April 25 (Bloomberg) — Wochit CEO Dror Ginzberg discusses the company’s web video production automation software on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)
To fully appreciate what Wochit does, you have to see its technology in action.
Wochit is described by its co-founder and current chief executive Dror Ginzberg as a “creation and monetization” platform for short-form video content. Now when it comes to online video that can mean a lot of things. Broadly speaking, YouTube is also a video creation and monetization platform.
What separates Wochit, though, is that it has the ability to take away all of the resource-intensive aspects of video creation and monetization. The service can do all of the work for you — from creation to distribution — with a few clicks. And often in 10 minutes or less.Read More
Amazon is deploying drones, Facebook is going video, and Google is surely working on a T-1000 prototype as we speak. 2013 has been a year where technology literally dominated our news feeds. We read about the new iPhone on our old iPhones and watched YouTube videos from every screen in the house. Digital video alone had a number of tech breakthroughs from YouTube’s “troll-free” comments to Vine continuing its quest to destroy our attention spans 6 seconds at a time.
But for all the great digital video innovations, five specific technologies stuck out this year. These are the tools and tech that redefined how we consume and create digital video on every platform.Read More
CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers
This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either directly or through their agencies. Speed is Wochit’s biggest selling point, as it can churn out a video in as little as 10 minutes. That real-time quality is a big part of the appeal for Colin Kinsella, North American CEO of Mindshare, an early customer.
Article courtesy of www.adweek.com.
Colin Kinsella, who joined WPP as the CEO of Mindshare, NA this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events.
In November, we interviewed him in Monaco about the efforts at real-time marketing at Digitas. You can find that interview here.
Last week, at the OMMA video conference during Advertising Week, we spoke with him about the real-time movement. He said that while video is the essential media element, cost around content creation presents barriers. Rather than using UGC, the he is very keen on using new technology providers – and cites Wochit, and Tel Aviv-based start-up, to provide video clips for campaigns in near to real-time.
Earlier this year, we interviewed Wochit founder Dror Ginzberg. You can find that interview here.
You can find this post on Beet.TV.
Article courtesy of www.huffingtonpost.com.
Wochit, a platform that enables media publishers to access or generate high quality video content based on trending stories and news, has integrated into their platform a variety of Vizrt products as part of their video creation process. The platform has the ability to generate a massive amount of broadcast quality videos in a cost effective way by automating almost every step of the content creation process.Read More
Founded in 2012, Wochit aims to be a newsroom for the digital age, producing upwards of 450 news videos a day for publication via the company’s platform on a variety of website, blogs, mobile applications and other publishing sources. Beet.TV spoke with recently appointed CEO Keith McAllister at our studio in New York.
“We’ve found the sweet spot between technology and human touch,” McAllister says.
With the Wochit platform and partnerships with notable media companies like Reuters and Getty, Wochit is able to create massive amounts of high-quality content quickly and at a low price point.
“If you imagine that there’s 10 steps to creating a video, we’ve automated eight of them, and we have human beings do parts of the video creation that are most important. One is putting the voice on, and the other is doing quality control,” he says.
Wochit recently announced a $4.75 million round of venture capital financing from Redpoint Ventures, Cedar Fund and Greycroft Partners.
Article courtesy of beet.tv.
News moves fast, and video is an important medium for staying on top of stories as they break.
Video production platform Wochit has raised $4.75 million and hired media veteran Keith McAllister to make creating and publishing high-quality videos as efficient as possible. Wochit produces videos as news breaks or topics start to trend. The technology automates a majority of the steps involved in creating videos so they can be released more quickly and cheaply.
Wochit monitors tens of thousands of social media and syndication feeds to pinpoint trending stories. As stories come up, Wochit produces video content as fast as possible for publishers to distribute through their own networks. It enables web sites, mobile apps, news services, blogs, and other publishers to build their own newsroom in a way that is scaleable, relevant, and can open up new revenue opportunities. The company has relationships with sources like Reuters and Getty Images and produces an average of 458 news videos a day.
The team is made up of people with expertise in TV production and video technology as well as media. McAllister has more than 25 years of experience with journalism, digital publishing, and content syndication. He previously worked as the general manager of Global Consumer Media for Thomson Reuters and worked for CNN. Wochit received backing from Redpoint Ventures, Cedar Fund, and Greycroft Partners. It has offices in New York and Tel Aviv.
Courtesy of venturebeat.com
What makes Wochit so special?
The news business is ripe for disruption. Users are consuming news information like never before – but they want it immediate, relevant and accessible wherever they are, especially on their mobile devices. From my experience at YouTube, if users can get what they want from the news when they want it, they would prefer to see it and hear about it, not just read it.
Secondly, getting access to most news stories with quality video is likely to be a day late and definitely a dollar short. In today’s news eco-system there is massive publishing of text-based news, but aside from a few of today’s most high profile headlines there is a shortage of quality news delivered via video,. It’s just a fact: text based news – especially on mobile – doesn’t monetize very well. However, video news stories do just fine, oftentimes commanding premium CPM’s. It’s not surprising publishers of all shapes and sizes are looking for ways to more efficiently create and distribute video news stories.
The Wochit team is diving in to solve both the user need and the publisher problem. These are not challenges easy to solve, so we’re especially excited to reconnect with an old friend, Ran Oz, and a new friend, Dror Ginzberg—the co-founders of Wochit. They bring both world-class technology talent and great entrepreneur bona fides to the effort. We’re thrilled to be working with them and the team they’ve formed.
We’re on a very exciting journey to re-invent the news business. Stay tuned… in video.
Interview courtesy of redpoint.com.
Video is becoming an increasingly important part of news coverage online. But it’s also expensive and time-consuming to produce, and many publishers don’t have the resources to create them on their own. A startup called Wochit is changing the economics around video production for breaking news, and has raised $4.75 million to make their technology available to more publishers.
Wochit makes it easier for news organizations to have timely videos around breaking stories as they happen. By licensing raw footage from original sources, the startup produces videos that can be repurposed and embedded onto publisher sites. But the secret sauce is in how Wochit brings those pieces together — by automating the process of editing footage into watchable segments.
According to Wochit co-founder and CEO Dror Ginzberg, the process is about 95 percent automated, which drastically reduces the time and cost associated with producing timely news videos. For news organizations that aren’t local to where a particular news story is breaking, or for those who don’t have the resources or personnel to produce the content themselves, Wochit enables them to publish and monetize videos related to the news.
For each story, Wochit creates a template video that can be used by any news organization, but it can also provide more customized videos for individual publishers. That allows them to provide white-labeled videos with their own branding, incorporating their own media and basing content of the video on the text of their stories.
To advance its go-to market strategy, Wochit has raised $4.75 million from investors that include Redpoint Ventures, Cedar Fund, and Greycroft Partners. The company was founded by Ginzberg, who previously founded image syndication platformPicApp, as well as CTO Ran Oz who was a co-founder and CTO of BigBand Networks. It now has 20 employees, with offices in Israel and New York City.
Courtesy of techcrunch.com
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