Category: Publishers and Media Companies

Radio France masters Social Video with Wochit

We are thrilled to announce that Radio France has chosen Wochit for their social video needs! The French public service radio broadcaster has seven national networks with different focuses and specific social channels.

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WHO Magazine Remembers Whitney Houston

WHO Magazine is Australia’s leading celebrity magazine. Earlier this year, they began using Wochit for their video creation needs and they’re regularly sharing multiple videos a day. Our platform helps them bring all the celebrity news their audience wants in engaging videos. Last month they put together this lovely tribute to the late, great Whitney Houston on what would have been her 54th birthday.Read More

Social Video is NOT Video Marketing

Video is ubiquitous online these days. Brands, publishers, and media companies are putting a lot of resources into video creation for their own sites, for social, and for marketing and advertising. At a glance, some of these efforts – especially social video and video marketing deployed on social platforms – may appear to be one and the same. But social video and social marketing are distinct creations. Understanding the differences is key to pursuing any kind of video strategy successfully.

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Paris Match Brings the News to Their Social Audience

Lagardère Active is a major French media company, with numerous brands, networks, and publications. Their brands like Paris Match, a news magazine, use Wochit for video creation. Paris Match’s creators are delivering news and updates to their audience regularly with video. You can see an example of their efforts in this expert piece about forest fires in the south of France.Read More

Reader’s Digest Gets Creative with Social Video

Reader’s Digest is one of the most recognizable lifestyle content publishers, and they’re still educating their audience on health, science, travel, and food after 100 years. The challenge facing this established brand today is bringing their content to a digital audience on social media in a consumable, shareable format. We recently spoke to two folks who are heading up Reader’s Digest’s expansion of social video – Associate Video Producer Adeline Kofronova, and Jeremy Greenfield, Senior Editor, New Product Development.  Read on to learn how they bring relatable lifestyle video content to their audience.

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Framtiden Knows Social Video Isn’t Just for Media Companies

Framtiden is a Norwegian NGO focused on environmental issues, and they recently began using Wochit for video creation! They are using video in their strategy to build a social following, spread their message, and share relevant information with their target audiences. While much of the talk around social video focuses on its use for publishers and media companies, social engagement is an important tool for many different kinds of entities, including nonprofits and NGOs. Framtiden is already making some great videos with Wochit!Read More

5 Square Videos To Inspire Social Creation

Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration. And for a deep dive into square, check out The Wochit Guide to Square Video.

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Viacom’s MTV Italia Gets Started with Wochit

Viacom Italia recently began using Wochit for the video needs of their numerous brands and channels. MTV Italia is one of those brands and their first video is a sharp, social piece about actress Cara Delevigne. This video listicle shows off a variety of eye-catching tactics for keeping viewers watching.Read More

How To Increase – or Begin – Video Production Without a Big Budget

Editors and newsroom managers the world over are looking a new challenge squarely in the face: video. Whether you’re being tasked with increasing video production for your organization or getting the video initiative off the ground, you’re likely asking how you can meet your goals (and prerogatives) without breaking the bank. We have some key advice on taking your video efforts to the next level while keeping your expenses to a minimum.

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GQ France Uses Wochit to Tell Neymar’s Tale

GQ France recently began using the Wochit platform to handle their video production needs. Already their creators are sharing highly polished, expert social videos. This video about football star Neymar is a great example of the work they’re doing.Read More

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