Explainer videos are crucial for brands. They’re a great way for you to introduce a new product or service to the world, as well as to establish the character of your company.
Let’s take a look at five successful explainer video examples:
What is Pinterest?
Onboarding users to an unfamiliar social network is a tall order. This short introduction to Pinterest is playful enough to keep viewers interested as it explains what the platform is all about:
This brief explainer starts by highlighting the problem the app helps users solve, a great way to propose why a user might want their offering in the first place:
Introducing Amazon Echo
While a shorter runtime is best practice, this explainer for Amazon Echo shows the product in action and goes beyond simple introduction to cover the finer points of its new product without getting boring:
Samsung Galaxy S7 and S7 edge: Official Introduction
Another great product video with a longer runtime, this three-minute introduction to the newest Samsung flagship phone is also incredibly popular, with over 41 million views. Great visuals center this video on the product’s sleek design:
Blendtec’s “Will It Blend?”
We’re taking a trip back to 2011 for this quirky, unforgettable product demo. A blender is not an especially exciting product, but Blendtec makes a memorable impression here. The humor not only keeps viewers interested, it also gives the brand a clear, fun voice:
Now that we’ve covered some great explainer video examples, you might have a better idea of how to make them, but do you know how to promote them on a shoestring budget? Read about the top 5 ways to promote your video with little to no budget