Category: Case Studies

CBS News Scores a Win with a Seasonal Story

CBS News has a strong social video presence. They regularly reel in massive views. This recent #WochitWin already has over 1.2 million views, along with thousands of shares and comments. It’s easy to see why this seasonal piece connects with social audiences.Read More

10 of the Best #WochitWin Social Videos of 2017

2017 has been a banner year for social video. Publishers and media companies of every stripe have been crafting more  amazing video content than ever. publishers have been producing incredible social videos and finding ever-greater success. With so many excellent videos with over 1 million views being made with Wochit, it was a challenge to select only 10 to highlight. But in honor of all the smash hits this year has brought, we’re taking a look at 10 of the best #WochitWin videos of 2017.

Read More Makes a Hit with Gifs, Gal, and Wonder Woman

Colombian publisher Caracol is using Wochit for its video content across multiple channels. Their entertainment and music imprint, Shock, shared this excellent clip about Gal Gadot, her role as Wonder Woman, and the allegations against Hollywood producer and director Brett Ratner. This sharp clip combines a variety of elements into a sharp, captivating social video.Read More

For Ringier Africa, A Little Creativity Goes A Long Way

Ringier Africa Digital Publishing (RADP) has three video teams in three countries, all using Wochit to produce content for their brands Pulse Nigeria, Pulse Ghana, Pulse Live Kenya, and Business insider Sub Saharan Africa. Ringier’s Team Leader of video, Noel Hutchinson, recently held a competition between creators with the goal of finding an innovative, new format that could be replicated in videos moving forward. It all kicked off with a special training session by Wochit.Read More

Publishers, Bring Your Business Content to Video

When people hear “social video,” their first thoughts are likely to be of cute animals or breaking news, not business content. But social video is a space being embraced by business publishers with great success. Business Insider, for example, pulls in over 2.8 billion views per month. There’s an eager audience for business-centric video, and we have a few great examples of how Wochit users are tapping into that interest.Read More

HelloGiggles is having a social video Halloween

Women-centric and positivity-focused online publisher HelloGiggles is feeling the season! Last week they shared a great look back at some classic horror films, with a humorous lens geared towards their female audience. It has racked up nearly 2 million views, along with thousands of shares, comments, and reactions.Read More

Elle France Shows They Are Social Video Experts

Elle France is crafting expert social videos at a rate of several a day. These sharp pieces are driving hundreds of thousands of views, robust conversation threads, and tons of shares. And, of course, they’re using Wochit to keep up the pace and quality! This short piece about cactus-themed cakes is a great example of the expertise of Elle France’s creative team.Read More

Vogue India Ramps Up Social Creation with Wochit

Vogue India brings the best global and Indian fashion, beauty, and culture to their audiences, from print to social media. They recently chose Wochit for their video creation needs and are leveraging the platform to increase production. Their creators are sharing multiple, high-quality videos on Facebook every single day. The social videos are often tied directly to articles on their own site, like this great piece about Princess Di.Read More

How Publishers are Covering the iPhone X with Social Video

How Publishers are Covering the iPhone X with Social Video

When the new iPhone X was announced last week, the world was watching. Publishers from news to tech to lifestyle were on-hand or tuned in, so they could be ready to relay the details to their eager audiences. Naturally, a ton of social video content was created following the event. But while the same story was being told many times over, each publisher and creator told that story in their own unique ways.

Read More

SYFY finds Video Creation to be Quick and Easy with Wochit

TV channel SYFY recently turned to Wochit for their video creation needs and they’re already headed to the stars. Their creators are sharing multiple videos a week covering all the media and events that interest their core, science fiction and fantasy audience. Our platform has helped them expand and simplify their video production efforts.Read More

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