Category: Publishers and Media Companies

4 ways publishers can increase their video inventory, not their expense

how can publishers increase their video inventory

Publishers and brands of every size are wise to the importance of video for their strategies. Be it social videos or content hosted on their own sites, audiences want video content. Keeping up with the demand can seem intimidating. How can a publisher be expected to constantly produce and share videos without seeing their expense balloon?Read More

Men’s Health gets its shares from vegan foods

Men’s Health is regularly creating social videos that tap directly into their audience. From workouts to recipes and more, the publisher knows what content their followers want. A recent look at muscle-building vegan foods was tied to Olympic weightlifter Kendrick Farris, couching the listicle video in the trending conversation around the Olympics. With nearly 3,000 shares and a quarter of a million views, this Wochit-made video activated their social following.Read More

Why video should be part of your next newsletter

Video in Newsletters

E-mail newsletters are making a huge comeback. They’ve come a long way from the old days of plain text, now incorporating video, images, and compelling CTAs. Almost every major publisher and brand now puts one to use in their marketing strategy, and it appears to be paying off.Read More

Essence wins gold with Olympian Gabby Douglas

Essence cleared some enormous engagement numbers on Facebook with their social video all about Olympic gymnast Gabby Douglas. Almost 4 million views and 60 thousand shares, as well as more than 60 thousand reactions and 4 thousand comments, they clearly know the kind of content their audience wants and responds to! Read More

Driving emotion in news videos

driving emotions in news videos

Emotion is the driving force of storytelling in video. Being emotionally engaged keeps viewers watching and also prompts social actions like sharing, commenting, and liking. Viewers desire and respond to emotional experiences, and recent research shows that this is true for all video on social – including those created by hard news organizations.Read More

NowThis Election finds the keys to engagement

Earlier this week, online publisher NowThis Election shared a video highlighting Will Smith’s recent comments speaking out against Donald Trump. They’ve clearly done something right, because this Wochit-made news video has racked up almost 2 million views and nearly 14 thousand shares alongside more than 21 thousand “likes” and over one thousand comments. Talk about engagement! Read More

Even for news publishers, emotion is the key to social video

Even for news publishers emotion in videos are key

The Reuters Institute for the Study of Journalism recently published a fascinating report on The Future of Online News Video. It takes a hard, statistical look at news video and news publishers online and in the social space. There’s a wealth of valuable data for news organizations and video creators, but one of the biggest takeaway is that emotional storytelling in social video is extremely important, even for hard news publishing.Read More

CBS News scores a hit with Hillary

Like every news publisher big and small, CBS News is steeped in coverage of the U.S. presidential election. This week they crafted a masterful social video with Wochit. It looks at the history of female political pioneers in the context of Hillary Clinton becoming the first female presidential nominee of a major party in the United States. The video struck a chord, racking up thousands and thousands of likes and views.Read More

A Different Kind of Workout High

Today, we’re looking at a hit from NowThis, a social-based and video-focused publisher. Over a variety of pages on all the major platforms, they tackle everything from breaking news to fine cocktails. They recently published a video about a unique new gym in San Francisco on their Facebook page NowThis Weed that proved to be a success, racking up over 5,500 shares and more than 1,700 comments. Read More

Introducing the Publisher’s Guide to Social Video 2016

Today we are pleased to share The Complete Guide to Social Video 2016.  Video has become the most popular and powerful type of content on social. Media companies and publishers of all sizes know that a smart video strategy has to be the foundation of social success. Our feeds are flooded daily with social videos, each vying for our attention in an effort to gain followers, grow audiences, and raise awareness.

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