Developing dozens of new videos a month or year can be time-consuming and complicated. Unless you have your own video production team in-house or you’ve outsourced all of your video content, most marketing teams don’t have the time or ability to create high-quality videos. After all, video creation isn’t as simple as writing a blog. There’s a lot more involved in order to be able to create killer marketing videos.
That’s why it’s so important to have help when it comes to creating your videos from scratch. A video production platform gives you the ability to produce first-class videos quickly and easily while also offering the ability to scale production. The best part is that with the right platform, you can do it all without having to undergo extra training—the tool does the work for you.
However, it all depends on the type of video creation platform you choose. Not all platforms are created equal. Instead, you need to be on the lookout for certain qualities.
1. Storyboards and Templates
One of the first things you should look for in a video creation platform are storyboards and templates. These features give you the ability to create videos quickly and efficiently with just “plug and play.” The goal of any video tool should be to make your life easier and to cut back on the time required to make compelling content and that’s what storyboards and templates do.
Better yet, you should look for a video creation platform, which will give you the option of creating your own storyboards that you can use over and over again. You should be able to set a storyboard that allows you to save all the text formats, animation, and effects you want to be used as you see fit in video after video.
2. Access to Media
Few companies have the time to film all of their own video content or to produce all of their own images. That’s why the ideal platform should give you access to all the media you will need to create engaging videos. Look for a video creation tool that has a large library of music, images, video clips, gifs, social media posts, etc.
Consider choosing a platform that features a real-time media library with unlimited content. A library that is constantly updated with hundreds of new videos, images, infographics, and social posts means that there’s always new content to deploy to create your next video.
3. Easy Collaboration
Marketing teams don’t work in isolation so neither should your video creation platform. In fact, it should make it easy for you to share drafts with your team, no matter where they are in the world. Ideally, the platform should also offer features for garnering quick and easy feedback from team members, collaboration opportunities, and the ability to create localized versions. The idea is to simplify how you work with your team when creating video content.
A video platform should give you complete editorial control over your video, including the ability to work seamlessly with your team. You should be able to engage with your team members on videos in pre- and post-production to discuss every aspect of the film from storyboarding to music.
4. Simple Integrations
Another key to a quality video creation platform is its ability to integrate with other software and programs. No company only uses a single tool to work, so your tools shouldn’t work in seclusion. Instead, look for an all-in-one platform that works with your other marketing programs to optimize your workflows.
Integrations with popular marketing tools, such as Slack, media libraries, and CMS can enhance the video creation and video sharing process. Such integrations make it easy to assign ready-to-publish videos and templates to coworkers, upload and download files (graphics, audio, gifs, and social media posts), and publish your finished video directly to your content management system.
5. Fully Customizable
One size doesn’t fit all and the same goes for your videos. When choosing the right tool for you, make sure you have the ability to completely customize every video to be consistent with your brand. You want to be able to edit every graphic, introduction, conclusion, font, color, overlay, and effect until the finished product is exactly what your company is looking for.
For example, the ability to apply customized on-brand graphics can ensure that your videos are always identifiable as you. Being able to create custom openings and closings for your videos that you can reuse over and over again also give all of your videos the same look and feel.
Before you choose a video production platform to help your company keep up with your marketing needs, make sure it has all the features that you need. Ask about storyboarding and templates, the media collection, collaboration opportunities, integrations, and how customizable everything is. The more features your platform offers, the better.