The 6 Reasons Video Should Be Central to Your Marketing Strategy

You only have 2.7 seconds to capture your audience’s attention, says MarketingMag. How do you do it? It’s all about video marketing.

Videos are vital for brands. They bring a far more human element to your content, which helps you build relationships with your audience. They also help you show your audience why your brand/product is valuable, instead of telling them. Plus, they are easy to consume. Just think of how easy it is to binge on Netflix without meaning to, and the same happens online with video marketing.

But that just barely touches the surface of the power of video marketing. Let’s dive down into the stats to show the six reasons you need to be using video marketing today. 

1. Increase Revenue

Incorporating video in your marketing strategy can help you increase revenue.

Basically, video increases your revenue by first bringing in new consumers, then getting them interested in your brand, and finally encouraging them to make a purchase. Video makes a difference along the entire sales and marketing funnel.

2. Improve Marketing ROI – CTR and Conversion Rates

Video also offers one of the best returns on your investment of all content marketing. That’s why eMarketer reports that 59% of professionals cite their video strategy as the type of content with the best marketing ROI.

But what exactly does that ROI look like when broken down?

Click-Through and Conversion Rates ROI

According to Forbes, adding video to email marketing can boost your click-through rate (CTR) by 200-300%. And if you want to increase your conversion rates by up to 80%, Eye View Digital recommends adding video to your landing pages. According to their white paper and case studies, it has to do with the fact that people have been watching TV since the middle of the 20th century. We’re used to being glued to our screens even during commercials, and an online video isn’t much different.

Pay-Per-Click Ads ROI

What about when it comes to pay-per-click (PPC) ads? Are videos still as effective? They are more so. According to CMO, consumers are 27 times more likely to click through online video ads than standard banners. That means for every marketing dollar you put into paid video ads, your 27x more likely to get the result you want.

Even better, social and mobile gaming video ads have a 91% view completion rate, according to the same CMO study. So, the clicks you get are from consumers who actually want what you offer.

3. Enhance Brand Recognition

As for better brand recognition, that’s all video. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text, according to the 3M Corporation and Zabisco. This means that using videos will make your brand more memorable and keep you at the forefront of your consumer’s minds.

When it comes to brand recognition, video also:

  • Increases the length of time people stay on your page, giving your message more time to sink in.
  • Improves the level of trust and authenticity between your brand and consumers.
  • Offers easier content consumption. People are lazy, they’d rather watch than read. Only 20% of visitors will read the text in its entirety while 80% of visitors will watch a video, according to Entrepreneur Magazine.

Just be sure the quality of your video is up to par. Otherwise, it could leave 62% of consumers with a negative image of your brand, according to Adelie Studios.

4. Augment SEO Efforts

Are you trying to rank at the top of Google? Video might be the SEO answer you’re looking for. It drives 157% of organic traffic for search engines, says Bright Cove. What this means is that even just having a video on your website improves your ranking, but video can augment your SEO efforts even further if you expand how you use video.

You can use video in your blog posts, to cover events, to demonstrate thought leadership, provide a press release, promote your company, and share an infographic. All of these video content use cases enhance your SEO by disseminating key information in ways that search engines like.

5. Expand Your Social Media Reach

Want to reach more people on social media? That’s video too. Facebook gets over 8 billion average daily video views, according to Sprout Social. And 1.9 billion people log into YouTube every month. Social video is huge, and it’s popular.

Videos also drive engagement on social media. Just one month after Facebook introduced its timeline for brands, Simply Measured revealed that visual content—videos and photos—increased engagement by 65%. And if you want shares, social videos are key. Orion 21 reports that videos are shared 1200% more than links and text combined.

6. Mobile-Friendly for On-the-Go Content Consumption

Video also helps you get your mobile customers. According to HubSpot, 99% of us watch at least SOME video on mobile, and many of us watch ALL (6%) or MOST (34%) on mobile. That’s key because we love our mobile devices and are rarely separated from them.

So, if you want to get your content in front of mobile users, video is one of your best bets. It makes it easy to engage with your audience while they’re on-the-go, in their car, or at the office.

Closing Thoughts

There’s no doubt that video is key to your brand marketing strategy if you want more website traffic, higher revenue, more engaged customers, and better brand recognition.

And you don’t have to hire an expensive video production team to get started. An easy-to-use video creation platform can simplify creating and sharing videos with your audience so that you don’t need to hire a whole new marketing team or an outside agency.

Contact Wochit today to learn how you can tap into the power of video marketing!

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