CBS News has a strong social video presence. They regularly reel in massive views. This recent #WochitWin already has over 1.2 million views, along with thousands of shares and comments. It’s easy to see why this seasonal piece connects with social audiences.Read More
2017 has been a banner year for social video. Publishers and media companies of every stripe have been crafting more amazing video content than ever. publishers have been producing incredible social videos and finding ever-greater success. With so many excellent videos with over 1 million views being made with Wochit, it was a challenge to select only 10 to highlight. But in honor of all the smash hits this year has brought, we’re taking a look at 10 of the best #WochitWin videos of 2017.
The times have changed and keep on changing for the publishing industry and media companies. The economics of the industry are drastically different than they were a generation ago. Online publishing and social media demand more content output than ever. But even so, staffing and editorial shifts continue to rock the industry. How can you increase your value as a creator, writer, or editor in the new media landscape? One thing that can help you stand out is video expertise.
Colombian publisher Caracol is using Wochit for its video content across multiple channels. Their entertainment and music imprint, Shock, shared this excellent clip about Gal Gadot, her role as Wonder Woman, and the allegations against Hollywood producer and director Brett Ratner. This sharp clip combines a variety of elements into a sharp, captivating social video.Read More
Today we’re announcing the launch of Wochit Plus, a new collection of timely, relevant, and unique videos, with social media intelligence and news agency Storyful as the first official Plus partner. Thew new offering, an add-on for Wochit users, enhances our expansive asset library.
Audio is not the most social-friendly content. Audio content requires time and attention that social audiences don’t often give on social. Social networks are built to favor visual content, especially video. This doesn’t mean social is a no-go for radio broadcasters and podcast networks, though. Social video can serve audio-centric publishers by growing audiences and creatively transforming what starts as audio content into a video form (such as interview clips and live performances).
Ringier Africa Digital Publishing (RADP) has three video teams in three countries, all using Wochit to produce content for their brands Pulse Nigeria, Pulse Ghana, Pulse Live Kenya, and Business insider Sub Saharan Africa. Ringier’s Team Leader of video, Noel Hutchinson, recently held a competition between creators with the goal of finding an innovative, new format that could be replicated in videos moving forward. It all kicked off with a special training session by Wochit.Read More
Audiences are devouring social video every day all across social media. But just because people seem to love video doesn’t mean they love every video. We’ve shared our tips about how to make videos stand out to impress and engage audiences. Now let’s talk about some common pitfalls of social video that will turn viewers off and work against you.
A&E’s Lifetime TV has a robust social video strategy that goes far beyond their broadcast content. Coverage of movies, celebrities, lifestyle content, and even recipes fills out their social feeds and engage their audience. Earlier this week, they shared this look back at the career of world-renown actress Kate Winslet, starting with the blockbuster Titanic.Read More
Our Q3 social index is here and overflowing with insight from our analysis of over 10,000 Facebook videos, created by more than 200 publishers. These videos were published on 300+ Facebook pages between June 2017 and August 2017. One of the most notable trends found is that increasing the number of videos shared yields disproportionate gains in views and engagement. On average, publishers that increased their video production saw their video views triple.