Category: News & Events

Wochit Wins a Tribeca Film Festival Disruptive Innovation Award

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Short form video creation platform company honored with the Gutenberg Prize for disruptive technology in the field of journalism.

New York, NY (PRWEB) April 25, 2014

The Tribeca Film Festival and Disruptor Foundation has awarded Wochit the Gutenberg Prize, as a part of the Tribeca Disruptive Innovation Awards for its disruptive technology in the field of journalism. Producing journalistic videos has traditionally been expensive and labor intensive. Wochit provides a unique solution for digital video creation at a time when the consumer demand for online video is exploding. Whether a publisher’s goal is to put a highly relevant video on every web page or to insert–in real time–video into social media, Wochit’s new video creation platform makes it all possible by automating 95% of the drudgery. The cloud based video creation platform enables publishers, multi-channel networks and brands to instantly react to any story and economically scale.Read More

Would This Tech Have Replaced Ted Baxter?

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April 25 (Bloomberg) — Wochit CEO Dror Ginzberg discusses the company’s web video production automation software on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

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Wochit Can Turn Anyone into a Video Creator

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To fully appreciate what Wochit does, you have to see its technology in action.

Wochit is described by its co-founder and current chief executive Dror Ginzberg as a “creation and monetization” platform for short-form video content. Now when it comes to online video that can mean a lot of things. Broadly speaking, YouTube is also a video creation and monetization platform.

What separates Wochit, though, is that it has the ability to take away all of the resource-intensive aspects of video creation and monetization. The service can do all of the work for you — from creation to distribution — with a few clicks. And often in 10 minutes or less.Read More

Top Five Breakthrough Video Technologies of 2013

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Amazon is deploying drones, Facebook is going video, and Google is surely working on a T-1000 prototype as we speak. 2013 has been a year where technology literally dominated our news feeds. We read about the new iPhone on our old iPhones and watched YouTube videos from every screen in the house. Digital video alone had a number of tech breakthroughs from YouTube’s “troll-free” comments to Vine continuing its quest to destroy our attention spans 6 seconds at a time.

But for all the great digital video innovations, five specific technologies stuck out this year. These are the tools and tech that redefined how we consume and create digital video on every platform.Read More

Media Shops Try New Tricks in Branded Content

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The quest to make it real-time, relevant

CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers

This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either directly or through their agencies. Speed is Wochit’s biggest selling point, as it can churn out a video in as little as 10 minutes. That real-time quality is a big part of the appeal for Colin Kinsella, North American CEO of Mindshare, an early customer.

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Mindshare’s Kinsella: Video Is the Key to Real-Time Marketing and ‘Wochit’ Provides Compelling Solution

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Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events.

In November, we interviewed him in Monaco about the efforts at real-time marketing at Digitas.   You can find that interview here.

Last week, at the OMMA video conference during Advertising Week, we spoke with him about the real-time movement.  He said that while video is  the essential media element, cost around content creation presents barriers.  Rather than using UGC, the he is very keen on using new technology providers – and cites Wochit, and Tel Aviv-based start-up, to provide video clips for campaigns in near to real-time.

Earlier this year, we interviewed Wochit founder Dror Ginzberg.  You can find that interview here.

You can find this post on Beet.TV.

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Wochit integrates with Vizrt to provide complete video packages for news events

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Wochit analyzes breaking news, automatically gathering video and images and embedding graphics then generates videos that can be used online and on-air.

Wochit, a platform that enables media publishers to access or generate high quality video content based on trending stories and news, has integrated into their platform a variety of Vizrt products as part of their video creation process. The platform has the ability to generate a massive amount of broadcast quality videos in a cost effective way by automating almost every step of the content creation process.Read More

Wochit’s McAllister on Scaling Quality News Video

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Founded in 2012, Wochit aims to be a newsroom for the digital age, producing upwards of 450 news videos a day for publication via the company’s platform on a variety of website, blogs, mobile applications and other publishing sources. Beet.TV spoke with recently appointed CEO Keith McAllister at our studio in New York.

“We’ve found the sweet spot between technology and human touch,” McAllister says.

With the Wochit platform and partnerships with notable media companies like Reuters and Getty, Wochit is able to create massive amounts of high-quality content quickly and at a low price point.

“If you imagine that there’s 10 steps to creating a video, we’ve automated eight of them, and we have human beings do parts of the video creation that are most important. One is putting the voice on, and the other is doing quality control,” he says.

Wochit recently announced a $4.75 million round of venture capital financing from Redpoint Ventures, Cedar Fund and Greycroft Partners.

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Wochit’s DIY newsroom platform attracts $4.75M, former Reuters executive as CEO

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News moves fast, and video is an important medium for staying on top of stories as they break.

Video production platform Wochit has raised $4.75 million and hired media veteran Keith McAllister to make creating and publishing high-quality videos as efficient as possible. Wochit produces videos as news breaks or topics start to trend. The technology automates a majority of the steps involved in creating videos so they can be released more quickly and cheaply.

Wochit monitors tens of thousands of social media and syndication feeds to pinpoint trending stories. As stories come up, Wochit produces video content as fast as possible for publishers to distribute through their own networks. It enables web sites, mobile apps, news services, blogs, and other publishers to build their own newsroom in a way that is scaleable, relevant, and can open up new revenue opportunities. The company has relationships with sources like Reuters and Getty Images and produces an average of 458 news videos a day.

The team is made up of people with expertise in TV production and video technology as well as media. McAllister has more than 25 years of experience with journalism, digital publishing, and content syndication. He previously worked as the general manager of Global Consumer Media for Thomson Reuters and worked for CNN. Wochit received backing from Redpoint Ventures, Cedar Fund, and Greycroft Partners. It has offices in New York and Tel Aviv.

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Redpoint’s investment in Wochit

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What makes Wochit so special?

The news business is ripe for disruption. Users are consuming news information like never before – but they want it immediate, relevant and accessible wherever they are, especially on their mobile devices. From my experience at YouTube, if users can get what they want from the news when they want it, they would prefer to see it and hear about it, not just read it.

Secondly, getting access to most news stories with quality video is likely to be a day late and definitely a dollar short. In today’s news eco-system there is massive publishing of text-based news, but aside from a few of today’s most high profile headlines there is a shortage of quality news delivered via video,. It’s just a fact: text based news – especially on mobile – doesn’t monetize very well. However, video news stories do just fine, oftentimes commanding premium CPM’s. It’s not surprising publishers of all shapes and sizes are looking for ways to more efficiently create and distribute video news stories.

The Wochit team is diving in to solve both the user need and the publisher problem. These are not challenges easy to solve, so we’re especially excited to reconnect with an old friend, Ran Oz, and a new friend, Dror Ginzberg—the co-founders of Wochit. They bring both world-class technology talent and great entrepreneur bona fides to the effort. We’re thrilled to be working with them and the team they’ve formed.

We’re on a very exciting journey to re-invent the news business. Stay tuned… in video.

Interview courtesy of

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