Category: Publishers and Media Companies

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Increase organic traffic through video SEO

Video has become the foundation for social media, but it’s presence and importance stretches far beyond social networks. Video helps bring people to publishers’ websites and can keep them coming back, which is crucial for keeping ad revenue flowing. To get the most from video outside of social, it needs to be central to your SEO efforts. Read More

Weekly Wochit: HelloGiggles shows their distinct voice

In covering the recent announcement about a live-action Barbie movie, HelloGiggles pushed their coverage out in video form. HelloGiggles bills itself as a positive online community for women, focusing on issues that matter to young women. Their video bet paid off! It currently holds over 330,000 view, 1,000 comments, almost 400 shares, and tons of comments and sub-comments.Read More

3 Big Social Video Trends from 2016

3 big social video trends 2016

2016 has been a big year for social video. Popularity continues to increase among consumers. Publishers, brands, and outlets of every shape and size have embraced social video as a critical component of their online presence. We’ve seen numerous trends emerge over the last year as video has grown. Let’s take a look at 3 of the big changes that are sure to stick with us in the future.Read More

Weekly Wochit: BrightVibes knows the value of positivity

Positivity is a powerful emotion. On social, it motivates engagement and helps outlets build audiences. BrightVibes is a publisher focused explicitly on the positive. They share heartwarming and inspirational stories as an antidote to the less-than-pleasant news that seems unavoidable these days. This recent video success shows just how effective positivity can be in social video. The inspirational story of Angelina Jolie has almost 350,000 views, over 4,000 shares, nearly 6,000 reactions, and hundreds of comments.Read More

Weekly Wochit: Mental Floss finds the flavor of success

Snake Person-focused publisher Mental Floss knows how to make video work for them. Their combination of info and humor in this piece saw some great returns. When a social video has over half a million views, 4,000 shares, 3,000 reactions, and 1,000 comments, it’s a sure sign the creators are doing something right. In this case, that “something” is…just about everything.Read More

2016: Year of the Online Video Election

election video examples

The biggest story of the year has inarguably been the U.S. presidential election. From the primaries all the way through the results on November 8th, it has been (and continues to be) one of the most talked about events by publishers all around the globe. Naturally, in this age of online video, coverage in video on both social and publishers’ own sites has been expansive.Read More

3 Ways successful editors increase their video inventory

3 ways successful editors increase their video inventory

Editors at publishers of every size are facing a big question: how to consistently increase video inventory?
Audiences want video content. They want it on social and they want it alongside written content on websites. It’s what builds and retains a following in this video-centric age. But the business guys come to editors asking for more video, it’s not just the consumers they have in mind. They’re also thinking about advertisers.Read More

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