Facebook recently announced major updates to their News Feed that have big implications for publishers. Content shared by users’ friends and family will rank higher, appearing higher in feeds. Content that Facebook’s algorithms believe you’ll find informative and entertaining – regardless of its source – are also being prioritized in this update. These updates mean publishers need to continue focusing on driving engagement, and should particularly hone in on content that users will share.
We already know that video is the most shared content type on Facebook, so publishers with a video-centric strategy are already ahead of the game. But what are the elements of a video that people want to share it?
The digital age has led to huge shifts in many long-standing industries, publishing having been significantly impacted (to say the least), and not simply in terms of print giving way to online distribution. Publishers and media companies face ever-changing methods of content delivery, user habits, new platforms and networks through which users find and engage with content. And, as we have seen with the meteoric rise of online video, even the medium moves with time.Read More
In April of this year, Facebook opened the gates of its Instant Articles feature, which now incorporates videos, to all publishers on the platform, regardless of size or location. Previously, the feature had only been open to a select group of major publishers, while Facebook perfected Instant Articles.
What exactly is this feature, and why use it? The simplest answer is speed, and the benefits it brings.
This week, we’re taking a look at a Wochit-produced video from tech news publisher CNET. The video focuses on a series of Tweets from astrophysicist Neil deGrasse Tyson made in honor of the victims of the tragic shooting in Orlando. This touching clip generated a steady stream of likes and shares, let’s check it out:Read More
A recent report from Mary Meeker on the big internet trends of 2016 is flush with information that every media company should have in mind. Whether you’re thinking about the nature of your content and audience; how to grow your reach on social and drive traffic to your website; how to monetize your video efforts; or all of the above, there’s data to help you tackle those goals.Read More
The value of a strong Facebook presence is well-known to publishers. As the largest social network in the world, you are sure to find your target audience on Facebook, as well as countless potential audiences to tap into. Getting those users engaged with your content is the key to social. But trying to make a space on a behemoth network like Facebook also means being smart. Feeds are cluttered and competition for attention is as high as it can get. So what can you do to drive engagement?Read More
Most publishers focus their social video strategy on Facebook, however, if you are targeting snake people, Snapchat just has to be on your radar. Did you know that Snapchat now racks up a whopping 10 billion views per day? That’s up from 8 billion in February of this year, and the bulk of that activity comes from snake people. The opportunity to engage a young audience is high with Snapchat, but it’s a different beast than other social networks. Learn more in the following video…Read More
Making an emotional impact – invoking a strong emotional response is an important part of marketing. It creates particular associations with your brand, motivates actions like following or purchasing, and makes lasting impressions on your audience.
There’s no better format for tapping into emotion than video. It let’s you utilize all the elements of other formats together to craft a specific emotional experience. The greater opportunity for emotional resonance is the foundation of why video marketing can be so effective compared to other methods.
Here are a few key points to keep in mind when you want to maximize the emotional impact of your videos: