Category: Case Studies

Weekly Wochit: L’Express has a strategy for success

L’Express has an established, successful social video strategy. They bring their audience coverage and content from around the world, and Wochit helps them do that. In this piece, L’Express highlights a popular, English-language story that was making the rounds on social and delivers it to their French audience. With over 764,000 views, 11,000 shares, 1,300 comment, and 28,000 reactions, it’s safe to say that there’s something universal about what makes social video content thrive.Read More

Weekly Wochit: Greatist climbs the wall of social success

Healthy living outlet Greatist keeps its followers up to date on all manner of things related to the “healthyish” generation. A recent video showing off a wild piece of exercise equipment soared to huge numbers. The video currently has 8.1 million views, 22,000 comments, 19,000 reactions, and a stunning 71,000 shares. Those are figures that most publishers can only dream about!Read More

The 3 Seconds That Will Make or Break Your Social Video

Social feeds are extremely crowded. Photos, news, ads, videos, notifications – users are constantly inundated with content vying for their attention. Even after someone taps “play” on your social video, your content has to keep their attention, and the first three seconds are the most critical. Let’s look at some key elements you and your creative teams can use to make those first few crucial seconds capture and hold attention.Read More

Weekly Wochit: ABC.es says goodbye to Obama

This social video from ABC.es has some atypical features for a social video, and it’s success offers some good lessons for publishers. It’s a simple look back at Barack Obama’s presidency through the lens of the White House photographer that has drawn huge numbers. It currently has nearly 10 million views, 161,000 shares, 87,000 reactions, and over 2,000 comments.Read More

Weekly Wochit: another great clip from Muy Interesante México

Spanish-language publisher Muy Interesante México shows once again that they have honed their social video craft to a fine point. This fun piece takes a look at the appendix, which was long thought to be an organ without a purpose. The unique subject and tone of the video has been well-received, with over 1.8 million views, 50,000 shares, 40,000 reactions, and 1,000 comments.Read More

Weekly Wochit: Essence takes its audience back

Essence recently pushed out a striking, unique social video to commemorate President Obama’s final day in office. The look back at his inaugural celebrations highlighted performances, celebrity remarks, and, of course, the former president himself. Essence tapped into the ongoing conversation about American politics with a positive spin, and their audience embraced it. This piece currently has over 5.6 million views, almost 150,000 shares, 129,000 reactions, and over 2,500 comments.Read More

Weekly Wochit: Padres e Hijos lands a social hit

Spanish-language magazine Padres e Hijos (Fathers & Sons) had a huge hit on Facebook this month. This social video looks at 7 simple things that can help you child have a good time a school, tapping directly into the concerns and interests of their target audience. The response has been fantastic; already the piece has over 4 million views, 41,000 reactions, 871 comments and almost 130,000 shares! It’s clear that magazine’s message is getting through to their followers, who are spreading it to their own networks.Read More

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