You don’t need to be a well-funded or well-known brand to see serious results from content marketing. Where there’s a will, there’s a way, and tight budgets shouldn’t prevent you from accomplishing your marketing goals.
Below, you’ll find 5 ways that content marketers can stretch a tight budget to the max and achieve impressive results.
1. Repurpose Content
Like most content marketers, you probably lack the time and resources to produce fresh content as often as you’d like. Repurposing solves that problem and puts your older material to good use.
Essentially, repurposing involves using your existing content to create something new. It’s not copying and pasting — it’s a time-saving tactic that draws on your existing material for inspiration and insights to tell your brand’s story.
Some inexpensive and effective ways to repurpose content include:
- How-to Guides
2. Influencer Marketing
Influencer marketing is one of the fastest-growing methods for acquiring new customers online Reaching out to influencers is free and can help connect you with your ideal audience (and generate high-quality leads).
How to Find Influencers
The first step is identifying the influencers that are relevant to your industry. Start by researching popular hashtags and search for blogs in your field with solid SEO statistics and social reach. Ideally, your influencers should fit these criteria:
- Significant and loyal social following (100k+ followers)
- Well-versed in your industry/niche
- Trusted thought leader
How to Reach Influencers
Finding effective ways to connect with influencers can be daunting. Here a few tricks:
- Offer to help them. Give them free access to your products, or offer to promote their work.
- Add to their exposure. Mention them in your blog posts and share their content.
- Enhance their reputation. Publicly compliment them on recent achievements.
- Quote them as experts in your content and send an email or message letting them know.
Influencer Marketing Tools
These tools can help you identify, reach out to, and manage relationships with influencers:
Buzzsumo is a popular tool to discover influencers whose content is relevant to your audience and heavily shared. Reach out to them directly on the platform and analyze their activity
Find the people or blogs who regularly mention keywords related to your field.
Find the best bloggers and influencers, and effectively manage your relationships with them using the GroupHigh platform.
Traackr allows you to manage, expand, validate, and scale your influencer marketing to a global level. And they place emphasis on creating real relationships with influencers.
3. Guest Posting
Guest posting is an effective strategy for brands of all sizes. In a nutshell, guest posting involves writing articles for industry publications or blogs that accept guest contributions. The result: you become an authority and thought leader in your field and boost brand awareness. Here are a few more reasons to start guest posting:
Higher Search Rankings
Most publications and blogs allow for 1-2 links within a guest post. As you might already know, backlinks and high-traffic can significantly improve your SEO.
If your guest post is valuable and informative, readers will come back to your website to learn more and share the article with their peers. That means increased referral traffic (clicking on a link within the guest post) and direct traffic (looking up companies or brands mentioned in a guest post).
Become a Trusted Brand
Guesting posting is a great way to establish your brand as a trusted source within your industry. Make sure to keep any posts non-promotional and valuable to your target audience. Bonus points for providing a new perspective on a popular topic or including original research and statistics.
Build a Social Presence
If readers enjoy your guest post, they’re more likely to follow and engage with your social media accounts. Most publications and blogs will ask to add your social media handles to the post. Plus, if you’re submitting to a blog that has a large social following, you could expect your content to receive quite a few shares!
4. Publish Interviews
Conduct interviews with customers or industry leaders and publish them. Similar to influencer marketing, published interviews give you free access to a wider audience.
If you’re getting valuable insights from an industry leader, it increases your chances that other sites will link to you. Make sure to reach out to the person you’ve interviewed so they can share your content with their audience, too.
5. Host a Webinar
Webinars are popular with professionals looking to expand their knowledge or interact with their favorite brands. Most importantly, they give you an opportunity to directly engage with your target audience in a relaxed, informal setting.
Use webinars to solve your audience’s problems and answer questions. Doing so will not only establish your brand as an industry authority but can also help to build trust and win over potential buyers.
You don’t need to be a big name or have a large budget to see impressive results from content marketing. All you need to do is to find the tactics and platforms that work best for your organization and build on those results.