Category: Publishers and Media Companies

TrendWatching gets creative with text

TrendWatching is a leading global trends firm focused on emerging consumer trends. With this expertise, it comes as no surprise that they’re pursuing a social video strategy with Wochit! They recently began using our platform and they are already showing a creative, social-minded approach to video.Read More

A tribute by Essence gets results

Monthly magazine Essence has been pursuing an active, excellent social video strategy for some time now. They’re experts at crafting pieces for their target audience of African American women – pieces that prompt engagement of all kinds. A recent tribute to TLC’s Lisa “Left Eye” Lopes, on the 15th anniversary of her death, shows off the talent and skill of the creators.Read More

10 Tips for an Effective Youtube Channel

Every social network is pushing video. Every publisher and media company is creating video. And everyone is trying to find ways to make a return on their investment. But, despite all the emphasis on video across varied social platforms, the best place for publishers to make money is still the original king of video: YouTube.

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Video creativity flourishes at The Yorkshire Post

English daily The Yorkshire Post has embraced a video-first strategy, using Wochit to produce numerous videos for their website and social channels. Creator David Clay noted that “recent updates such as added fonts and enhanced text styling have increased creativity enormously.” The talent and creativity behind their videos shines through in each piece. Take, for example, a recent video all about Yuri Gagarin and space day in Russia.Read More

Only 1% of Videos Go Viral: 10 Ways Your Content Can Get There

Only 1% of Videos Go Viral: 10 Ways Your Content Can Get There

We analyzed more than 4,000 videos shared by over 100 publishers during a three-month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?

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Mother & Baby are doing great things with video

Bauer UK’s Mother & Baby is the UK’s number one pregnancy and baby magazine and website. They recently began using Wochit for their video creation needs and already the results are fantastic. From practical advice to more playful content, the creative team at Mother & Baby is doing a great job of speaking to their target audience through video.Read More

How to Tell Your Story One Word At a Time

How to Tell Your Story One Word At a Time

The way audiences are watching videos online is changing dramatically and at a remarkable pace. The evolution of social networks is driving much of this disruption as different platforms demand different aspect ratios, formats and time constraints from publishers. We want to highlight trends and techniques from across the digital video landscape to help creators stay ahead of the curve.

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Conservative Review handles tragedy with grace

Conservative Review recently turned to Wochit for their video creation needs, and the results are already impressive. Some stories are simply hard to tell, especially the tragic ones. But Conservative Review found a compassionate way to tell such a story. They covered the horrific death of Robert Godwin with grace, telling the story from the human side.Read More

InStyle Germany makes videos with style

InStyle Germany recently began using Wochit for their video creation needs. Already, the brand’s style and flair are in full display. With great assets, a playful vibe and a focus on the interest of their core audience, their social video content is sure to take off. Read More

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