Category: Publishers and Media Companies

Legacy news and online video: a look into a shifting landscape

News publishers and online video

The Reuters Institute released a new report in late September all about digital publishing. It looks at how a variety of legacy news publishers are adjusting to the new and shifting digital landscape. Naturally, online video is a major component of their findings.

We’ve seen publishers of every size and history turn to online video, both alongside their stories and on social channels. This new report illuminates how long-standing news institutions are grappling with the challenges of the new media environment.Read More

Weekly Wochit: Nothing draws engagement like baby animals

Animals are always a popular subject in social videos, even moreso  when they are babies. A recent video from CBS News shows just how strong that interest is. This Wochit-made video currently has 69 million views, nearly half a million reactions, over 150,000 comments, and a truly staggering 870,000 shares! Engagement on this level is something most video producers on social only dream of – even big names.Read More

4 tips to effectively publish videos on Facebook

tips to effectively publish videos on facebook

It’s hard to dispute that Facebook is the king of social. It’s where just about every publisher, brand, and outlet in the world goes to connect with new audiences. A key method to building those connections is through video. Facebook touts over 8 billion daily video views, an enormous number. As a platform, they have consistently increased their dedication to video, in response to its growing popularity among users.

No doubt Facebook is already a component of your social video strategy. We have some critical tips that will help you tackle this goliath and publish  your videos as effectively as you can.Read More

A Plus taps our love of toast

A Plus is a publisher of positive journalism. Their content is focused on good news and heartwarming stories. This feel-good focus works well for their social video efforts. Emotional resonance is key to engaging social viewers, and positive emotions garner the biggest response. Ashton Kutcher, one of the founders of A Plus, pushed this video about a father who makes some very special toast creations for his kids. The Wochit-made clip has pulled in 1 million views, 13,000 reactions, nearly 1,000 shares, and hundreds of comments. The people love positivity!Read More

Want more traffic to your site? Try Facebook’s built-in video CTA

How to use Video CTA on Facebook

We all know that calls-to-action (CTAs) are an important part of social video. What do you want your viewers to do next? Share your video? Follow your page? Go to your website? A CTA is a great way to prompt your audience’s next step.

While CTAs are good for all kinds of actions, as noted, they are especially critical for publishers who want to drive traffic back to their own websites. A CTA designed with this goal is, naturally, much more effective if your viewer can simply click on the prompt. There was a time when clickable CTAs were not available on Facebook, but those times have changed.Read More

Prevention has no anxiety over social video

Health and lifestyle magazine Prevention has a robust social video strategy. They tackle a variety of subjects relevant to their followers, providing the insight info they’re known for through a regular rotation of videos. This Wochit-made piece looks at foods that can cause anxiety is a great example of the publisher’s approach to social video. It’s short, snappy, and focused. Clearly Prevention knows how to tap into the interests of their audience, because response to this clip has been excellent. Over 200,000 views, 2,000 reactions, and – in that most coveted engagement form – nearly 2,000 shares.

Read More

Bauer Media finds a new partner in Wochit

Bauer Media Wochit Partnership

Bauer Media is one of the largest, multi-platform media companies in Europe, controlling over 600 magazines and 400 digital products alongside radio and television stations. Today, we’re pleased to announce that Bauer Media has selected Wochit to support its aggressive video strategy.

Bauer Media has a goal to create and publish video across its entire brand portfolio and engage online audiences. This new partnership with Wochit will allow them to realize these goals rapidly and efficiently. Read More

An iPhone 7 for us, 10 million views for CBS

Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a social video all about the iPhone 7 last week. And the response has been otherworldly! This Wochit-produced clip is currently sitting at 9.2 million views, 130,000 shares, 22,000 comments, and over 70,000 reactions. In honor of its amazing success – and the iPhone’s launch today – we want to break down this high-performing social video.Read More

Why should news publishers be making social videos?

social videos social videos social videos examples

News publishers are not strangers to video. From traditional broadcasting to video on content on their websites, many news organizations – regardless of their size – have a history with the moving image. Despite this familiarity with video, some publishers are uncertain about utilizing social video. Can the short length and playful snippets be reconciled with hard news? And what do publishers have to gain?Read More

CBS News pays tribute to Gene & Gilda

Legacy news giant CBS offered up a heartwarming tribute on social this week. Following comedian Gene Wilder’s death on Monday, they put together this piece looking at his tragically short marriage to Gilda Radner. The video, created by Christina Capatides and Jenny Earl, connected with viewers who were touched by Wilder’s passing. This is reflected in the engagement numbers, coming at 75,000 views, almost 2,000 reactions, 51 comments, and over 300 shares.Read More

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