Category: Case Studies

Weekly Wochit: A tribute by Essence gets results

Monthly magazine Essence has been pursuing an active, excellent social video strategy for some time now. They’re experts at crafting pieces for their target audience of African American women – pieces that prompt engagement of all kinds. A recent tribute to TLC’s Lisa “Left Eye” Lopes, on the 15th anniversary of her death, shows off the talent and skill of the creators.Read More

Weekly Wochit: video creativity flourishes at The Yorkshire Post

English daily The Yorkshire Post has embraced a video-first strategy, using Wochit to produce numerous videos for their website and social channels. Creator David Clay noted that “recent updates such as added fonts and enhanced text styling have increased creativity enormously.” The talent and creativity behind their videos shines through in each piece. Take, for example, a recent video all about Yuri Gagarin and space day in Russia.Read More

Weekly Wochit: Aftonbladet puts a fine point on social video

Scandinavia’s biggest daily newspaper, Aftonbladet, recently started using Wochit for their video-creation needs. We couldn’t be happier to have them utilizing our platform. Already their creators are sharing excellent clips focused on entertainment, news, and sports. They’ve zeroed in on best practices for social, honing each piece for maximum effectiveness in a tight runtime.Read More

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