Not all videos are created equal. While 97% of users who enjoy a video ad will have increased purchase intent, the same can’t be said when a video is poorly done. You don’t want to make something that looks like you filmed and edited it on an old cell phone. That won’t get your brand anywhere.
Customers want high-quality marketing videos that keep them entertained, get the point across, and provide valuable information. But if you don’t hook your view in the first 10 seconds, 30% of those viewers will stop watching.
The key is to create videos that look professional if you want to take your brand to the next level. To do that, you need high-quality video footage, great music, consistent branding, and optimization for social media.
Here’s how you can get started creating high-quality marketing videos today.
1. Use High-Quality Footage
You need to hire a videographer to film high-quality footage. Alternatively, you can use licensed media (stock photos/videos, GIFs, etc.) to get the same effect without expending as many resources.
For example, take a look at Wochit’s video production platform, which contains a real-time media library that’s constantly updated with a vast array of videos, images, infographics, and social posts from top media curators. You can find content from Reuters, Getty, AP, Stringr, WENN, and more.
High-quality footage can mean the difference between your video looking like something your mom and dad filmed in the 80s and a high-quality video that gets thousands of views like this heartwarming piece from The Bump.
2. Use Music, Not “Muzak”
The right music can make all the difference in your marketing materials. It can make your viewers laugh, cry, or recall powerful memories that influence their buying behavior. The right song can help deliver your message and your viewers won’t even be conscious of it.
The problem is that too often marketers don’t pay attention to their video music the way they should. Instead, they just throw on some “muzak” that belongs in an elevator or is a poor imitation of a popular song. This is a slippery slope that can harm your video’s reception.
Instead, you should use high-quality, curated BG music to make a big impact in your videos. Great music can change everything. Don’t believe us? Take a look at this memorial video dedication to Whitney Houston from WHO Magazine? The music is somber and emotional, exactly what you want for a dedication video.
3. Include Your Brand Logo
What good is a video if viewers can’t tell it’s from your brand right away? You want anyone who sees your video, even if they somehow download it and share it away from your site, to know that the video belongs to your business. That’s why it’s so important to include your brand’s logo. Not only does your brand logo give your videos a more professional look/feel, but it also is free advertisement for your company no matter where the video ends up.
Adding your brand to a video can be as easy as putting your logo on the edge somewhere, such as what CNBC does. Or you can even create a video closer with an animated brand logo in the last few seconds, which is what INSH does. Both options work well.
Optimize for Social Media
Finally, make sure you optimize the videos for social media. This can mean everything from adjusting the duration—Instagram only accepts 60-second videos—to choosing the right size and shape for your video. If you don’t optimize for social, your video will look awkward, come across as low quality, and, in some cases, be deprioritized in social feeds.
Longer videos work well on Facebook and get 52.1% more shares and 48.2% more views. And remember, 85% of Facebook videos are watched without sound so using closed captions is key!
- Recommended Size: 1280 x 720 pixels
- Format: .MP4 or .MOV
- Length: Up to 240 minutes
82 percent of Twitter users watch videos on the platform and 90% of those views take place on mobile. This means all Twitter videos have to be optimized for mobile to get views.
- Recommended Size: 1280 x 1024 pixels
- Format: .MP4 or .MOV
- Length: Up to 140 seconds
Though images still do better than videos on Instagram, videos are starting to become incredibly popular with video consumption increasing by 40%.
- Recommended Size: 600 by 600 pixels
- Format: .MP4 or .MOV
- Length: Up to 60 seconds
LinkedIn video ads are ideal for B2B companies looking to share new products, pertinent information, and testimonials. Less than a year after LinkedIn video became available, already 38% of marketers have published a video on the platform.
- Recommended Size: 256×144 to 4096×2304 pixels
- Format: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, and WebM
- Length: Up to 10 minutes
YouTube encourages users to upload high-quality videos that are interesting and designed for a younger audience. After all, YouTube reaches more 18-49-year-olds than any broadcast or Cable TV network. Other key stats include:
- Recommended Size: 1920 by 1080 pixels for 1080p display
- Format: Almost all file types accepted: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM
- Length: Up to 12 hours
Creating high-quality marketing videos is one of the best ways to get users to actually watch your content and then perform some type of action afterward. If you just throw up any video recorder on a cell phone, the reaction won’t be the same.
That’s why it’s vital that you have a video production platform such as Wochit to help you quickly and easily create quality content. Learn more in our Complete Guide to Killer Video Marketing Content!