A&E’s Lifetime TV has a robust social video strategy that goes far beyond their broadcast content. Coverage of movies, celebrities, lifestyle content, and even recipes fills out their social feeds and engage their audience. Earlier this week, they shared this look back at the career of world-renown actress Kate Winslet, starting with the blockbuster Titanic.Read More
Our Q3 social index is here and overflowing with insight from our analysis of over 10,000 Facebook videos, created by more than 200 publishers. These videos were published on 300+ Facebook pages between June 2017 and August 2017. One of the most notable trends found is that increasing the number of videos shared yields disproportionate gains in views and engagement. On average, publishers that increased their video production saw their video views triple.
Video creation with Wochit is both easy and fun! Here are a few graphic elements that were added recently to the Wochit platform. Spice up your videos with stickers and Gifs, create fancy listicle videos and discover weather infographics. Check them out today!
A common question from publishers and editors is how to make their social videos stand out from the crowd. How can you craft unique videos that don’t look like everything else in the feed? How can you craft videos that your audience will recognize? And for large publishers, how can you create a consistent look and feel across multiple properties, produced by different teams, often in different locations? Wochit has the answers (and tools) you’re looking for!
Growing your video production efforts can feel like a big task, whether you’re starting from scratch or scaling existing efforts. But our new guide has all the insight and advice you’ll need to find success. From team building and editorial strategy to collaboration and distribution, you’ll be prepared to hit and exceed your goals.
When people hear “social video,” their first thoughts are likely to be of cute animals or breaking news, not business content. But social video is a space being embraced by business publishers with great success. Business Insider, for example, pulls in over 2.8 billion views per month. There’s an eager audience for business-centric video, and we have a few great examples of how Wochit users are tapping into that interest.Read More
We’re thrilled to sponsor the first annual Digiday Publishing Awards Europe Gala. We partnered with Digiday Media to bring original, social video to the event. This celebration of digital publishing innovation featured Wochit-made, short-forms videos focused on each of the award honorees’ winning work.
Women-centric and positivity-focused online publisher HelloGiggles is feeling the season! Last week they shared a great look back at some classic horror films, with a humorous lens geared towards their female audience. It has racked up nearly 2 million views, along with thousands of shares, comments, and reactions.Read More
Autoplay is a crucial element of social video. Facebook, Twitter, and Instagram all set videos to autoplay by default (though of course users can adjust their settings). Beyond social, autoplay video is extremely common in online video advertising. Ad placements across the web are autoplaying videos in the margins of sites. But the position of autoplay in the video ecosystem has become precarious, and its days appear to be numbered.
Over the past six months, all my conversations with publishers seem to come back to a singular challenge. The consistency of this challenge is remarkable, and faced by publishers across the globe and across all verticals: there is increasing demand from advertisers for more video inventory, but not enough video being produced internally to meet it.