Category: Publishers and Media Companies

Even for news publishers, emotion is the key to social video

Even for news publishers emotion in videos are key

The Reuters Institute for the Study of Journalism recently published a fascinating report on The Future of Online News Video. It takes a hard, statistical look at news video and news publishers online and in the social space. There’s a wealth of valuable data for news organizations and video creators, but one of the biggest takeaway is that emotional storytelling in social video is extremely important, even for hard news publishing.Read More

Weekly Wochit: CBS News scores a hit with Hillary

Like every news publisher big and small, CBS News is steeped in coverage of the U.S. presidential election. This week they crafted a masterful social video with Wochit. It looks at the history of female political pioneers in the context of Hillary Clinton becoming the first female presidential nominee of a major party in the United States. The video struck a chord, racking up thousands and thousands of likes and views.Read More

Weekly Wochit: A Different Kind of Workout High

Today, we’re looking at a hit from NowThis, a social-based and video-focused publisher. Over a variety of pages on all the major platforms, they tackle everything from breaking news to fine cocktails. They recently published a video about a unique new gym in San Francisco on their Facebook page NowThis Weed that proved to be a success, racking up over 5,500 shares and more than 1,700 comments. Read More

So what is a social video?

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Social video has grown enormously in popularity and volume over the last two years. Video is now the most popular of content on social media, and the most effective for driving engagement and growing audiences.

But none of that really answers the question: what is a social video?Read More

Introducing the Publisher’s Guide to Social Video 2016

Today we are pleased to share The Complete Guide to Social Video 2016.  Video has become the most popular and powerful type of content on social. Media companies and publishers of all sizes know that a smart video strategy has to be the foundation of social success. Our feeds are flooded daily with social videos, each vying for our attention in an effort to gain followers, grow audiences, and raise awareness.

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How to Create Videos that People Will Share

videos that people actually share

Facebook recently announced major updates to their News Feed that have big implications for publishers. Content shared by users’ friends and family will rank higher, appearing higher in feeds. Content that Facebook’s algorithms believe you’ll find informative and entertaining – regardless of its source – are also being prioritized in this update. These updates mean publishers need to continue focusing on driving engagement, and should particularly hone in on content that users will share.

We already know that video is the most shared content type on Facebook, so publishers with a video-centric strategy are already ahead of the game. But what are the elements of a video that people want to share it?

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What does the future look like for media companies?

The digital age has led to huge shifts in many long-standing industries, publishing having been significantly impacted (to say the least), and not simply in terms of print giving way to online distribution.  Publishers and media companies face ever-changing methods of content delivery, user habits, new platforms and networks through which users find and engage with content. And, as we have seen with the meteoric rise of online video, even the medium moves with time.Read More

Facebook Instant Articles: Good news for publishers?

Video instant articles facebook

In April of this year, Facebook opened the gates of its Instant Articles feature, which now incorporates videos, to all publishers on the platform, regardless of size or location. Previously, the feature had only been open to a select group of major publishers, while Facebook perfected Instant Articles.

What exactly is this feature, and why use it? The simplest answer is speed, and the benefits it brings.

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