Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet... Read more »
2017 is proving to be a massive growth year for Instagram. The platform now has 800 million monthly users (up from 600 million in January) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers are... Read more »
We’re thrilled to announce a partnership with Digiday Media that will bring original, social video to the first annual Digiday Publishing Awards Europe Gala. This celebration of digital publishing innovation will feature Wochit-made, short-forms videos focused on each of the award honorees’ winning work.
Elle France is crafting expert social videos at a rate of several a day. These sharp pieces are driving hundreds of thousands of views, robust conversation threads, and tons of shares. And, of course, they’re using Wochit to keep up the pace and quality! This short piece about cactus-themed cakes is a great example of... Read more »
This free webinar was built for publishers looking to develop a robust social video strategy. From brand awareness to monetization to audience growth, we looked at how successful publishers, like CBS News, are reaching their goals.
Not unlike a writer facing a blank page, a video creator facing a blank timeline can feel at a loss. What story to tell? What angle to take? Where to begin? For creators and their assigning editors, these questions can sometimes feel like a roadblock. But there are some simple questions that can help generate... Read more »