Text overlay is a crucial part of social videos now, as it allows viewers to easily digest content regardless of how and where they’re taking it in. It tells your story for viewers watching on mute, reinforces key points for those with the sound on, and generally makes mobile viewing a simpler experience. Now, we’ve rolled out a brand new feature that gives videomakers even greater control over their text overlay.
Our mission has always been to give publishers the power to make videos worth sharing. Today, we’re announcing a powerful update that makes creating and sharing videos even easier.
Introducing Social Video Optimization! This new feature enables Wochit creators to rapidly generate and distribute social video that is optimized specifically for the social network or digital platform of their choice. With this feature, you will instantly increase your video inventory and deliver a platform-optimized viewer experience.Read More
Today, we’re pleased to announce a partnership with the world’s largest platform for social change, Change.org. With Wochit’s platform, they are pursuing a strategy to increase social impact through online video. Change.org has begun implementing Wochit to create content for their audiences in the UK, Germany, Italy, Spain, France, Indonesia, and the United States, with more to follow. Read More
Today we are pleased to share The Complete Guide to Social Video 2016. Video has become the most popular and powerful type of content on social. Media companies and publishers of all sizes know that a smart video strategy has to be the foundation of social success. Our feeds are flooded daily with social videos, each vying for our attention in an effort to gain followers, grow audiences, and raise awareness.
17 May 2016 – inews.co.uk has today revealed a new partnership with online video creation platform Wochit. Empowering its newsroom and editorial team to quickly and easily create bespoke short form video content for its expanding online audiences, the alliance forms part of Johnston Press’ on-going mission to give users the best possible experience across all devices and news brands.
Now you can download and use your Wochit-made videos anywhere!
Yep, that’s right – we’re doing a little happy dance with you because now you can download, embed or link to your video directly from the Publish page and use your videos on any blog, website or YouTube channel to monetize, share or just plain old break the internet.Read More
Fashion week has arrived, and you know what that means— hot video clips galore! The New York dates are September 10-17, London is the 18-22, Milan is the 23-29, and Paris is September 30-October 7. In other words, if you have the cash and room in your passport, Fashion Week can become Fashion Month. However, for the non A-listers, you’ll likely be taking to YouTube, E! Network, and your favorite fashion blogs for a peek into this autumn’s “hautest” looks. And that’s a good thing.Read More
Who is the King of Digital Media Types?
As we move further into a Youtube, Snapchat, and Vine-driven video world, it becomes more important for video creators to think about WHAT they’ll create instead of simply HOW they’ll create. For more details on the HOW side, check out our CEO, Dror Ginzberg, at the bottom of this post chatting about using Wochit to turn simple news stories or ideas into full videos.
But back to the WHAT to create.
Some of the most fascinating Youtube and Vine creators are making videos that focus on funny and real life situations – either analyzing what’s happening in the world today (news) or creating situational comedies in tiny bite size six second videos.
So what should you focus your content and digital media on?
wochit’s head of EMEA, Christoph Pleitgen, moderated a thought leadership panel this month at the GEN Summit, in Barcelona, titled New Video Formats – What’s Working and What’s Not. Experts from Spiegel Online, France24, and BBC News highlight the highs and lows of coming up with online video formats that work.
“I think up until about two years ago we were pretty much clipping telly and putting it online, and we have found out that that doesn’t work at all,” explained Inga Thordar, editor, BBC World News.
Read the complete write up, by journalism.co.uk here.