Category: Publishers and Media Companies

How Publishers are Covering the iPhone X with Social Video

How Publishers are Covering the iPhone X with Social Video

When the new iPhone X was announced last week, the world was watching. Publishers from news to tech to lifestyle were on-hand or tuned in, so they could be ready to relay the details to their eager audiences. Naturally, a ton of social video content was created following the event. But while the same story was being told many times over, each publisher and creator told that story in their own unique ways.

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RTL Deutschland Partners with Wochit

Today, we are pleased to announce a new partnership between Mediengruppe RTL Deutschland and Wochit! Mediengruppe RTL is the leading German provider of video content, with a presence on every kind of screen, from televisions to laptops to smartphones. This new partnership is a part of the media company’s digital video-driven growth strategy.

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SYFY finds Video Creation to be Quick and Easy with Wochit

TV channel SYFY recently turned to Wochit for their video creation needs and they’re already headed to the stars. Their creators are sharing multiple videos a week covering all the media and events that interest their core, science fiction and fantasy audience. Our platform has helped them expand and simplify their video production efforts.Read More

What I Learned By Dropping Final Cut Pro for Wochit

Why I stopped creating short-form videos with Final Cut Pro

When the media company that I worked for asked me to use Wochit to edit daily videos, I was very skeptical. By saying yes to this platform was I giving in to eventually being replaced by a super savvy chatbot that could shoot, voice and edit video packages quicker than I could write a headline? The answer, thankfully, was no. In fact, Wochit made my work as a video creator much, much smoother.

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Radio France masters Social Video with Wochit

We are thrilled to announce that Radio France has chosen Wochit for their social video needs! The French public service radio broadcaster has seven national networks with different focuses and specific social channels.

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WHO Magazine Remembers Whitney Houston

WHO Magazine is Australia’s leading celebrity magazine. Earlier this year, they began using Wochit for their video creation needs and they’re regularly sharing multiple videos a day. Our platform helps them bring all the celebrity news their audience wants in engaging videos. Last month they put together this lovely tribute to the late, great Whitney Houston on what would have been her 54th birthday.Read More

Social Video is NOT Video Marketing

Video is ubiquitous online these days. Brands, publishers, and media companies are putting a lot of resources into video creation for their own sites, for social, and for marketing and advertising. At a glance, some of these efforts – especially social video and video marketing deployed on social platforms – may appear to be one and the same. But social video and social marketing are distinct creations. Understanding the differences is key to pursuing any kind of video strategy successfully.

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Paris Match Brings the News to Their Social Audience

Lagardère Active is a major French media company, with numerous brands, networks, and publications. Their brands like Paris Match, a news magazine, use Wochit for video creation. Paris Match’s creators are delivering news and updates to their audience regularly with video. You can see an example of their efforts in this expert piece about forest fires in the south of France.Read More

Reader’s Digest Gets Creative with Social Video

Reader’s Digest is one of the most recognizable lifestyle content publishers, and they’re still educating their audience on health, science, travel, and food after 100 years. The challenge facing this established brand today is bringing their content to a digital audience on social media in a consumable, shareable format. We recently spoke to two folks who are heading up Reader’s Digest’s expansion of social video – Associate Video Producer Adeline Kofronova, and Jeremy Greenfield, Senior Editor, New Product Development.  Read on to learn how they bring relatable lifestyle video content to their audience.

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Framtiden Knows Social Video Isn’t Just for Media Companies

Framtiden is a Norwegian NGO focused on environmental issues, and they recently began using Wochit for video creation! They are using video in their strategy to build a social following, spread their message, and share relevant information with their target audiences. While much of the talk around social video focuses on its use for publishers and media companies, social engagement is an important tool for many different kinds of entities, including nonprofits and NGOs. Framtiden is already making some great videos with Wochit!Read More

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