One of the biggest shake-ups that social video has produced regards aspect ratios. Standard horizontal is no longer the only format acceptable to viewers. New Scientist has embraced the increasingly popular square format in its social videos, to great success. This Wochit-made piece about a robot at the Great Barrier Reef has 300,000 views, hundreds of reactions and comments, and over 3,000 shares.Read More
The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social video is no longer constrained to the widescreen, 16:9 format. Nor do viewers want it to be!Read More
HuffPost Italia tapped into the power of inspiration last week. Their social video about wheelchair fencer Bebe Vio as a big hit. The Wochit-made piece currently has over 250,000 views, 4,000 reactions, and over 2,000 shares! The story of the Paralympic gold medalist really caught the attention of the social media audience.Read More
We’re pleased to announce a new partnership with Svenska Dagbladet! The Stockholm-based newspaper has been in publication for over 130 years and is owned by Norwegian media company Schibsted Group. Svenska Dagbladet is turning to Wochit’s cloud-based solutions to create video content for social media as well as its own website.Read More
Media brands and publishers are creating and sharing incredible social videos every single day. The variety – from content to style and beyond – is exciting and, for anyone interested, extremely informative. We’ve pulled together this collection of 10 great social video examples our clients have published this year. Each one is unique, but they all display an expert approach to social video.
German publisher stern saw the opportunity for great social video in one couple’s out-of-the-ordinary pet. The unusual subject captivated viewers, scoring the publisher over 100,000 views and 400 reactions, 70 shares, and nearly 200 comments on this Wochit-made video. That kind of engagement – especially shares and comments – is the best way to reach new audience members on social.Read More
The internet age has had a massive impact on traditional media, especially print publishers. But now, with the rise of online video, broadcasters are experiencing something akin to what their compatriots in print have been dealt with for years. While television remains popular, people are turning more and more to online video for content that was once exclusive to broadcast.
German publisher Spiegel Online spotted a great social video opportunity in the skies over Iceland, recently. The wondrous natural phenomenon of the Northern Lights lit up the night, and social channels the world over. This Wochit-made video tapped that interest. With over 3,000 shares, 26,000 reactions, 600,000 views, and 2,000 comments, this social video has grown to become one of Speigel’s most successful.Read More
The Reuters Institute released a new report in late September all about digital publishing. It looks at how a variety of legacy news publishers are adjusting to the new and shifting digital landscape. Naturally, online video is a major component of their findings.
We’ve seen publishers of every size and history turn to online video, both alongside their stories and on social channels. This new report illuminates how long-standing news institutions are grappling with the challenges of the new media environment.Read More
Animals are always a popular subject in social videos, even moreso when they are babies. A recent video from CBS News shows just how strong that interest is. This Wochit-made video currently has 69 million views, nearly half a million reactions, over 150,000 comments, and a truly staggering 870,000 shares! Engagement on this level is something most video producers on social only dream of – even big names.Read More