We’ve analyzed over 5000 videos from more than 100 publishers that were shared to over 300 Facebook pages in Q2 of this year (between March and May of 2017). We’ve found that publishers are doubling down on video to drive engagement and revenue. Square has become the clear winner in the aspect-ratio battle. Videos over 90 seconds are growing in popularity and number. But that’s just the tip of the iceberg.Read More
Today we’re announcing a partnership with France Médias Monde as part of the publisher’s expanding digital strategy. This partnership will better enable France Médias Monde to rapidly create short-form, optimized social video for cross-network distribution in order to grow and engage global audiences – all through using the Wochit platform.Read More
Facebook offers simple, clickable CTAs on natively uploaded videos (we wrote about it here). However, they now come at a price (literally). To add a Facebook CTA to your post, you now have to boost it, a minimum cost of $3. If boosting posts is part of your social video strategy, make sure you keep using click-through CTAs in your videos. But, the question has to be asked – how can publishers still drive viewers back to their website without boosting every single Facebook video they upload? We have some suggestions.
Branded video – essentially, sponsored content – was finally embraced by Facebook last year. The shift was a response to the regular request of publishers for more ways to make money from their Facebook content, not just the actions that content might drive elsewhere. Branded video offers media companies and publishers the opportunity to carve a path to monetization through partnerships with brands and marketers.
Today, we’re pleased to announce several new content partnerships and new customers across APAC. We are thrilled to be forming more publisher relationships in Asia and Australia, increasing the power of social video in a growing market.
Over the last week, Instagram rolled out the live feature of Instagram Stories globally. Instagram’s increased focus on video over the last year mirrors that of its now-parent, Facebook. The addition of live video takes yet another page from the Facebook playbook and puts Instagram in play among the various live video features and services. So what do live Instagram Stories mean for publishers?
Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More
Video viewing isn’t the only thing that’s gone mobile – journalism and news video is rapidly expanding into the territory of mobile capture and creation. Reporters can cover events on-the-fly, on their own. Interviews, breaking news coverage, and live broadcasts can now be carried out by individual journalists at the drop of a hat. Read More
2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers. We’ve pulled together this recent research and findings from throughout 2016 to take a look at the biggest trends of this years….and consider what’s coming in 2017.Read More