Italian publisher Mondadori Group numerous brands across 38 different Facebook pages, with over 13 million followers. Their brands include Giallo Zafferano, Focus, Donna Moderna, Pianeta Mamma, and many more. Across them all, video has been a primary element of their content strategy, with great success. In April, Mondadori received over 90 millions views of its online videos!
We’re very pleased to announce two new content deals that will expand access to high-quality assets to all of Wochit’s customers. A multi-year exclusive agreement with Getty Images, the world leader in visual communications, will give our users real-time access to content generated by Getty Images’ global network of over 200,000 contributors. And a new partnership with Fresco News, a network that connects mobile journalists to newsrooms worldwide, will bring Fresco’s vetted library of crowdsourced news content to our library.
In analyzing the data from videos created with Wochit, it’s clear that publishers and media companies are eager to integrate social content into their coverage. In fact, 30% of all videos made with Wochit in March used content from Facebook, Instagram, or Twitter. Social is no longer just a mechanism through which stories are shared – social has truly become a part of many stories.
Monetization is a big question on the minds of many publishers, brands, and media companies when it comes to video. Despite all the focus and interest in online video content, some mystery still remains about how to most effectively leverage that content in a revenue stream. Take our survey to glean insights on the video monetization strategies of your peers and also, share your own.
Text overlays are an integral part of social videos. As one of the primary methods through which to tell your story, text overlays are naturally also a perfect way to build and showcase your brand’s identity. Brand identity can be supported by many elements of a video—the tone, the look, the pace, the editorial voice, and yes, the way text overlays appear in your videos.Read More
Today, we’re pleased to announce several new content partnerships and new customers across APAC. We are thrilled to be forming more publisher relationships in Asia and Australia, increasing the power of social video in a growing market.
Journalists in the field don’t have the time to wait on uploads, but when stories are breaking, editors and creators back in newsroom want footage immediately. With our new MoJo Uploader, journalists can now transfer their videos and images directly into the newsroom production line—where Wochit videos can be made in (almost) real time.Read More
A horizontal aspect ratio was once the gold standard for social and online video. But now, square videos are taking over social media. Our new Guide to Square Video, would lead you through the new trend.Read More
We are pleased to announce that PA Group has made a strategic investment in Wochit. PA Group is the parent company of the Press Association (PA), the national news agency for the United Kingdom and Ireland.Read More