We’re thrilled to announce a partnership with Digiday Media that brings original, social video to the first annual Digiday Publishing Awards Europe Gala. This celebration of digital publishing innovation featured Wochit-made, short-forms videos focused on each of the award honorees’ winning work.
Autoplay is a crucial element of social video. Facebook, Twitter, and Instagram all set videos to autoplay by default (though of course users can adjust their settings). Beyond social, autoplay video is extremely common in online video advertising. Ad placements across the web are autoplaying videos in the margins of sites. But the position of autoplay in the video ecosystem has become precarious, and its days appear to be numbered.
We are thrilled to announce that Radio France has chosen Wochit for their social video needs! The French public service radio broadcaster has seven national networks with different focuses and specific social channels.
ENEX is an organization of TV broadcasters whose members share their news content and production resources. Now, ENEX members who are clients of Wochit will have access to that content from directly within the Wochit platform.
We’ve analyzed over 5000 videos from more than 100 publishers that were shared to over 300 Facebook pages in Q2 of this year (between March and May of 2017). We’ve found that publishers are doubling down on video to drive engagement and revenue. Square has become the clear winner in the aspect-ratio battle. Videos over 90 seconds are growing in popularity and number. But that’s just the tip of the iceberg.Read More
Today we’re announcing a partnership with France Médias Monde as part of the publisher’s expanding digital strategy. This partnership will better enable France Médias Monde to rapidly create short-form, optimized social video for cross-network distribution in order to grow and engage global audiences – all through using the Wochit platform.Read More
Facebook offers simple, clickable CTAs on natively uploaded videos (we wrote about it here). However, they now come at a price (literally). To add a Facebook CTA to your post, you now have to boost it, a minimum cost of $3. If boosting posts is part of your social video strategy, make sure you keep using click-through CTAs in your videos. But, the question has to be asked – how can publishers still drive viewers back to their website without boosting every single Facebook video they upload? We have some suggestions.
Branded video – essentially, sponsored content – was finally embraced by Facebook last year. The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve a path to monetization through partnerships with brands and marketers.
Today, we’re pleased to announce several new content partnerships and new customers across APAC. We are thrilled to be forming more publisher relationships in Asia and Australia, increasing the power of social video in a growing market.