Category: Publishers and Media Companies

Weekly Wochit: New Scientist finds success in square

One of the biggest shake-ups that social video has produced regards aspect ratios. Standard horizontal is no longer the only format acceptable to viewers. New Scientist has embraced the increasingly popular square format in its social videos, to great success. This Wochit-made piece about a robot at the Great Barrier Reef has 300,000 views, hundreds of reactions and comments, and over 3,000 shares.Read More

Square video is the new standard for social video

square video is the new social video

The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social video is no longer constrained to the widescreen, 16:9 format. Nor do viewers want it to be!Read More

10 Great Examples for Social Videos

social video social video social video examples

Media brands and publishers are creating and sharing incredible social videos every single day. The variety – from content to style and beyond – is exciting and, for anyone interested, extremely informative. We’ve pulled together this collection of 10 great social video examples our clients have published this year. Each one is unique, but they all display an expert approach to social video.

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Weekly Wochit: stern finds success with an unusual pet

German publisher stern saw the opportunity for great social video in one couple’s out-of-the-ordinary pet. The unusual subject captivated viewers, scoring the publisher over 100,000 views and 400 reactions, 70 shares, and nearly 200 comments on this Wochit-made video. That kind of engagement – especially shares and comments – is the best way to reach new audience members on social.Read More

Broadcasters and online video: not as simple as it may look

Broadcasters and online video

The internet age has had a massive impact on traditional media, especially print publishers. But now, with the rise of online video, broadcasters are experiencing something akin to what their compatriots in print have been dealt with for years. While television remains popular, people are turning more and more to online video for content that was once exclusive to broadcast.

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Weekly Wochit: Spiegel Online looks to the skies

German publisher Spiegel Online spotted a great social video opportunity in the skies over Iceland, recently. The wondrous natural phenomenon of the Northern Lights lit up the night, and social channels the world over. This Wochit-made video tapped that interest. With over 3,000 shares, 26,000 reactions, 600,000 views, and 2,000 comments, this social video has grown to become one of Speigel’s most successful.Read More

Legacy news and online video: a look into a shifting landscape

News publishers and online video

The Reuters Institute released a new report in late September all about digital publishing. It looks at how a variety of legacy news publishers are adjusting to the new and shifting digital landscape. Naturally, online video is a major component of their findings.

We’ve seen publishers of every size and history turn to online video, both alongside their stories and on social channels. This new report illuminates how long-standing news institutions are grappling with the challenges of the new media environment.Read More

Weekly Wochit: Nothing draws engagement like baby animals

Animals are always a popular subject in social videos, even moreso  when they are babies. A recent video from CBS News shows just how strong that interest is. This Wochit-made video currently has 69 million views, nearly half a million reactions, over 150,000 comments, and a truly staggering 870,000 shares! Engagement on this level is something most video producers on social only dream of – even big names.Read More

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