The publishers and media companies using Wochit are an ever-expanding, worldwide group. While social video on Facebook is popular everywhere, it’s even more so in Latin America, leading to highly engaged viewers. There is no wonder that Latin America publishers implement strong social video strategy, that produces some outstanding videos. Here are a few examples:
Monthly magazine Essence has been pursuing an active, excellent social video strategy for some time now. They’re experts at crafting pieces for their target audience of African American women – pieces that prompt engagement of all kinds. A recent tribute to TLC’s Lisa “Left Eye” Lopes, on the 15th anniversary of her death, shows off the talent and skill of the creators.Read More
Every social network is pushing video. Every publisher and media company is creating video. And everyone is trying to find ways to make a return on their investment. But, despite all the emphasis on video across varied social platforms, the best place for publishers to make money is still the original king of video: YouTube.
English daily The Yorkshire Post has embraced a video-first strategy, using Wochit to produce numerous videos for their website and social channels. Creator David Clay noted that “recent updates such as added fonts and enhanced text styling have increased creativity enormously.” The talent and creativity behind their videos shines through in each piece. Take, for example, a recent video all about Yuri Gagarin and space day in Russia.Read More
We analyzed more than 4,000 videos shared by over 100 publishers during a three-month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?
Bauer UK’s Mother & Baby is the UK’s number one pregnancy and baby magazine and website. They recently began using Wochit for their video creation needs and already the results are fantastic. From practical advice to more playful content, the creative team at Mother & Baby is doing a great job of speaking to their target audience through video.Read More
The way audiences are watching videos online is changing dramatically and at a remarkable pace. The evolution of social networks is driving much of this disruption as different platforms demand different aspect ratios, formats and time constraints from publishers. We want to highlight trends and techniques from across the digital video landscape to help creators stay ahead of the curve.
Conservative Review recently turned to Wochit for their video creation needs, and the results are already impressive. Some stories are simply hard to tell, especially the tragic ones. But Conservative Review found a compassionate way to tell such a story. They covered the horrific death of Robert Godwin with grace, telling the story from the human side.Read More
It may seem like all social media-goers want to watch these days is puppies and babies, but news consumers on social media are still ravenous for premium, well-written content you print in the paper and host on your digital site. You’ve already done the great reporting, and your video audience still wants the same storytelling experience – just in a different, more digestible format.