Infographics are great for conveying information. They’re visually appealing and make it easier to convey information to potential customers, even when you’re talking about complex subjects. After all, there’s a reason infographics are so popular and that 84% of companies who’ve used them consider them effective.
But just like with any other type of content, if you want to get the most use out of your infographics, you should use them in multiple ways. Just take a look at our blog, “The Ultimate Guide to Repurposing Your Existing Content” for examples of how easily you can repurpose your infographic and other content for interesting videos that give you great ROI and take your marketing to the next level.
The question we’re trying to answer in this post is “How can you repurpose your infographics effectively?”
Why Infographics Are Effective
41.5 percent of marketers say that original graphics such as infographics perform best in their content marketing. That’s because customers retain visual information better than any other type of information—it’s easier to digest, more appealing, and extremely effective. In point of fact, visual information is processed 60,000 times faster in the brain, and 40% of people respond better to visual information than plain text.
What this means is that you can pack an infographic with information and your readers will not only retain what they read, but they’ll understand it better. Using an infographic, you can simplify and break down complicated topics into an easily digestible format, demonstrating your expertise.
Why Convert an Infographic to a Video
So, knowing all that, why should you convert an infographic to a video? It may seem counterintuitive, but by repurposing your infographic into a video, you get the maximum benefit out of your content. You can use the same fun and entertaining visuals to create an animated version of your infographic that keeps your audience engaged for longer and shares the same information in a new way.
Videos can get even better engagement than your infographic. 45 percent of people watch an hour or more of video a day, and 60% of millennials say that a video has changed their worldview. So, by transforming your infographic into a video you’re increasing your chance of gaining more viewers and having those same viewers remember what they viewed.
How to Transform Your Infographic Into a Video
So, the question is, how do you effectively transform your infographic into a video that people want to watch?
1. Break Down the Information
Take each piece of information laid out in your infographic and address it one part at a time in your video. In this way, you make sure every topic is laid out simply and visually the same way it is in the infographic.
For example, just take a look at this video infographic from the Orlando Sentinel. Each screenshot provides a different piece of information. This format is simple, straightforward, and covers every topic in the original infographic without getting confused.
2. Turn It Into a Story
Video is your chance to take a lackluster, information-riddled infographic and turn it into a story with characters, emotion, and an overall message. Few people get excited about statistics, but they can get excited by a story that takes one-dimensional information and transforms it into something compelling. Use short video clips to convey your message more quickly and powerfully than you could ever do with a single still shot or statistic.
3. Animate Your Infographic
A simple way to make your infographic a video is to add animation to graphs, statistics, and charts. For example, instead of showing a static line graph, you can actually show its progress as it grows or falls. You can also add animation in the form of characters that come alive before viewers’ eyes.
And, honestly, animations are fun. People enjoy seeing them on the screen. By using animations you draw your viewers in faster, keep them on the page longer, and help them enjoy your infographic more. Just take a look at this video weather forecast that’s been animated between stills to keep viewers tuned in.
4. Add Music
Adding music is a simple way to transform an infographic-turned-video. Just be sure to choose music that matches the tone of the information you are relating. It shouldn’t be a distraction either.
5. Add Dialogue and/or Narration
Consider having someone read out and narrate the vital information from your infographic—perhaps even an animated character for a bit of fun. You can also add asides, narration that plays in the background adding further explanation, or convey additional information through dialogue. Just make sure the sound quality is good and the narration/dialogue are clear so as to not detract from your message.
6. Add Images/Clips of Real People
Finally, don’t be afraid to make your infographic more personal with images and clips of real people. When choosing the assets for your video, choose pictures or videos that look natural and not staged. This can help you make a deeper connection with your audience and take impersonal facts and bring them to life. Real-life video that matches your infographic can better convey your message.
Transforming your infographic into a video is a great way to repurpose your content and reach a wider audience. It allows you to take the same information but present it in a new, more personal way. And with the right tools, it is easy to do!