There are so many great reasons for content marketers to repurpose content into video. Perhaps you are targeting another audience segment that prefers more visual content, or maybe you had a successful blog post and you want to share it on social media, where video is preferred.
There are many types of content that can be repurposed into videos, and you should consider doing so for good reason: 43% of people want more video content from marketers.
Video is in High Demand
Video content is becoming more popular with content consumers by the day. In fact, video content gets higher engagement than images and links.
To further hail the magnificence of video content, consider these statistics:
- Video drives 157% of organic traffic for the search engines
- Landing pages featuring videos can boost conversions by 80% or more
- Using the word “video” in an email subject line increases the open rate by 19%
- Adding video to email marketing can boost CTR by 200-300%
Here is a list of 6 content use cases you can scale to video quickly and easily:
Video Content Use Cases
1. Blog Posts
Listicles, or blog posts that feature easily-consumed lists, are excellent examples of content to convert to video. Other blogs can be developed into video, too, but you’ll just have to use your imagination to make them effective.
For example, a blog post titled “10 Walls Way Better Than Trump’s Wall” is sure to get a ton of views, but Rebtel took mass engagement a step further by creating this video:
2. Events Coverage
Your event can be immortalized in video to bring far more attention to your brand. This video below by Samsung Biologics allows viewers to virtually experience CPhI Pre-Connect Congress. With video, your audience doesn’t need tickets and they don’t need to travel anywhere. They can experience your event from the comfort of home or anywhere using a mobile device.
3. Thought Leadership & Industry News
90% of C-suite executives claim that thought leadership is critical to their decision-making process. You can become a thought leader by dispensing knowledge, industry insight, and valuable advice via blogs, ebooks and – yes – video.
Take this video by We Are Blox for example…
4. Press Releases
Have a new product coming out? Does your organization have a new CEO? Create a video and spread the information around. Press releases can reach plenty of eyeballs, but with video you can reach far more, like how this video from VisitSingapore did:
5. Promoting Your Products, Company, and Case Studies/Testimonials
Blog posts and web pages that describe your products/services and company may not reach the right audience. A video shared on social media, however, might introduce a wider range of people to your company for the first time, making them interested and sending them on a journey through the awareness stage of your marketing funnel. You could create explainer videos, tutorials, company culture videos, or general marketing videos describing the benefits of your products and services.
Another way to promote your business is by creating a video with social proof. This is one of the most powerful marketing techniques you can employ to boost engagement and bring new customers your way. Grazia UK used social proof quite skillfully with the fun and interesting video below.
Infographics are an excellent way to disseminate a range of statistical data or otherwise critical information. You can share a video with analysis results and Big Data from industry leaders, making the information more easily digestible for even the layperson, like in the following example:
As you can see, there are plenty of use cases that you can easily scale to video. Now that you know what they are, it is time to get to work. Stay tuned for our next post with a step-by-step guide on how to go about repurposing your content into video.