Branded video – essentially, sponsored content – was finally embraced by Facebook last year. The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve a path to monetization through partnerships with brands and marketers.
Today, we’re pleased to announce several new content partnerships and new customers across APAC. We are thrilled to be forming more publisher relationships in Asia and Australia, increasing the power of social video in a growing market.
Over the last week, Instagram rolled out the live feature of Instagram Stories globally. Instagram’s increased focus on video over the last year mirrors that of its now-parent, Facebook. The addition of live video takes yet another page from the Facebook playbook and puts Instagram in play among the various live video features and services. So what do live Instagram Stories mean for publishers?
Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More
Video viewing isn’t the only thing that’s gone mobile – journalism and news video is rapidly expanding into the territory of mobile capture and creation. Reporters can cover events on-the-fly, on their own. Interviews, breaking news coverage, and live broadcasts can now be carried out by individual journalists at the drop of a hat. Read More
2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers. We’ve pulled together this recent research and findings from throughout 2016 to take a look at the biggest trends of this years….and consider what’s coming in 2017.Read More
2016 has been a big year for social video. Popularity continues to increase among consumers. Publishers, brands, and outlets of every shape and size have embraced social video as a critical component of their online presence. We’ve seen numerous trends emerge over the last year as video has grown. Let’s take a look at 3 of the big changes that are sure to stick with us in the future.Read More
We are thrilled to share the news that Wochit is receiving $13 million in funding from media giants ProSiebenSat.1, Singapore Press Holdings’ SPH Media Fund, Carlo de Benedetti as well as several existing investors including Redpoint, Marker LLC and Cedar Fund. With this funding, we’ll be able to further enhance Wochit’s tools that empower storytellers and creators all around the world every day.Read More
We’re pleased to announce a new partnership with Svenska Dagbladet! The Stockholm-based newspaper has been in publication for over 130 years and is owned by Norwegian media company Schibsted Group. Svenska Dagbladet is turning to Wochit’s cloud-based solutions to create video content for social media as well as its own website.Read More
The internet age has had a massive impact on traditional media, especially print publishers. But now, with the rise of online video, broadcasters are experiencing something akin to what their compatriots in print have been dealt with for years. While television remains popular, people are turning more and more to online video for content that was once exclusive to broadcast.