The Bump is parenting and pregnancy resource from the creators of The Knot and The Nest. They offer expert advice, lifestyle content, and some stunning, Wochit-made videos on their social channels. We were pleased to recently bring them into the fold with Wochit. Their videos are gorgeous, social-friendly, and speak directly to their target audience.Read More
With all the focus on video as the key to social and online strategy, one question often lingers for publishers and media companies: where’s the money? Thankfully, there are a variety of ways to pursue monetization on the backs of your video efforts, both on social and elsewhere. Let’s take a look at the basics of four proven ways to craft a revenue source from all those hours of video.
WHO Magazine is an Australia’s #1 celebrity magazine, dishing on all the latest news of the stars. They recently began creating social video content with Wochit, and it’s already looking great. This piece looking back at tv hit Sex and the City has 75,000 views, hundreds of reactions and shares, and a lively comments section.Read More
Videos are a constant presence in social feeds these days. There are some that get noticed and viewed by millions of people, while others are lost in all the noise. We have a few simple tricks to help your videos stand out, keep viewers watching to the end, and engaging afterwards!
The Business of Fashion is a fashion-industry focused publisher that we are thrilled to have as part of the Wochit family. They scored their first #WochitWin with this video about the environmental ethics of cheap fashion. It currently has 1.3 million views, over 7,000 reactions, nearly 16,000 shares, and hundreds of comments and replies full of lively discussion.Read More
Facebook offers simple, clickable CTAs on natively uploaded videos (we wrote about it here). However, they now come at a price (literally). To add a Facebook CTA to your post, you now have to boost it, a minimum cost of $3. If boosting posts is part of your social video strategy, make sure you keep using click-through CTAs in your videos. But, the question has to be asked – how can publishers still drive viewers back to their website without boosting every single Facebook video they upload? We have some suggestions.
For this week’s highlight video, we welcome Gruppo Mondadori to the Wochit family! Their outlet Pianeta Mamma (Planet Mommy) scored a #WochitWin with this video chronicling the nine months leading up to a child’s birth. It currently has 1.9 million views, nearly 10,000 reactions, hundreds of comments, and over 23,000 shares!Read More
Branded video – essentially, sponsored content – was finally embraced by Facebook last year. The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve a path to monetization through partnerships with brands and marketers.
L’Express has an established, successful social video strategy. They bring their audience coverage and content from around the world, and Wochit helps them do that. In this piece, L’Express highlights a popular, English-language story that was making the rounds on social and delivers it to their French audience. With over 764,000 views, 11,000 shares, 1,300 comment, and 28,000 reactions, it’s safe to say that there’s something universal about what makes social video content thrive.Read More
When disaster strikes, the world watches, and they watch online. Be it about the forces of nature or acts of man, disaster and crisis reporting play an important if fraught place in the news cycle. It comes as no surprise that as more and more people go online for the news that online video covering such events is a crucial source of information. In fact, in times of crisis, people flock to video.