2017 is proving to be a massive growth year for Instagram. The platform now has 800 million monthly users (up from 600 million in January) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers are finding video success on the platform, and what you can learn from their approaches.
We’re thrilled to announce a partnership with Digiday Media that will bring original, social video to the first annual Digiday Publishing Awards Europe Gala. This celebration of digital publishing innovation will feature Wochit-made, short-forms videos focused on each of the award honorees’ winning work.
Elle France is crafting expert social videos at a rate of several a day. These sharp pieces are driving hundreds of thousands of views, robust conversation threads, and tons of shares. And, of course, they’re using Wochit to keep up the pace and quality! This short piece about cactus-themed cakes is a great example of the expertise of Elle France’s creative team.Read More
We’re hosting a free webinar next week for publishers looking to develop a robust social video strategy. From brand awareness to monetization to audience growth, we’ll look at how successful publishers are reaching their goals. It’s taking place on Tuesday, October 3, at 11 AM ET (8AM PT, 4PM GMT) and you can register here right now!
Not unlike a writer facing a blank page, a video creator facing a blank timeline can feel at a loss. What story to tell? What angle to take? Where to begin? For creators and their assigning editors, these questions can sometimes feel like a roadblock. But there are some simple questions that can help generate ideas for your video content, so you don’t ever have to feel stuck again.
Vogue India brings the best global and Indian fashion, beauty, and culture to their audiences, from print to social media. They recently chose Wochit for their video creation needs and are leveraging the platform to increase production. Their creators are sharing multiple, high-quality videos on Facebook every single day. The social videos are often tied directly to articles on their own site, like this great piece about Princess Di.Read More
When the new iPhone X was announced last week, the world was watching. Publishers from news to tech to lifestyle were on-hand or tuned in, so they could be ready to relay the details to their eager audiences. Naturally, a ton of social video content was created following the event. But while the same story was being told many times over, each publisher and creator told that story in their own unique ways.
Today, we are pleased to announce a new partnership between Mediengruppe RTL Deutschland and Wochit! Mediengruppe RTL is the leading German provider of video content, with a presence on every kind of screen, from televisions to laptops to smartphones. This new partnership is a part of the media company’s digital video-driven growth strategy.
TV channel SYFY recently turned to Wochit for their video creation needs and they’re already headed to the stars. Their creators are sharing multiple videos a week covering all the media and events that interest their core, science fiction and fantasy audience. Our platform has helped them expand and simplify their video production efforts.Read More
When the media company that I worked for asked me to use Wochit to edit daily videos, I was very skeptical. By saying yes to this platform was I giving in to eventually being replaced by a super savvy chatbot that could shoot, voice and edit video packages quicker than I could write a headline? The answer, thankfully, was no. In fact, Wochit made my work as a video creator much, much smoother.