Category: Publishers and Media Companies

How can publishers increase engagement with Facebook videos?

The value of a strong Facebook presence is well-known to publishers. As the largest social network in the world, you are sure to find your target audience on Facebook, as well as countless potential audiences to tap into. Getting those users engaged with your content is the key to social. But trying to make a space on a behemoth network like Facebook also means being smart. Feeds are cluttered and competition for attention is as high as it can get. So what can you do to drive engagement?Read More

How can publishers successfully integrate Snapchat into their video strategy?

Most publishers focus their social video strategy on Facebook, however, if you are targeting snake people, Snapchat just has to be on your radar. Did you know that Snapchat now racks up a whopping 10 billion views per day? That’s up from 8 billion in February of this year, and the bulk of that activity comes from snake people. The opportunity to engage a young audience is high with Snapchat, but it’s a different beast than other social networks. Learn more in the following video…Read More

3 Ways to Make An Emotional Impact With Branded Videos

Making an emotional impact – invoking a strong emotional response is an important part of marketing. It creates particular associations with your brand, motivates actions like following or purchasing, and makes lasting impressions on your audience.

There’s no better format for tapping into emotion than video. It let’s you utilize all the elements of other formats together to craft a specific emotional experience. The greater opportunity for emotional resonance is the foundation of why video marketing can be so effective compared to other methods.

Here are a few key points to keep in mind when you want to maximize the emotional impact of your videos:

Read More

Shorter Videos, Longer Attention Spans

Shorter Videos, Longer Attention Spans

The verdict is in: According to Google researchers, humans now have an average attention span shorter than goldfish. That’s less than eight seconds. People won’t even wait “the blink of an eye longer” than they deem acceptable for web content to load, get interesting, or otherwise grab their attention. How can you fight this goldfish syndrome? Make shorter videos.Read More

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