The publishers and media companies using Wochit are an ever-expanding, worldwide group. While social video on Facebook is popular everywhere, it’s even more so in Latin America, leading to highly engaged viewers. There is no wonder that Latin America publishers implement strong social video strategy, that produces some outstanding videos. Here are a few examples:
National Geographic en español: 5 facts you didn’t know about water consumption
Televisa is a massive Spanish-language company, and one of their many properties is National Geographic en español. This Facebook video makes expert use of text overlay, keeping it concise and using color to draw the eye. Combined with striking assets and a feed-friendly square format, it’s perfectly tailored for social.
CiberCuba Noticias: Stratolaunch
CiberCuba is the website with the highest traffic and biggest audience in Cuba. Through their social video efforts, they bring followers the latest news, from Cuba and the world over. This piece makes great use of overlay and animated assets to tell its story.
Blu Radio: Why do our mouths water?
Blu Radio is a Colombian radio station owned by Caracol TV. They are pursuing a diverse social video strategy, offering a wide range of content, like this health-focused video. The production here is especially social friendly, with a square format, lots of captivating visuals, and concise text overlay.
Telemundo mujer: A dress made from recycled materials
Telemundo mujer covers women’s lifestyle topics like family, style, and beauty. This piece about a wedding dress made from recycled materials taps into that target audience while also being a unique story with broader appeal. The video integrates social content, offering candid photos from Instagram.
We look forward to more exceptional, Spanish-language social video in the months to come, from these publishers and many more!