Video: how to get viewers, keep them watching, and prompt engagement

Videos are a constant presence in social feeds these days. There are some that get noticed and viewed by millions of people, while others are lost in all the noise. We have a few simple tricks to help your videos stand out, keep viewers watching to the end, and engaging afterwards!

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3 Ways Publishers Can Scale up Video Production

3 things publishers can do to scale up their video production

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up?
We have a few pointers to help you grow your video production without burdening your budget or burning out your teams.

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Instagram Stories roll out live video worldwide: what does it mean for publishers?

Over the last week, Instagram rolled out the live feature of Instagram Stories globally. Instagram’s increased focus on video over the last year mirrors that of its now-parent, Facebook. The addition of live video takes yet another page from the Facebook playbook and puts Instagram in play among the various live video features and services. So what do live Instagram Stories mean for publishers?

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4 Things media CEOs need to know about social video in 2017

4 things media CEOs need to know about social video in 2017

Video is widely understood to now be the core content on social media. Even so, some publishers and their leaders remain reluctant to fully commit to social video. Whether that speaks to you directly or your social teams already have your support in exploring video opportunities, 2017 is shaping up to be the year to pull out all the stops.Read More

Facebook introduces mid-roll video ads: How should it affect your videos?

Facebook introduces mid-roll video ads

Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More

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