The Italian arm of the Huffington Post, HuffPost Italia, scored a #WochitWin with a look at political scandal in Italy. The piece has 1.1 million views, nearly 7,000 reactions, over 500 comments, and more than 17,000 shares. It’s easy to see why their viewers reacted to the political, playful piece.Read More
Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up?
We have a few pointers to help you grow your video production without burdening your budget or burning out your teams.
Social feeds are extremely crowded. Photos, news, ads, videos, notifications – users are constantly inundated with content vying for their attention. Even after someone taps “play” on your social video, your content has to keep their attention, and the first three seconds are the most critical. Let’s look at some key elements you and your creative teams can use to make those first few crucial seconds capture and hold attention.Read More
This social video from ABC.es has some atypical features for a social video, and it’s success offers some good lessons for publishers. It’s a simple look back at Barack Obama’s presidency through the lens of the White House photographer that has drawn huge numbers. It currently has nearly 10 million views, 161,000 shares, 87,000 reactions, and over 2,000 comments.Read More
Spanish-language publisher Muy Interesante México shows once again that they have honed their social video craft to a fine point. This fun piece takes a look at the appendix, which was long thought to be an organ without a purpose. The unique subject and tone of the video has been well-received, with over 1.8 million views, 50,000 shares, 40,000 reactions, and 1,000 comments.Read More
Much has been said about vertical video in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more vertical content in their output.
Essence recently pushed out a striking, unique social video to commemorate President Obama’s final day in office. The look back at his inaugural celebrations highlighted performances, celebrity remarks, and, of course, the former president himself. Essence tapped into the ongoing conversation about American politics with a positive spin, and their audience embraced it. This piece currently has over 5.6 million views, almost 150,000 shares, 129,000 reactions, and over 2,500 comments.Read More
Over the last week, Instagram rolled out the live feature of Instagram Stories globally. Instagram’s increased focus on video over the last year mirrors that of its now-parent, Facebook. The addition of live video takes yet another page from the Facebook playbook and puts Instagram in play among the various live video features and services. So what do live Instagram Stories mean for publishers?
Spanish-language magazine Padres e Hijos (Fathers & Sons) had a huge hit on Facebook this month. This social video looks at 7 simple things that can help you child have a good time a school, tapping directly into the concerns and interests of their target audience. The response has been fantastic; already the piece has over 4 million views, 41,000 reactions, 871 comments and almost 130,000 shares! It’s clear that magazine’s message is getting through to their followers, who are spreading it to their own networks.Read More