Category: Publishers and Media Companies

Weekly Wochit: an iPhone 7 for us, 10 million views for CBS

Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a social video all about the iPhone 7 last week. And the response has been otherworldly! This Wochit-produced clip is currently sitting at 9.2 million views, 130,000 shares, 22,000 comments, and over 70,000 reactions. In honor of its amazing success – and the iPhone’s launch today – we want to break down this high-performing social video.Read More

Why should news publishers be making social videos?

social videos social videos social videos examples

News publishers are not strangers to video. From traditional broadcasting to video on content on their websites, many news organizations – regardless of their size – have a history with the moving image. Despite this familiarity with video, some publishers are uncertain about utilizing social video. Can the short length and playful snippets be reconciled with hard news? And what do publishers have to gain?Read More

Weekly Wochit: CBS News pays tribute to Gene & Gilda

Legacy news giant CBS offered up a heartwarming tribute on social this week. Following comedian Gene Wilder’s death on Monday, they put together this piece looking at his tragically short marriage to Gilda Radner. The video, created by Christina Capatides and Jenny Earl, connected with viewers who were touched by Wilder’s passing. This is reflected in the engagement numbers, coming at 75,000 views, almost 2,000 reactions, 51 comments, and over 300 shares.Read More

4 ways publishers can increase their video inventory, not their expense

how can publishers increase their video inventory

Publishers and brands of every size are wise to the importance of video for their strategies. Be it social videos or content hosted on their own sites, audiences want video content. Keeping up with the demand can seem intimidating. How can a publisher be expected to constantly produce and share videos without seeing their expense balloon?Read More

Weekly Wochit: Men’s Health gets its shares from vegan foods

Men’s Health is regularly creating social videos that tap directly into their audience. From workouts to recipes and more, the publisher knows what content their followers want. A recent look at muscle-building vegan foods was tied to Olympic weightlifter Kendrick Farris, couching the listicle video in the trending conversation around the Olympics. With nearly 3,000 shares and a quarter of a million views, this Wochit-made video activated their social following.Read More

Weekly Wochit: NowThis Election finds the keys to engagement

Earlier this week, online publisher NowThis Election shared a video highlighting Will Smith’s recent comments speaking out against Donald Trump. They’ve clearly done something right, because this Wochit-made news video has racked up almost 2 million views and nearly 14 thousand shares alongside more than 21 thousand “likes” and over one thousand comments. Talk about engagement! Read More

Even for news publishers, emotion is the key to social video

Even for news publishers emotion in videos are key

The Reuters Institute for the Study of Journalism recently published a fascinating report on The Future of Online News Video. It takes a hard, statistical look at news video and news publishers online and in the social space. There’s a wealth of valuable data for news organizations and video creators, but one of the biggest takeaway is that emotional storytelling in social video is extremely important, even for hard news publishing.Read More

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