We are constantly striving to improve the Wochit platform. We want to make video creation as straightforward and easy as we can, and we are constantly gathering feedback from creators using Wochit. Here are a few of the most requested and loved updates to the Wochit platform in 2017:
We’ve analyzed over 5000 videos from more than 100 publishers that were shared to over 300 Facebook pages in Q2 of this year (between March and May of 2017). We’ve found that publishers are doubling down on video to drive engagement and revenue. Square has become the clear winner in the aspect-ratio battle. Videos over 90 seconds are growing in popularity and number. But that’s just the tip of the iceberg.Read More
Today we’re announcing a partnership with France Médias Monde as part of the publisher’s expanding digital strategy. This partnership will better enable France Médias Monde to rapidly create short-form, optimized social video for cross-network distribution in order to grow and engage global audiences – all through using the Wochit platform.Read More
Italian publisher Mondadori Group numerous brands across 38 different Facebook pages, with over 13 million followers. Their brands include Giallo Zafferano, Focus, Donna Moderna, Pianeta Mamma, and many more. Across them all, video has been a primary element of their content strategy, with great success. In April, Mondadori received over 90 millions views of its online videos!
We’re very pleased to announce two new content deals that will expand access to high-quality assets to all of Wochit’s customers. A multi-year exclusive agreement with Getty Images, the world leader in visual communications, will give our users real-time access to content generated by Getty Images’ global network of over 200,000 contributors. And a new partnership with Fresco News, a network that connects mobile journalists to newsrooms worldwide, will bring Fresco’s vetted library of crowdsourced news content to our library.
In analyzing the data from videos created with Wochit, it’s clear that publishers and media companies are eager to integrate social content into their coverage. In fact, 30% of all videos made with Wochit in March used content from Facebook, Instagram, or Twitter. Social is no longer just a mechanism through which stories are shared – social has truly become a part of many stories.
Monetization is a big question on the minds of many publishers, brands, and media companies when it comes to video. Despite all the focus and interest in online video content, some mystery still remains about how to most effectively leverage that content in a revenue stream. Take our survey to glean insights on the video monetization strategies of your peers and also, share your own.
Text overlays are an integral part of social videos. As one of the primary methods through which to tell your story, text overlays are naturally also a perfect way to build and showcase your brand’s identity. Brand identity can be supported by many elements of a video—the tone, the look, the pace, the editorial voice, and yes, the way text overlays appear in your videos.Read More