How to Choose the Right Media for Your Marketing Videos

How to Choose the Right Media for Your Marketing Videos

Almost half of all marketers (43%) would love to create more video if there were no obstacles like time, resources, or budgeting. And that’s without getting down into the nitty-gritty details of choosing the right media. You can’t just throw up a random video clip and hope it conveys your message enough to get the... Read more »

6 Tips for Turning Infographics into Video

6 Tips for Turning Infographics into Video

Infographics are great for conveying information. They’re visually appealing and make it easier to convey information to potential customers, even when you’re talking about complex subjects. After all, there’s a reason infographics are so popular and that 84% of companies who’ve used them consider them effective. But just like with any other type of content,... Read more »

The Ultimate Guide to Repurposing Your Existing Content

The Ultimate Guide to Repurposing Your Existing Content

Content is one of the most valuable tools in a marketer’s arsenal. Year-over-year growth in unique site traffic for leading content marketers is almost eight times higher compared to followers (Aberdeen). The problem is content creation can be a time-consuming process. Every brand wants more custom content, and that’s what customers want too, but while... Read more »

How to Organize Your Content Library

How to Organize Your Content Library

Your business could be drowning in exceptional marketing content, but without a content library, you wouldn’t even know it. The problem for so many marketing teams is that they spend all their time searching for content instead of organizing what they have and creating a content library. A content library is a collection of pre-approved... Read more »

9 Ways to Tap Into the Power of Video to Maximize Your Event’s Exposure

9 Ways to Tap Into the Power of Video to Maximize Your Event’s Exposure

Event marketing and planning can be a challenge, but can be incredibly rewarding when done well. So how can you get the most out of your event? By keeping your audience engaged, interested, and excited. A key to hosting a successful event is to generate buzz, and lots of it. You want people desperate to... Read more »

5 Qualities to Look for in a Video Creation Platform

5 Qualities to Look for in a Video Creation Platform

Developing dozens of new videos a month or year can be time-consuming and complicated. Unless you have your own video production team in-house or you’ve outsourced all of your video content, most marketing teams don’t have the time or ability to create high-quality videos. After all, video creation isn’t as simple as writing a blog.... Read more »

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