Video is a smart addition to any blog. It’s a way to diversify your content and draw in new audiences. And while it has become easier than ever to make video, making a great video for your blog does require some thought.
Here’s a perfect example of a blog video post from our partners at USA Today.
Before posting your next blog video, make sure you’re not making one of the 5 biggest video mistakes:
1. Don’t start making a blog video without a plan
It might seem easy to just start slapping related assets together on a timeline to be sorted out as you go along, but results from that approach will be mixed at best. You might have trouble zeroing in on your point, or lose sight of it entirely, derailing the production process.
At the very least, you should have an idea of the structure, your major point, and any assets you’ll need. It can be useful to write out a full script for your video, to keep yourself on-point and avoid going on for too long.
2. Don’t make your videos too long
Shorter is always better; it’s the golden rule of online video. The last thing you want is for a viewer to get bored and click away. Hit viewers with a single point, then send them on their way.
While some subjects may call for a longer video, your mantra for blog video making should be “keep it short!”
3. Don’t forget your CTA
A call-to-action is an important tool in trying to guide your viewers’ next step. You can actively encourage them to follow you, share the video or just about anything else.
Not every viewer is going to take action, but those that do have committed to another level of engagement. That’s hard to beat!
4. Don’t bury your blog video beneath a text post
You have video on your blog post, so show it off! Highlight video posts on your homepage and push news of your new clips out on social.
If a clip is accompanying a text post, put the video at the top, so it doesn’t get missed. It’s best to avoid putting video at the bottom of a page or in a sidebar, as users might mistake them for ads.
5. Don’t go MIA
Your Guide to Social Video
Keep these common missteps in mind and you’ll be on your way to successfully making the leap to the wonderful storytelling medium of video.
Do you know how to use video to make your blog posts rank higher in organic search results? You will if you take 2 minutes to read our post: Video SEO Best Practices: How To Rank Higher With Video