We analyzed more than 4,000 videos shared by over 100 publishers during a three month period, and we came away with some fascinating insights for entities work in social video. One of the most notable finds? Only 1.2% of video on Facebook goes viral (i.e. earns over 1 million views). So how can a publisher hope to push its content into that highest echelon of social success?
Bauer UK’s Mother & Baby is the UK’s number one pregnancy and baby magazine and website. They recently began using Wochit for their video creation needs and already the results are fantastic. From practical advice to more playful content, the creative team at Mother & Baby is doing a great job of speaking to their target audience through video.Read More
The way audiences are watching videos online is changing dramatically and at a remarkable pace. The evolution of social networks is driving much of this disruption as different platforms demand different aspect ratios, formats and time constraints from publishers. We want to highlight trends and techniques from across the digital video landscape to help creators stay ahead of the curve.
Conservative Review recently turned to Wochit for their video creation needs, and the results are already impressive. Some stories are simply hard to tell, especially the tragic ones. But Conservative Review found a compassionate way to tell such a story. They covered the horrific death of Robert Godwin with grace, telling the story from the human side.Read More
It may seem like all social media-goers want to watch these days is puppies and babies, but news consumers on social media are still ravenous for premium, well-written content you print in the paper and host on your digital site. You’ve already done the great reporting, and your video audience still wants the same storytelling experience – just in a different, more digestible format.
Scandinavia’s biggest daily newspaper, Aftonbladet, recently started using Wochit for their video-creation needs. We couldn’t be happier to have them utilizing our platform. Already their creators are sharing excellent clips focused on entertainment, news, and sports. They’ve zeroed in on best practices for social, honing each piece for maximum effectiveness in a tight runtime.Read More
With clients and partners all around the world creating videos, we want to highlight the talent and skill of creators everywhere. Today we’re taking a look at 4 striking videos from some of our German partners. Each shows off a creative prowess and social know-how that draws views and drives engagement. Check them out!
The long-running, general-interest magazine Reader’s Digest is leaning into video creation and the results are already impressive. We’re thrilled they chose Wochit for their creation and production needs. Reader’s Digest’s creative team is regularly pushing out expert videos on their YouTube channel covering a wide range of topics.Read More
We’ve analyzed more than 4000 Wochit-made videos from over 100 publishers that were posted on Facebook over a 3 month period. The results reveal critical insights into virality, shareability, and the very nature of social video. We’ve crafted an infographic to give you easy access to theses crucial understandings. Check it out below!