Wochit announced today that it has been selected by Mindshare North America, a WPP company, to be an Action Partner of THE LOOP, Mindshare’s Adaptive Marketing system, to create content in conjunction with Mindshare Entertainment.Read More
>PRWEB.COM NewswireNew York, NY (PRWEB) August 21, 2014
Wochit, the creator of the revolutionary video creation platform, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 Winners in the Consumer Services: Online Content Publishers category.
Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Wochit was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
“This year’s OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today’s advances in cloud computing and other on-demand services. Social commerce is flourishing, bringing prosperity to a wide variety of retail markets. Payment options are becoming even more user-friendly and secure. And advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want–exactly when they want it,” says Tony Perkins, founder and editor of AlwaysOn. “OnMedia 100 winners continue to open up new ways for consumers to connect with goods and services. Innovation in the digital media sector shows no sign of slowing down, and we predict even more growth and positive disruption coming during the next few years.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted an intensive three-month selection process to finalize the 2014 list.Read More
>PRWEB.COM NewswireNew York, NY (PRWEB) June 05, 2014
Wochit announces that GEN Summit 2014 has partnered with Wochit to produce real time video for their global media conference being held 11th-13th of June in Barcelona, Spain. Wochit has clients ranging from major newspapers and magazines, across new media and brands and has recently established a presence in the UK. Already serving clients worldwide, Wochit has proven success in changing the speed and economics around video production for their clients.
At the GEN Summit 2014, Wochit’s video creation platform will empower GEN to create coverage from the conference in real time. The coverage will include interviews, podium discussions and other footage from the conference. All videos will be produced using Wochit’s patented video creation platform and voice-over talent. The GEN conference is attended by global leaders and decision makers in media, including print, broadcast and digital.Read More
Media companies looking for a way to ride the wave of customer demand for online video content may have found their vessel with the new $11 million financing for New York-based Wochit.
The company, founded by two serial Israeli entrepreneurs, has raised fresh capital to roll out its text-to-video technology to any publisher that’s looking for more ways to put more video in front of their audience.
Wochit’s new round was led by Marker LLC, with participation from previous investors Cedar Fund, Greycroft Partners, and Redpoint Ventures. According to Wochit chief executive and co-founder Dror Ginzberg, the company already has a number of high-profile customers including Forbes, AOLOn (whose parent company is the publisher of TechCrunch), The Chicago Tribune, Yahoo and several others.Read More
Short form video creation platform company honored with the Gutenberg Prize for disruptive technology in the field of journalism.
New York, NY (PRWEB) April 25, 2014
The Tribeca Film Festival and Disruptor Foundation has awarded Wochit the Gutenberg Prize, as a part of the Tribeca Disruptive Innovation Awards for its disruptive technology in the field of journalism. Producing journalistic videos has traditionally been expensive and labor intensive. Wochit provides a unique solution for digital video creation at a time when the consumer demand for online video is exploding. Whether a publisher’s goal is to put a highly relevant video on every web page or to insert–in real time–video into social media, Wochit’s new video creation platform makes it all possible by automating 95% of the drudgery. The cloud based video creation platform enables publishers, multi-channel networks and brands to instantly react to any story and economically scale.Read More
To fully appreciate what Wochit does, you have to see its technology in action.
Wochit is described by its co-founder and current chief executive Dror Ginzberg as a “creation and monetization” platform for short-form video content. Now when it comes to online video that can mean a lot of things. Broadly speaking, YouTube is also a video creation and monetization platform.
What separates Wochit, though, is that it has the ability to take away all of the resource-intensive aspects of video creation and monetization. The service can do all of the work for you — from creation to distribution — with a few clicks. And often in 10 minutes or less.Read More
Amazon is deploying drones, Facebook is going video, and Google is surely working on a T-1000 prototype as we speak. 2013 has been a year where technology literally dominated our news feeds. We read about the new iPhone on our old iPhones and watched YouTube videos from every screen in the house. Digital video alone had a number of tech breakthroughs from YouTube’s “troll-free” comments to Vine continuing its quest to destroy our attention spans 6 seconds at a time.
But for all the great digital video innovations, five specific technologies stuck out this year. These are the tools and tech that redefined how we consume and create digital video on every platform.Read More
The quest to make it real-time, relevant
CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers
This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either directly or through their agencies. Speed is Wochit’s biggest selling point, as it can churn out a video in as little as 10 minutes. That real-time quality is a big part of the appeal for Colin Kinsella, North American CEO of Mindshare, an early customer.
Article courtesy of www.adweek.com.
Colin Kinsella, who joined WPP as the CEO of Mindshare, NA this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events.
In November, we interviewed him in Monaco about the efforts at real-time marketing at Digitas. You can find that interview here.
Last week, at the OMMA video conference during Advertising Week, we spoke with him about the real-time movement. He said that while video is the essential media element, cost around content creation presents barriers. Rather than using UGC, the he is very keen on using new technology providers – and cites Wochit, and Tel Aviv-based start-up, to provide video clips for campaigns in near to real-time.
Earlier this year, we interviewed Wochit founder Dror Ginzberg. You can find that interview here.
You can find this post on Beet.TV.
Article courtesy of www.huffingtonpost.com.